Maximal Mobile Reach

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I gave this presentation at Mobile in Retail 2009 in London, 3rd June.

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Maximal Mobile Reach

  1. 1. Maximal Mobile Reach Dr Richard M Jeremy Copp Marshall Dr Richard M Marshall Founder and CTO CEO Founder and CTO rmm@rapid-mobile.com jeremy.copp@rapid-mobile.com rmm@rapid-mobile.com +44 7785 394458 7876 567742 +44 7785 394458
  2. 2. Not all phones are created equal
  3. 3. But then, neither are all products
  4. 4. A product continuum may map to user demographics
  5. 5. But it may vary on the when, where and what of use
  6. 6. Who do you want to reach in the mobile continuum?
  7. 7. Who do you want to reach in the mobile continuum?
  8. 8. Ask us who we are and reward us for helping you. So how can you tell?
  9. 9. Multi-media Applications Java ME Applications Mobile Internet SMS And how can you reach them?
  10. 10. WiFi or sideloading allow for large amounts of data, Multi-media Applications typically images and video. • Brand reinforcement • Utility • Entertainment • Information • Interaction • Catalogues • Mapping • Store locations • Added value service channel • Vouchers • Loyalty programmes • Viral distribution Both an advert and a vehicle for carrying adverts
  11. 11. More restricted bandwidth. Vast diversity of screens and input – needs automation, Java ME Applications Eg our ThinkPhone Deliver. • Brand reinforcement • Utility • Entertainment • Information • Interaction • Catalogues • Mapping • Store locations • Added value service channel • Vouchers • Loyalty programmes • Viral distribution Both an advert and a vehicle for carrying adverts
  12. 12. Conventional web design doesn’t work – you a need mobile-specific approach. Mobile Internet And you need technology to handle device issues. • Customer interaction • Utility • Information • Catalogues • M-Commerce • Added value service channel • Vouchers • Loyalty programmes A vehicle for carrying adverts and a call-to-action.
  13. 13. Conventional SMS doesn’t have much tracking. We’re providing closure with measurable in-text SMS ads with Ad2Txt. From: Screwfix Stanley 24” Toolbox only £18.99 • Updates and Alerts at the trade counter today. Click here for your voucher: • Offers www.adv.gd/9YH76 • Utility • Information From: Western Mercedes • Added value service channel Your car is ready to collect. • Vouchers – barcode and numeric Seen the new C-series models? • Loyalty programmes Book a test drive now at www.adv.gd/71THA From: DirectoryService Dominos Pizza on 0131 337 2956 Get free 1.5l of Irn Bru with all A superb mechanism for engaging orders at Papa Johns – find out more with your customers at all levels; at www.adv.gd/AJYH8 completely ubiquitous and a great driver to other mobile media.
  14. 14. Multi-media Applications “Graceful degradation” Java ME Applications Offer the best solution available to that customer. Mobile Internet Automatically. Don’t make them think! SMS
  15. 15. Other interesting options Location Much promised, but finally working when coupled with mapping Proximity Works well for some applications, not for others.
  16. 16. Conclusions and recommendations • Pick the right forms of mobile for your business • Not all approaches work for all business • Use technology to optimise content delivery • Make it easy for your customers – it just works • Ensure you can measure the results • Include mobile as an element of an overall mix • Advertising and media • Customer service • Experiment - keep what works • Ask your customers what they want • And give them a tangible reward!
  17. 17. Rapid Mobile Media RapidMobile Media LtdLtd 93 George Street Edinburgh EH2 3ES www.rapid-mobile.com +44 131 243 2502 mobilise@rapid-mobile.com

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