TARGET AUDIENCE Women between 18-44 years old Why?
KEY PERFORMANCE INDICATORS Increase in customer engagement by 10% In turn… increasing customer excitement Measure participation in “My Vera Story” conte
MY STORY Create a connection between our brand and the individual Customers tell their “Vera Story” Give life to product Life… but who is this?
“WE WROTE OUR STORY, NOW TELL USYOURS!” Pinterest Contest #MyVeraStory Pin a story of an experience that included your Vera product Best story wins a Vera product Life & not a model! Maybe your next door neighbor!
#MYUNIQUE STORY Instagram Contest #MyUniqueVeraStory Post one picture using hashtag Unique picture using Vera Product wins a Vera Product
WHY PINTEREST & INSTAGRAM? Women Pinterest users 25% are 24-34 years old 30% are 35-44 years old Women Instagram users 27% are 18-29 years old
BUDGET Google Adwords Continuous posts on Pinterest & Instagram Post “My Vera Story” Contest on website & Facebook 45 hours total x $250 = $11,250 Google Adwords = 5 hours Continuous posts on Pinterest & Instagram = 24 hours Monitoring contest posts by customers = 12 hours Posting on website and Facebook = 4 hours
SUM IT ALL UP Target market are main users of social media sites being used Tying the connection between the Vera brand and the individual Engagement Excitement MY STORY