Anchoring and Adjustment in Behavioral Economics
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Russell JamesFollow
Oct. 6, 2009•0 likes•25,902 views
Anchoring and Adjustment in Behavioral Economics
Oct. 6, 2009•0 likes•25,902 views
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A review of the behavioral economics concept of anchoring and adjustment
Russell JamesFollow
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Anchoring and Adjustment in Behavioral Economics
Editor's Notes
- Purchased from istockphoto
- Ariely, D., TED lecture, http://www.youtube.com/watch?v=9X68dm92HVI
- Ariely, D., TED lectures, http://www.youtube.com/watch?v=9X68dm92HVI
- http://www.beefeaterbbq.com/Product-Range/Signature-Series/Signature-SL/6-Burner/6-Burner/default.aspx
- http://www.beefeaterbbq.com/Product-Range/Signature-Series/Signature-SL/6-Burner/6-Burner/default.aspx
- http://www.beefeaterbbq.com/Product-Range/Signature-Series/Signature-SL/6-Burner/6-Burner/default.aspx
- http://www.beefeaterbbq.com/Product-Range/Signature-Series/Signature-SL/6-Burner/6-Burner/default.aspxhttp://www.beefeaterbbq.com/News/News-Articles/What-The----a-Gold-Barbecue-/default.aspx
- Discussion of the effect of example, comparison groups, outreach programs, etc.
- Discussion of the effect of example, comparison groups, outreach programs, etc.
- Anchoring on retail price. Consider anchoring on comparable brands at lower price points. Consider if it was marked up from $500 to $895http://www.forbes.com/2005/12/16/expensive-womens-shoes-cx_sb_1219feat_ls.html