2013 showed that SEO is not dead, but it has
Content is still king!
SEO now includes content and social media
Quality, relevant, and valuable content in the
right context = improved SEO.
Content Marketing is now more valuable
Search engines continue to put more
emphasis on quality content.
Businesses are beginning to understand how
content marketing and social media
work together i.e. social promotes content.
2013 was another big year for social media
marketing with more people than ever using
73% of online adults use social media.
42% use multiple social networks.
63% of people check Facebook daily.
55-64 year olds is the fastest growing
demographic on Twitter.
These stats from Pew Internet show that
social media is an essential part of our daily
If 2013, showed us one thing, it is that mobile
marketing is no longer the future it is the
20% of all Internet traffic comes from mobile
devices (Computer World).
Social networks put mobile first when
releasing new updates because the majority
access them from their smartphone.
Mobile app SnapChat was the social
revelation of the year with over 100 million
Google continued its algorithmic changes
Panda continued to punish poor content.
Penguin 2.0 disposed of unnatural
Hummingbird provides more relevant
results based on each individual word and
how they relate to other words.!
Facebook continued to assert its dominance
New Facebook Ads
Twitter went public in 2013, which meant
pleasing its share holders. They did this with
the following updates:
Images in tweet streams
Lead Generation Cards
New Twitter Ads
Twitter now shows images
directly in your tweet stream.
Google continued to play catch up by
releasing these changes:
Complete re-design (again)
Continued integration with other Google
• Improved Hangouts
Pinterest become the number one source of
social web traffic in 2013. Here are some of
the updates that helped them achieve this:
• Business Page Analytics
• Ads – promoted pins
• Rich Pins
The professional network took on a more
social feel in 2013 with these updates:
• LinkedIn Pulse
• Showcase Pages
• Sponsored Updates!
The biggest video sharing site continued to
dominate and improve with these updates:
New Creation Tools
Choose Your Thumbnail
2013 was truly the year of Instagram.
150 million people use the mobile app and
enjoyed these major updates:
• 15 second video
• Instagram Ads
• Direct – private messaging
BRING ON 2014
2013 was a big year in the marketing world.
It was jammed-pack full of updates and
changes (most of them for the better).
But as we close the door on 2013, we look
ahead to 2014.
What marketing changes, trends, algorithms,
and networks will 2014 bring?
Rest assured we will do our best to give you
the information you need on our blog: