Social Media Plans

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Social Media Plans

  1. 1. Social Media Plans & Policies
  2. 2. What does a social media policy look like? <ul><li>No need to reinvent the wheel. Here's a great template beginning: </li></ul><ul><li>  </li></ul><ul><li>http://socialfresh.com/a-template-to-help-start-your-social-media-policy/ </li></ul><ul><li>  </li></ul><ul><li>Coke's Plan: http://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf </li></ul><ul><li>  </li></ul><ul><li>Razorfish's Plan: </li></ul><ul><li>http://www.razorfish.com/img/content/RazorfishSIMguideWeb </li></ul><ul><li>July2009.pdf </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  3. 3. What should my social media plan include?     <ul><li>Why are you doing social media in the first place? </li></ul><ul><li>  </li></ul><ul><li>What are you going to do? </li></ul><ul><li>  </li></ul><ul><li>How often? </li></ul><ul><li>  </li></ul><ul><li>Who is going to do it? </li></ul><ul><li>  </li></ul><ul><li>Why? </li></ul><ul><li>  </li></ul><ul><li>How will you measure success? </li></ul><ul><li>  </li></ul><ul><li>Who measures success? </li></ul><ul><li>  </li></ul>
  4. 4. Monitoring <ul><li>Traditional Monitoring: </li></ul><ul><li>     HootSuite </li></ul><ul><li>     TweetDeck </li></ul><ul><li>     Facebook </li></ul><ul><li>     Twitter </li></ul><ul><li>     Any others? </li></ul><ul><li>  </li></ul><ul><li>Stats and Figures: </li></ul><ul><li>     </li></ul>

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