5 Ways to Get Top Mobile App Developer Talent for Your Open APIs

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Opening APIs to developers outside the enterprise can enable the creation of apps that add value to existing information assets in innovative and often unexpected ways – without the need for direct investment in app development. However, this will only happen if the enterprise can grow an ecosystem of talented developers creating cutting-edge apps that give consumers something of real value.

This webinar hosted by Layer 7 Technologies featuring Alex Don, Head of Hackathons at AT&T, will examine five keys ways that you can attract and nurture top third-party developer talent for your APIs.

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5 Ways to Get Top Mobile App Developer Talent for Your Open APIs

  1. 1. 5 Ways to Get Top Mobile App DeveloperTalent for Your Open APIsDecember 12th, 2012
  2. 2. Webinar HousekeepingQuestions-Chat any questions you have and we’ll answer them at the endof this webinarTwitter- Today’s event hashtag: #L7webinarFollow us on Twitter:- @layer7- @attdeveloper- @intalex- @alex_donn Layer 7 Confidential
  3. 3. Presenters for Today’s Webinar Alex Gaber Alex Donn API Evangelist Master of Hackathons Layer 7 Technologies AT&T Developer Program @intalex @alex_donn @layer7 @ATTDeveloper **Featured Guest Speaker Layer 7 Confidential
  4. 4. Webinar OverviewOpening APIs to developers enables the creation ofapps that add value in innovative and oftenunexpected ways – without having to invest directlyin app development.This requires that an API Program grow anecosystem of visionary developers creating cutting-edge apps that provide consumers with something ofreal value. Layer 7 Confidential
  5. 5. Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  6. 6. Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  7. 7. 1. Launching an Easy to Use Developer PortalAn API Portal allows you to provide a one-stop-shop for APIregistration, documentation, exploration, collaboration,discussion and more. Layer 7 Confidential
  8. 8. 1. Launching an Easy to Use Developer PortalAlfresco API Portal: http://developer.alfresco.comPowered by the Layer 7 API Portal Layer 7 Confidential
  9. 9. 1. Launching an Easy to Use Developer PortalAlfresco API Portal: http://developer.alfresco.comPowered by the Layer 7 API Portal Obtain Additional Developer Info Layer 7 Confidential
  10. 10. 1. Launching an Easy to Use Developer PortalAlfresco API Portal: http://developer.alfresco.comPowered by the Layer 7 API Portal ShowDevelopers Their API Limits Layer 7 Confidential
  11. 11. Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  12. 12. 2. Offering Interactive Documentation and ForumsInteractive documentation and forums provide intuitive, socialways to engage and educate the type of developers you wantusing your API.• Comprehensive Documentation• Code Samples for Multiple Languages (ObjC, Java,HTML5)• API Explorer• API Explorer that Auto Generates Code Layer 7 Confidential
  13. 13. 2. Offering Interactive Documentation and ForumsComprehensiveDocumentation Layer 7 Confidential
  14. 14. 2. Offering Interactive Documentation and ForumsDelivering Language Specific Code Samples via API Console Layer 7 Confidential
  15. 15. 2. Offering Interactive Documentation and ForumsDelivering Language Specific Code Samples via API Console Layer 7 Confidential
  16. 16. 2. Offering Interactive Documentation and ForumsAPI Explorers / Consoles Layer 7 Confidential
  17. 17. 2. Offering Interactive Documentation and ForumsAPI Explorers / Consoles: I/O DocsI/O DocsNeil Mansilla@mansilladev Layer 7 Confidential
  18. 18. Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  19. 19. 3. Building a Brand Around Your APIPromoting a brand around your API helps you get marketplacetraction and allows you to market your API as a business in andof itself.• Approach your API like a product• What engages consumers or B2B customers may not be appropriate for a dev audience• Analyze companies that are exclusively API businesses such as Twilio, Stripe and Singly• Invest in your API and promote it accordingly Layer 7 Confidential
  20. 20. 3. Building a Brand Around Your APIProviding Integration with Mobile App Developer Tools AT&T API Plugin for Appcelerator Layer 7 Confidential
  21. 21. 3. Building a Brand Around Your APIProviding Integration with Mobile App Developer Tools SendGrid API Plugin for Tiggzi Layer 7 Confidential
  22. 22. 3. Building a Brand Around Your APIProviding Integration with Mobile App Developer Tools SendGrid API Plugin for Tiggzi Layer 7 Confidential
  23. 23. Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  24. 24. 4. Sponsoring HackathonsHackathons represent a great first step for engaging developers,getting them familiar with your API and facilitating collaboration Alex Donn Master of Hackathons AT&T Developer Program @alex_donn @ATTDeveloper Layer 7 Confidential
  25. 25. 4. Sponsoring Hackathons Layer 7 Confidential
  26. 26. 4. Sponsoring Hackathons Layer 7 Confidential
  27. 27. 4. Sponsoring Hackathons• Keys to Hackathon Success• Importance of APIs to Hackathons• AT&T’s Goals for Hackathons in 2013• Get Involved @alex_donn Layer 7 Confidential
  28. 28. Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  29. 29. 5. Running Online Developer Challenges Fixed Time Constraints - limit the quality of solutions delivered, and prevent the ability to participate due to existing obligations. Cash Rewards - often a great incentive for driving healthy competition, it will also incentivize participants to be in it “just for the money.” Location in an office building or business setting - this will also limit the participants who are geographically close. Developers may want to work at their home office. Connections and networking. By being offline, many interactions are in physical reality, and fail to make the future LinkedIn business connections. Layer 7 Confidential
  30. 30. 5. Running Online Developer Challenges Layer 7 Confidential
  31. 31. 5. Running Online Developer Challenges $1,000,000 Grand Prize Layer 7 Confidential
  32. 32. 5. Running Online Developer Challenges $101,200 in Prizes Layer 7 Confidential
  33. 33. Question and Answer Please ask any questions via the Chat Window Alex Gaber Alex Donn API Evangelist Master of Hackathons Layer 7 Technologies AT&T Developer Program @intalex @alex_donn @layer7 @ATTDeveloper Layer 7 Confidential

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