The Red Queen Race

5,620 views

Published on

As presented at An Afternoon with Startups at DIBI, June 7th 2011.

Published in: Design
  • Be the first to comment

The Red Queen Race

  1. O N E Q U E S T I O N
  2. + Actually Useful
  3. + Actually Useful = PROFIT!!
  4. Aren’t you done yet?
  5. CharlesDarwin
  6. 1859
  7. TheRed QueenTheory"It takes all the running you can do, to keep in the sameplace. If you want to get somewhere else, you must run atleast twice as fast as that!" - The Red Queen, Through the Looking-Glass
  8. O N E Q U E S T I O N
  9. Aren’t you done yet?
  10. N O
  11. N E V E R
  12. The Red Queen Race Roan Lavery Product Director, FreeAgent@ roanlavery
  13. G E N E S I S
  14. Scratch that itch caseywilliamson
  15. The big picture
  16. Ecosystem visualisation Stock Payroll Pay Taxes BillsTime Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts
  17. Ecosystem visualisation Stock Payroll Pay Taxes BillsTime Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts
  18. Ecosystem visualisation Stock Payroll Pay Taxes BillsTime Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts
  19. Ecosystem visualisation Stock Payroll Pay Taxes BillsTime Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts
  20. It has to Yes! But it has be simple. to do loads. TheParadox
  21. Laffer curveRevenue 0 Tax rate % 100
  22. Laffer curveCustomerSatisfaction Functionality
  23. "The world is complex;our tools need to match that complexity." - Don Norman
  24. "It’s not complexity that’s the problem,it’s bad design" - Don Norman
  25. Run upstairs thomas_hawk
  26. E V O L U T I O N
  27. CREATIVITY PROFICIENCY USABILITY RELIABILITY FUNCTIONALITYHierarchy of Needs
  28. Where next? nora kann fliegen
  29. Ratings User comments Search Usage metricsAPI Photo gallery User permissions Categories Upload UI Back ups
  30. User commentsCategoriesRatingsUpload UIUser permissionsSearch APIUsage metricsBack ups Photo gallery
  31. User commentsCategoriesRatings Strategy Niche audiences, New territory, Join the dotsUpload UIUser permissions Who benefits? Users, Sales, Marketing, EngineeringSearch API Profit! New market, Upsell, Reduce overheadsUsage metricsBack ups Photo gallery
  32. Your users are your Product Development
  33. Your users are your Product Development and Marketing
  34. Stand out Stéfan
  35. “Give them something remarkable and make it easy to tell their friends”
  36. “Give them something remarkable and make it easy to tell their friends”
  37. ResultOver 50% of new signups come via referralStandard conversion rate ~ 20-30%Referred conversion rate ~ 50%
  38. www.freeagentcentral.comThanksRoan Laveryroan@freeagentcentral.comTwitter: @roanlavery

×