An Environment Scan For Telcos


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What's happening in the telecoms market landscape that telco's need to be in tune with

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  • I made this presentation for a telco client I was working with back in April 2007. It’s been sanitized of course, but the contents are the same.
    Yup, you guessed it right - blank stares...
    I’ve been working in or around telcos since 1997 and, yes, I still get blank stares. So I finally decided to just post my thoughts publicly.
    I sometimes blog about stuff like this too (
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An Environment Scan For Telcos

  1. 1. An Environment Scan For Telcos April 2007 Rene Ylanan
  2. 2. The Telecoms Value Chain <ul><li>When voice over circuit-switched networks was the only value deriving from telecoms, the telcos were in full control of the value-chain </li></ul>USER ACCESS DELIVERY ACCESS MANAGEMENT USAGE <ul><li>Telco phone </li></ul><ul><li>Telco line </li></ul><ul><li>Telco number plan </li></ul><ul><li>Telco interconnects </li></ul><ul><li>Voice calling </li></ul><ul><li>Point-to-point data </li></ul>Rene Ylanan
  3. 3. Environment Changes <ul><li>The internet and IP technology have become the preferred platform for mass communication and mass-delivery of applications </li></ul><ul><li>Consumer communication devices continuously upgrade their connectivity, computing and multimedia capabilities </li></ul><ul><li>The capacity of network technologies for data-handling continues to grow rapidly </li></ul><ul><li>The pace of software advances to take advantage of this IP landscape is very rapid; the open-source initiative has increased the sources of good software and made them faster and more prolific </li></ul>Rene Ylanan
  4. 4. The Telecoms Value Chain <ul><li>Today’s telecoms environment has a large and growing range of new players and inter-networked data applications delivering the value now </li></ul>USER ACCESS DELIVERY ACCESS MANAGEMENT USAGE <ul><li>Telco phone </li></ul><ul><li>Telco line </li></ul><ul><li>Telco number plan </li></ul><ul><li>Telco interconnects </li></ul><ul><li>Voice calling </li></ul><ul><li>Point-to-point data </li></ul><ul><li>Multi format </li></ul><ul><li>Multi featured </li></ul><ul><li>Multi brand </li></ul><ul><li>Multi provider </li></ul><ul><li>Complex identity management </li></ul><ul><li>Multiple & global connectivity </li></ul><ul><li>Multi format content </li></ul><ul><li>One-to-many / client-server / peer-to-peer </li></ul><ul><li>Human-human / human-machine / machine-machine </li></ul>Rene Ylanan
  5. 5. Telecoms Value <ul><li>The telecoms value chain is dis-integrating </li></ul><ul><li>There are many, many more links in the value chain now and telcos do not control a lot of them </li></ul><ul><ul><li>Applications developers are central value-drivers, fueled by open-source software and commons licensing </li></ul></ul><ul><ul><li>Content owners are in a stronger position than before, with the ability to interact directly with content consumers via web applications </li></ul></ul><ul><ul><li>“Content owners” now includes almost all network users , as we interact more and more online through web-services thus generating huge amounts of content value </li></ul></ul>Rene Ylanan
  6. 6. New Role <ul><li>In the emerging telecommunications market, telcos need to realize they have a new role to fulfill </li></ul><ul><li>that of “ key servant ” of the internet-based ecosystem </li></ul><ul><li>The high ground in the emerging telecommunications market will go to the telcos which embrace and live in this role </li></ul>Rene Ylanan