INBOUND MARKETING
SEO
2013 showed that SEO is not dead, but it has
changed.
Content is still king!
SEO now includes content and social media...
CONTENT MARKETING
!
Content Marketing is now more valuable
than ever!
Search engines continue to put more
emphasis on qual...
SOCIAL MEDIA
2013 was another big year for social media
marketing with more people than ever using
this median.

73% of on...
MOBILE
If 2013, showed us one thing, it is that mobile
marketing is no longer the future it is the
now.
20% of all Interne...
UPDATES
!
!
SEARCH
Google continued its algorithmic changes
throughout 2013.

Panda continued to punish poor content.
Penguin 2.0 disp...
FACEBOOK
Facebook continued to assert its dominance
with:
• 
• 
• 
• 
• 

Graph Search
Hashtags
Facebook Home
Redesigned N...
TWITTER
Twitter went public in 2013, which meant
pleasing its share holders. They did this with
the following updates:
• 
...
GOOGLE+
Google continued to play catch up by
releasing these changes:
Complete re-design (again)
Related Hashtags
Google+ ...
PINTEREST
Pinterest become the number one source of
social web traffic in 2013. Here are some of
the updates that helped t...
LINKEDIN
The professional network took on a more
social feel in 2013 with these updates:
•  LinkedIn Pulse
•  Showcase Pag...
YOUTUBE
The biggest video sharing site continued to
dominate and improve with these updates:
• 
• 
• 
• 

New Creation Too...
INSTAGRAM
2013 was truly the year of Instagram.
150 million people use the mobile app and
enjoyed these major updates:
•  ...
BRING ON 2014
2013 was a big year in the marketing world.
It was jammed-pack full of updates and
changes (most of them for...
2013 review
2013 review
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2013 review

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2013 review

  1. 1. INBOUND MARKETING
  2. 2. SEO 2013 showed that SEO is not dead, but it has changed. Content is still king! SEO now includes content and social media marketing. Quality, relevant, and valuable content in the right context = improved SEO. !
  3. 3. CONTENT MARKETING ! Content Marketing is now more valuable than ever! Search engines continue to put more emphasis on quality content. Businesses are beginning to understand how content marketing and social media work together i.e. social promotes content. !
  4. 4. SOCIAL MEDIA 2013 was another big year for social media marketing with more people than ever using this median. 73% of online adults use social media. 42% use multiple social networks. 63% of people check Facebook daily. 55-64 year olds is the fastest growing demographic on Twitter. These stats from Pew Internet show that social media is an essential part of our daily lives.
  5. 5. MOBILE If 2013, showed us one thing, it is that mobile marketing is no longer the future it is the now. 20% of all Internet traffic comes from mobile devices (Computer World). Social networks put mobile first when releasing new updates because the majority access them from their smartphone. Mobile app SnapChat was the social revelation of the year with over 100 million users.
  6. 6. UPDATES ! !
  7. 7. SEARCH Google continued its algorithmic changes throughout 2013. Panda continued to punish poor content. Penguin 2.0 disposed of unnatural links. Hummingbird provides more relevant results based on each individual word and how they relate to other words.!
  8. 8. FACEBOOK Facebook continued to assert its dominance with: •  •  •  •  •  Graph Search Hashtags Facebook Home Redesigned Newsfeed New Facebook Ads
  9. 9. TWITTER Twitter went public in 2013, which meant pleasing its share holders. They did this with the following updates: •  •  •  •  Images in tweet streams Lead Generation Cards New Twitter Ads Vine App Twitter now shows images directly in your tweet stream.
  10. 10. GOOGLE+ Google continued to play catch up by releasing these changes: Complete re-design (again) Related Hashtags Google+ Dashboard Continued integration with other Google products •  Improved Hangouts ! •  •  •  • 
  11. 11. PINTEREST Pinterest become the number one source of social web traffic in 2013. Here are some of the updates that helped them achieve this: •  Business Page Analytics •  Ads – promoted pins •  Rich Pins
  12. 12. LINKEDIN The professional network took on a more social feel in 2013 with these updates: •  LinkedIn Pulse •  Showcase Pages •  Sponsored Updates!
  13. 13. YOUTUBE The biggest video sharing site continued to dominate and improve with these updates: •  •  •  •  New Creation Tools Live Streaming Choose Your Thumbnail Community Options
  14. 14. INSTAGRAM 2013 was truly the year of Instagram. 150 million people use the mobile app and enjoyed these major updates: •  15 second video •  Instagram Ads •  Direct – private messaging
  15. 15. BRING ON 2014 2013 was a big year in the marketing world. It was jammed-pack full of updates and changes (most of them for the better). But as we close the door on 2013, we look ahead to 2014. What marketing changes, trends, algorithms, and networks will 2014 bring? Rest assured we will do our best to give you the information you need on our blog: www.roadsidemultimedia.com/blog

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