Open APIs + Software Competitions = Innovative &Creative Solutions Alex Gaber              Brandon Kessler  API Evangeli...
Housekeeping Questions - Chat any questions you have and we’ll answer them at the end of this call Twitter              ...
The Layer 7 API Delivery & Management Platform Includes Transformation         Routing       Traffic Control      Composit...
Over 250+ Global CustomersFinancial Services   Communications   Public Sector   Select Others                             ...
Layer 7 Helps With API Platforms and EcosystemsHelping Customers Build Ecosystems Around Their APIs• APIs that are Easy to...
The Problem with Hackathons            Fixed Time Constraints - limit the quality of solutions delivered, and            p...
Challenge Post                 Layer 7 Confidential
Using Software Competitions to Drive Innovationchal·lenge chă-lənj noun: An interesting task or problem | verb: To call to...
Value Proposition of Challenges     Innovation | Apps and platform enhancement
Value Proposition of Challenges     Innovation | Apps and platform enhancement     Grow Your Developer Ecosystem | Attract...
Value Proposition of Challenges     Innovation | Apps and platform enhancement     Grow Your Developer Ecosystem | Attract...
Value Proposition of Challenges     Innovation | Apps and platform enhancement     Grow Your Developer Ecosystem | Attract...
About ChallengePost     Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition
About ChallengePost     Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition     Competition...
About ChallengePost     Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition     Competition...
About ChallengePost
Developer Marketing     Tools (APIs & SDKs)
Developer Marketing     Tools (APIs & SDKs)     Portal
Developer Marketing     Tools (APIs & SDKs)     Portal     Support
Developer Marketing     Tools (APIs & SDKs)     Portal     Support     Outreach
Making a Challenge Compelling     Meaningful | Focus on Impact
Making a Challenge Compelling     Meaningful | Focus on Impact     API or SDK Documentation | Clear, Simple, User-friendly
Making a Challenge Compelling     Meaningful | Focus on Impact     API or SDK Documentation | Clear, Simple, User-friendly...
Making a Challenge Compelling     Meaningful | Focus on Impact     API or SDK Documentation | Clear, Simple, User-friendly...
Making a Challenge Compelling     Meaningful | Focus on Impact     API or SDK Documentation | Clear, Simple, User-friendly...
Hackathons vs Challenges     Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete
Hackathons vs Challenges     Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete     Challenges ...
Questions?     ChallengePost, Inc.     425 West 13th Street, Suite 504     New York, NY 10014     http://challengepost.com...
Questions?       Alex Gaber             Brandon Kessler       API Evangelist         CEO       Layer 7 Technologies   Chal...
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Open APIs + Software Competitions = Innovative & Creative Solutions

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Do you want to drive new software developers and apps into your API ecosystem? Would you like to build awareness and engagement in the developer community? Software competitions enable you to leverage outside talent and find creative solutions to your problems.

Using the tools you provide (like APIs, SDKs and/or datasets), competing developers can work individually or in teams to build applications that meet your unique requirements and enhance the value of your platform.

The social nature of these app competitions drives engagement with your product and helps to foster a community around your brand. This webinar featuring ChallengePost and Layer 7 Technologies will give you a how-to guide for setting up an app challenge.

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Open APIs + Software Competitions = Innovative & Creative Solutions

