Five steps to a successful event <br />Event Management<br />
I. RESEARCH<br />The better research you conduct before your event the <br />more likely your event will be successful. <br />Research Techniques:<br /><ul><li> Quantitative: to determine demographics information.
Qualitative: to find out information beyond demographic info such as the use of focus groups. </li></ul>Effective Pre-Event Research Findings should :<br /><ul><li> Determine your audience & customize your presentation to their personal communication learning styles.
Describe the purpose and importance of research.
Explain how the research was collected and describes limitations
Summarize findings to support goals and objectives of the research plan. </li></li></ul><li>Five W`s and the h <br />Helps to make the event effective:<br /> Why: a series of compelling reasons that confirm the importance of hosting the event. <br />Who: the stakeholders of the event (internal & external)<br />When: Through research evaluation to determine when the event is appropriate to be held. <br />Where: the location of your event, determine if the location that is appropriate for your targeted audience. <br />What: Match the event product to the needs, wants, desires, and expectations of your guest while satisfying the internal requirements of your organization.<br />How: determine your organization resources to produce the maximum benefit for the stakeholders. Best determine through SWOT ANALYSIS. <br />
SWOT ANALYSIS<br />Major part of the strategic planning tool during the research phase. The Analysis scans internal and external event environment but can proceed to the next step of analysis of the weakness and provide solutions to improve the event planning process. <br />
II. Design <br />Brainstorming<br />Mind mapping activities<br />Creative ideas to match goals and objectives.<br />This is accomplish through a needs assessments & analysis <br />The assessment enables you to create an event that closely satisfies the stakeholders. Must be accomplished in the research stage. <br />
III. Planning<br />Involves the use of:<br />Timing: determine how much time you have to act or react before the big day!<br />Space: refers to both the physical space where the event will be held and the space of time between critical decisions pertaining to the event. <br />Tempo: The process must match frame time <br />
IV. Event Coordination <br /> Coordinating minute by minute activities of the event is based on decision making. <br />Decision methods: <br />Collecting all information<br /> consider the pros & cons of your decisions and who it affects.<br />Consider the financial implication of each decisions. <br />Consider the moral and ethical implications of your decision.<br />Make the decisions and don`t look back. <br />
Do a pre- and post event evaluation to find out attendees opinion before and after the attendance of the event. </li></li></ul><li>In summary<br />The five step process is a framework for every effective event. The event process cannot be complete of be totally effective unless each of the five steps are carefully considered. <br />Research<br />Evaluation <br />Coordination<br />Planning <br />Design<br />SUCCESSFUL EVENT<br />
By: Ranna BernardSource: “Special Event Management , Dr. Joe Goldblatt& John Wiley Suns Inc. 1997 <br />