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My.Interaction - Neue Entwicklungen in der Individualisierung web-basierter Medienangebote (GfA 2010)

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Präsentation vom GfA Frühjahrskongress

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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My.Interaction - Neue Entwicklungen in der Individualisierung web-basierter Medienangebote (GfA 2010)

  1. 1. My.Interaction<br />NeueEntwicklungen in derIndividualisierung web-basierterMedienangebote<br />Darmstadt 25. März 2010 Arne Kittler Fork Unstable Media<br />
  2. 2. BASIS: INDIVIDUALISIERUNG<br />
  3. 3. INDIVIDUALISIERUNG.<br />Die Individualisierung von Websites zielt darauf ab, jedem Nutzer ein bestmöglich auf ihn zugeschnittenes Angebot zu bieten.<br /> © 2010 Fork Unstable Media<br />
  4. 4. WICHTIGE DIFFERENZIERUNG.<br />Customization<br />Personalisierung<br /> © 2010 Fork Unstable Media<br />Applikation „lernt“ und passt sich an <br />-> implizit, adaptiv <br />Nutzer konfiguriert aus vorgegebenen Optionen<br />-> explizit, adaptierbar<br />
  5. 5. INDIVIDUALISIERUNG: MODELL.<br />Datenbank: <br />Inhalte<br />Nutzer<br />Aggregation<br />Interface<br />Datenbank: <br />Nutzerprofil<br />Lernen<br />Konfiguration<br /> © 2010 Fork Unstable Media<br />Identifizierung<br />
  6. 6. 1999: PERSONALISIERUNGS-HYPE.<br /> © 2010 Fork Unstable Media<br />
  7. 7. 2010: NEUE RAHMENBEDINGUNGEN.<br />Social Media: Daten, Daten, Daten<br />Trennung Darstellung/Inhalt, Datenkonventionen<br />Vertreitung von Authentifizierungsstandards<br />Mobile: Kontext & Location werden wichtiger<br /> © 2010 Fork Unstable Media<br />-> NeueMöglichkeiten?<br />
  8. 8. FRAGESTELLUNGEN HEUTE.<br />Welche Möglichkeiten gibt es, Interfaces individueller am Nutzer auszurichten?<br />Wie kann die Individualisierung stärker am Nutzer als an einzelnen Plattformen ausgerichtet werden?<br />?<br />?<br /> © 2010 Fork Unstable Media<br />
  9. 9. INTERFACE INDIVIDUALISIERUNG<br />
  10. 10. NUTZEN FÜR DIE NUTZER?<br />Bezug auf individuelle Ergonomie-Bedürfnisse<br />Bezug auf individuellen Kontext<br />Bezug auf Individuelle UX-Präferenz<br /> © 2010 Fork Unstable Media<br />
  11. 11. 1. ADAPTIVE INTERFACES<br />P<br /> © 2010 Fork Unstable Media<br />
  12. 12. 2. KONFIGURIERBARE INTERFACES.<br />C<br /> © 2010 Fork Unstable Media<br />Feedly.com<br />
  13. 13. IM VERGLEICH.<br />Adaptive Interfaces:<br /> Irritation durch implizite Veränderung<br />Konfigurierbare Interfaces:<br /> Hohe Anforderung an Abstraktionsvermögen<br /> © 2010 Fork Unstable Media<br />
  14. 14. HARDWARE UND KONTEXT.<br /> © 2010 Fork Unstable Media<br />
  15. 15. INTERFACE INDIVIDUALISIERUNG.<br />Die Individualisierung von Interfaces erweist sich bei näherer Betrachtung als nur begrenzt praktikabel und anwendbar.<br />Bewußte Hardware-Entscheidungen ermöglichen Nutzern eine wesentlich greifbarere Anpassung an ihre individuellen Präferenzen und ihren Kontext.<br /> © 2009 Fork Unstable Media<br />
  16. 16. PLATTFORMÜBERGREIFENDE<br />INDIVIDUALISIERUNG<br />
  17. 17. STATUS: INDIVIDUALISIERUNGS-SILOS.<br />Plattform A<br />Profil Arne<br />A<br />Nutzer<br />Arne<br />Plattform B<br />Profil Arne<br />B<br />Plattform C<br />Profil Arne<br />C<br /> © 2009 Fork Unstable Media<br />
  18. 18. PLATTFORMÜBERGREIFEND.<br />F<br />A<br />Aggregation<br />B<br />Arnes Universal<br />Profil<br />B<br />G<br />C<br />Aggregation<br />D<br />Lernen<br />D<br />Aggregation<br />E<br />H<br />Konfiguration<br /> © 2009 Fork Unstable Media<br />
  19. 19. NUTZEN FÜR NUTZER?<br />Komfortable Individualisierung <br />Kontinuierliche Verbesserung der Profildaten<br />„Wow!“-Erlebnis<br /> © 2009 Fork Unstable Media<br />
  20. 20. ZENTRALE CONNECT-SERVICES.<br /> © 2010 Fork Unstable Media<br />
  21. 21. WOW-ERLEBNIS.<br />P<br /> © 2009 Fork Unstable Media<br />dsc.discovery.com/sharks/frenzied-waters/<br />
  22. 22. WOW-ERLEBNIS.<br />P<br /> © 2009 Fork Unstable Media<br />dsc.discovery.com/sharks/frenzied-waters/<br />
  23. 23. WOW-ERLEBNIS.<br />P<br /> © 2009 Fork Unstable Media<br />dsc.discovery.com/sharks/frenzied-waters/<br />
  24. 24. NICHT OHNE MEINE FREUNDE...<br /> © 2010 Fork Unstable Media<br />Interne Studie<br />
  25. 25. KRITISCHE ÜBERLEGUNGEN.<br />Wem vertrauen Nutzer Ihr Profil an?<br />Mehrere Rollen eines Nutzers?<br />Adaptivität als Scheuklappe?<br />Lohnt sich der Aufwand für genug Anbieter?<br />?<br />?<br />?<br />?<br /> © 2010 Fork Unstable Media<br />
  26. 26. PLATTFORMÜBERGREIFENDE <br />INDIVIDUALISIERUNG<br />Eine Plattformübergreifende Individualisierung bietet grosses Potenzial. <br />Allerdings ist die Frage, wie und wo die Profildaten verwaltet werden bisher in der Praxis nicht zufriedenstellend beantwortet.<br /> © 2010 Fork Unstable Media<br />
  27. 27. AUSBLICK: DATEN ZUM NUTZER!<br /> © 2010 Fork Unstable Media<br />
  28. 28. ZUSAMMENFASSUNG.<br />Neue Rahmenbedingungen geben der Individualisierung web-basierter Medienangebote neuen Schub.<br />Individualisierte Interfaces werden sich trotzdem nur für ausgewählte Anwendungsfälle durchsetzen.<br />Plattformübergreifende Individualisierung hat im Vergleich dazu höhere Relevanz - allerdings ist die Speicherung der Profildaten noch zu klären.<br /> © 2010 Fork Unstable Media<br />
  29. 29. VIELEN DANK!<br /> © 2009 Fork Unstable Media<br />arne@fork.de slideshare.net/rn3_hh<br />
  30. 30. DANKE FÜR DIE FOTOS.<br />http://www.designinginteractions.com/chapters/4<br />http://www.flickr.com/photos/detourdesignables/2528116100/sizes/o/<br />http://www.flickr.com/photos/navdeepraj/755168884/sizes/l/<br />http://www.flickr.com/photos/atelierdomino/422528035/<br />http://www.flickr.com/photos/katsuyuki-namba/4313658936/<br />http://www.flickr.com/photos/marnierankin/4099802422/sizes/o/<br />http://www.sunflowerhead.com/msimages/AdaptiveMenus-10-8-2005.png<br />https://mozillalabs.com/conceptseries/identity/<br /> © 2009 Fork Unstable Media<br />

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