How Facebook Can Change Your Life

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How Facebook Can Change Your Life

  1. 1. How Facebook Can Change Your Life What the green small business needs to be doing on Facebook now
  2. 2. Facebook Ads Step by Step <ul><li>Page Setup -- attractive logo, informative posts, custom tabs or apps, exclusive content, contests or coupons, etc. </li></ul><ul><li>  </li></ul><ul><li>Standard Marketplace Ads -- Use to grow your fan numbers. Keep it simple. Test always. Test often. </li></ul><ul><li>  </li></ul><ul><li>Page Like Sponsored Story -- Shown only to friends of your page. Most effective after growing your fan numbers. </li></ul><ul><li>  </li></ul><ul><li>Test -- When is your audience on Facebook? How much do they want to hear from you? What do they want you to say? Keep the ROI going, don't just rely on ads. That's why they don't work in most other places (lack of engagement). </li></ul><ul><li>  </li></ul>
  3. 3. Facebook Ads (page 2) <ul><li>Page Post Sponsored Story -- When an exisiting fan likes a post, it's shown to friends of fans who also liked post. Your content has to rock for this to be effective. Engagement at a high level. </li></ul><ul><li>  </li></ul><ul><li>Highest Level -- Advertise to your fans. Create standard marketplace ads only for fans. Drive them to external links and info, calls to action, etc. You can achieve results for about 10% of the cost of other avenues. Requires other steps to be working. Not a stand alone project. </li></ul><ul><li>  </li></ul><ul><li>**Video, attractive graphics and quality content are key. </li></ul>
  4. 4. Specific Strategies for SAGCC     <ul><li>Interact with each other! Tag members in posts and showcase their content. </li></ul><ul><li>  </li></ul><ul><li>DO NOT SPAM - if you don't know for sure that something is not spam, it probably is. </li></ul><ul><li>  </li></ul><ul><li>Watch the SAGCC page and interact with it. Make it a valuable resource to grow the community. This is not about you! It's about a community. </li></ul><ul><li>  </li></ul><ul><li>Make other business people want to join SAGCC. Think about what you find valuable. </li></ul>
  5. 5. SAGCC Social Media Policy     <ul><li>When should you post on the SAGCC wall? </li></ul><ul><li>  </li></ul><ul><li>When should you tag SAGCC? </li></ul><ul><li>  </li></ul><ul><li>When do you want SAGCC to tag you or post on your wall? </li></ul><ul><li>  </li></ul><ul><li>How often do you want other members to post on your wall, tag you in a post or otherwise interact with you? </li></ul>

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