Pivotal SocialMedia StrategyHow to formulate and implement yourpivotal social media strategy.
What is Social Media?Social media is wave theory.In physics a wave is a disturbance or oscillation thattravels through space and matter, accompanied by atransfer of energy.
What is Social Media Strategy?Good social media strategy is throwing stones in theright small ponds at exactly the right time.Activism is making waves while forging relationshipsand building community.Social media strategy is activism at its best.
What is Your Social MediaStrategy?Hint: Its not the same strategy as theperson sitting next to you.Hint: Its not the same strategy as any ofyour competitors.Your pivotal strategy is unique.
Find the PainTouchpoints and Pain Points - Can socialmedia solve a pain point or make thecustomer experience even better?
Know Your TribeAsk.Ask employees too.Truly listen.User-Generated Content"Watch people use your product. See what they say."-- Seth Godin
Social Media Isnt Solo MediaEffective social media strategy must link andignite sales, marketing, PR and companyculture.• Share a common vision and culture• Long-Term• All levels of company engaged and informed• Complete integration - including budget
Low Hanging FruitStart with the lowhanging fruit andkeep working up.One tree at a time.Who is your bestcustomer? Really?
Understand the Family TreeHow are your influencers connected?Develop customer personas with completebios.Who are your brand ambassadors? Why?Who/Where are your next generation?
Part Scientist Part MissionaryAlways test. Never assume. Never rest onsuccess.Your community is like a church. Needs togrow to flourish.Everyone is a community manager.Community Host.
Social Media is Not FreeBut it is very budget friendly. Even with alimited budget, focusing on true engagementwill be successful.Be Patient. Focus on Priorities & Strategy."Media is not getting cheaper. Its costing less"-- Seth Godin