Propaganda  &  Rhetoric
Who is this? What is he trying to sell you?
Propaganda defined <ul><li>Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movem...
Name Calling <ul><li>Links a person, or idea to a negative symbol.  </li></ul><ul><li>Hope that the audience will reject t...
Glittering Generalities <ul><li>Seeks to make us approve and accept without examining the evidence </li></ul><ul><li>Words...
Testimonial <ul><li>Using someone or something famous to promote a product.  </li></ul><ul><li>Individuals may not have an...
Bandwagon <ul><li>“ everyone else is doing it…” </li></ul><ul><li>Emotional effort to push or pull you along with the grou...
Fear <ul><li>plays on deep-seated fears; warns the audience that disaster will result if they do not follow </li></ul>http...
Logical Fallacies <ul><li>Drawing conclusions based on logical premises. </li></ul><ul><li>Ex: 2= a number, 1= a number, t...
Plain Folks Appeal <ul><li>an attempt by the propagandist to convince the public that his views reflect those of the commo...
Transfer <ul><li>Transfer is often used in politics and during wartime. It is an attempt to make the subject view a certai...
Card Stacking <ul><li>only presenting information that is positive to an idea or proposal and omitting information contrar...
Humor <ul><li>Jokes, cartoons, and/or images that are used to make the consumer laugh and likely think favorably about a p...
Sex Appeal <ul><li>Using sexuality and/or sexual innuendo to cause the consumer to look favorably upon a product </li></ul...
Euphemism <ul><li>Substitution of an inoffensive term for one considered offensively explicit or a kinder, gentler way of ...
Task #1: Analyzing Propaganda Techniques in Print Advertisements <ul><li>View each of the following: </li></ul><ul><li>htt...
Task #2: Analyzing Rhetoric & Propaganda <ul><li>Directions: Go to the following website:  http://pcl.stanford.edu/campaig...
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Propaganda

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Propaganda

  1. 1. Propaganda & Rhetoric
  2. 2. Who is this? What is he trying to sell you?
  3. 3. Propaganda defined <ul><li>Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. </li></ul><ul><li>The deliberate spreading of such information, rumors, etc. </li></ul><ul><li>The particular doctrines or principles propagated by an organization or movement. </li></ul><ul><li>Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist. </li></ul><ul><li>— Garth S. Jowett and Victoria O'Donnell, Propaganda and Persuasion </li></ul><ul><li>(Source: Wikipedia) </li></ul>
  4. 4. Name Calling <ul><li>Links a person, or idea to a negative symbol. </li></ul><ul><li>Hope that the audience will reject the person or idea based on the negative symbol, instead of looking at the available evidence </li></ul><ul><li>Examples: “commie”, “fascist”, “pig”, “yuppie”, “bum”, “terrorist” </li></ul>http://katysconservativecorner.typepad.com/katy/images/2008/04/21/snob.jpg
  5. 5. Glittering Generalities <ul><li>Seeks to make us approve and accept without examining the evidence </li></ul><ul><li>Words such as: civilization, Christianity, good, proper, right, democracy, patriotism, motherhood, fatherhood, science, medicine, health and love </li></ul><ul><li>Examples: McDonald’s “Happy Meal”, </li></ul><ul><li>Dallas Cowboys are “America’s Team”, </li></ul><ul><li>KFC is “finger-lickin’ good” </li></ul>
  6. 6. Testimonial <ul><li>Using someone or something famous to promote a product. </li></ul><ul><li>Individuals may not have any idea what they are promoting, or even use the product. </li></ul><ul><li>Examples: Bono supporting AIDS education, Oprah’s book club, Tiger Woods w/ Nike, etc. </li></ul>http://www.thetvaddict.com/blogpics/hayden_milk.jpg
  7. 7. Bandwagon <ul><li>“ everyone else is doing it…” </li></ul><ul><li>Emotional effort to push or pull you along with the group. </li></ul><ul><li>Example: TV Ad: “Four out of five dentists surveyed preferred Crest toothpaste.” </li></ul>
  8. 8. Fear <ul><li>plays on deep-seated fears; warns the audience that disaster will result if they do not follow </li></ul>http://amadeo.blog.com/repository/69487/2027334.jpg
  9. 9. Logical Fallacies <ul><li>Drawing conclusions based on logical premises. </li></ul><ul><li>Ex: 2= a number, 1= a number, therefore 2=1 </li></ul><ul><li>Ex: Christians believe in God, and Muslims believe in God, therefore Christians and Muslims are the same </li></ul>
  10. 10. Plain Folks Appeal <ul><li>an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person. </li></ul>http://www.rotonation.com/images/cbsprintad.jpg
  11. 11. Transfer <ul><li>Transfer is often used in politics and during wartime. It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind. </li></ul><ul><li>Using symbols such as the flag, prayer, a cross, etc </li></ul>http://www.moonbattery.com/archives/Propaganda-III_01.jpg
  12. 12. Card Stacking <ul><li>only presenting information that is positive to an idea or proposal and omitting information contrary to it. </li></ul>http://www.prolifeblogs.com/articles/archives/child_not_choice_1.jpg
  13. 13. Humor <ul><li>Jokes, cartoons, and/or images that are used to make the consumer laugh and likely think favorably about a product </li></ul>http://www.foundshit.com/pictures/animals/rachachuros-seasonging-ad.jp g
  14. 14. Sex Appeal <ul><li>Using sexuality and/or sexual innuendo to cause the consumer to look favorably upon a product </li></ul>http://adsoftheworld.com/files/images/MMgreen.preview.jpg
  15. 15. Euphemism <ul><li>Substitution of an inoffensive term for one considered offensively explicit or a kinder, gentler way of expressing something bad or negative </li></ul><ul><li>Examples: wardrobe malfunction, pre-owned cars, passed away </li></ul>
  16. 16. Task #1: Analyzing Propaganda Techniques in Print Advertisements <ul><li>View each of the following: </li></ul><ul><li>http://camy.org/gallery/display.php?GalleryID=2137 </li></ul><ul><li>http://camy.org/gallery/display.php?GalleryID=1788 </li></ul><ul><li>http://www.yowazzup.com/blog/images/speed-fit.jpg </li></ul><ul><li>http://vook.files.wordpress.com/2007/08/wwf_tarzan.jpg </li></ul><ul><li>http://www.adverblog.com/archives/img/axe_dwarf.jpg </li></ul><ul><li>http://blog.factor1studios.com/wp-content/uploads/2008/02/obama_endorsement.jpg </li></ul><ul><li>http://inventorspot.com/files/images/superman-got-milk-ad-commercial.jpg </li></ul><ul><li>http://camy.org/gallery/display.php?GalleryID=2109 </li></ul><ul><li>http://www.geckotales.com/mac-pc-commercial.jpg </li></ul><ul><li>http://www.health-heart.org/final_exam.jpg </li></ul>
  17. 17. Task #2: Analyzing Rhetoric & Propaganda <ul><li>Directions: Go to the following website: http://pcl.stanford.edu/campaigns/2008/ </li></ul><ul><li>Using the handout provided, analyze the following political ads: </li></ul><ul><li>National Rifle Association- &quot;Hunter&quot;- Sept. 22, 2008 </li></ul><ul><li>Obama- &quot;Low Road&quot;- July 30, 2008 </li></ul><ul><li>McCain- &quot;Original Maverick&quot;- Sept. 7, 2008 </li></ul><ul><li>Obama- &quot;Original&quot;- Aug. 6, 2008 </li></ul><ul><li>McCain- &quot;Celeb&quot;- July 30, 2008 </li></ul><ul><li>Obama- &quot;Don't Know Much&quot;- Aug. 22, 2008 </li></ul>

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