  1. 1. Open APIs + Software Competitions = Innovative &Creative Solutions Alex Gaber  Brandon Kessler API Evangelist CEO Layer 7 Technologies ChallengePost October 4, 2012
  2. 2. Housekeeping Questions - Chat any questions you have and we’ll answer them at the end of this call Twitter facebook.com/layer7 - Today’s event hashtag: layer7.com/linkedin - #L7webinar layer7.com/blogs - Follow us on Twitter: - @layer7 - @challengepost - @intalex - @bkessler 2
  3. 3. The Layer 7 API Delivery & Management Platform Includes Transformation Routing Traffic Control Composition Authentication Entitlements API Keys Single Sign On Throttling Prioritization Caching Security Token Service OAuth 1.x OAuth 2.0 OpenID Connect API Gateway API Identity BrokerHealth Tracking Performance Global Staging Config Migration Developer Plans API Explorer API Docs Enrollment Workflow Patch Management Policy Migration Reporting Quotas Rankings Analytics Forums API Service Manager API Developer Portal Layer 7 Confidential
  4. 4. Over 250+ Global CustomersFinancial Services Communications Public Sector Select Others Layer 7 Confidential
  5. 5. Layer 7 Helps With API Platforms and EcosystemsHelping Customers Build Ecosystems Around Their APIs• APIs that are Easy to Use and Accessible• Providing Developer Access Portal• Success Metrics and Goals for the API Platform• Promoting APIs Through Social Media• Facilitate Participation in Hackathons and Online Challenges Layer 7 Confidential
  6. 6. The Problem with Hackathons Fixed Time Constraints - limit the quality of solutions delivered, and prevent the ability to participate due to existing obligations. Cash Rewards - often a great incentive for driving healthy competition, it will also incentivize participants to be in it “just for the money.” Location in an office building or business setting - this will also limit the participants who are geographically close. Developers may want to work at their home office. Connections and networking. By being offline, many interactions are in physical reality, and fail to make the future LinkedIn business connections. Layer 7 Confidential
  7. 7. Challenge Post Layer 7 Confidential
  8. 8. Using Software Competitions to Drive Innovationchal·lenge chă-lənj noun: An interesting task or problem | verb: To call to engage in a competition
  9. 9. Value Proposition of Challenges Innovation | Apps and platform enhancement
  10. 10. Value Proposition of Challenges Innovation | Apps and platform enhancement Grow Your Developer Ecosystem | Attract developers
  11. 11. Value Proposition of Challenges Innovation | Apps and platform enhancement Grow Your Developer Ecosystem | Attract developers Superior ROI | Value of submissions greater than prize amount
  12. 12. Value Proposition of Challenges Innovation | Apps and platform enhancement Grow Your Developer Ecosystem | Attract developers Superior ROI | Value of submissions greater than prize amount Branding & Awareness | Your product, your APIs, your team
  13. 13. About ChallengePost Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition
  14. 14. About ChallengePost Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition Competition Services | Creation, Management, Promotion
  15. 15. About ChallengePost Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition Competition Services | Creation, Management, Promotion Network | 300,000 registered developers and tech enthusiasts
  16. 16. About ChallengePost
  17. 17. Developer Marketing Tools (APIs & SDKs)
  18. 18. Developer Marketing Tools (APIs & SDKs) Portal
  19. 19. Developer Marketing Tools (APIs & SDKs) Portal Support
  20. 20. Developer Marketing Tools (APIs & SDKs) Portal Support Outreach
  21. 21. Making a Challenge Compelling Meaningful | Focus on Impact
  22. 22. Making a Challenge Compelling Meaningful | Focus on Impact API or SDK Documentation | Clear, Simple, User-friendly
  23. 23. Making a Challenge Compelling Meaningful | Focus on Impact API or SDK Documentation | Clear, Simple, User-friendly Website content and layout | Value proposition, Rules, Prizes, Dates, Resources
  24. 24. Making a Challenge Compelling Meaningful | Focus on Impact API or SDK Documentation | Clear, Simple, User-friendly Website content and layout | Value proposition, Rules, Prizes, Dates, Resources Structure & Incentives | Not just financial rewards, Other logistics
  25. 25. Making a Challenge Compelling Meaningful | Focus on Impact API or SDK Documentation | Clear, Simple, User-friendly Website content and layout | Value proposition, Rules, Prizes, Dates, Resources Structure & Incentives | Not just financial rewards, Other logistics Outreach | Gorilla marketing, Online and in-person
  26. 26. Hackathons vs Challenges Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete
  27. 27. Hackathons vs Challenges Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete Challenges | Working software apps, National or Global, Great in combination with Hackathons
  28. 28. Questions? ChallengePost, Inc. 425 West 13th Street, Suite 504 New York, NY 10014 http://challengepost.com 212-675-6164 Brandon Kessler, CEO brandon@challengepost.com
  29. 29. Questions? Alex Gaber Brandon Kessler API Evangelist CEO Layer 7 Technologies ChallengePost 3

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