R&M Rebrand<br />29th September 2010<br />
overview<br /><ul><li> Over 40 year experience
 Two divisions (Research and Direct Marketing)
 Operate across more than 15 vertical markets
 Stable customer base provides good repeat business
 Lack of new business
 Branding and proposition does not represent  current market position
 Proposition is complex
 Confusion in market about what Research and Marketing is/does
 Lack of market awareness </li></li></ul><li>“stick to the knitting”<br />A summary of where a large majority of our busin...
aspirations<br />There are various aspirations for the growth of Research and Marketing Plus:<br /><ul><li> Existing servi...
Strategic DM Agency (planning & implementation)
 Intelligent Research
 Linear company expansion (separate businesses):
Creative services?
PR?
Events?
 Other marketing related services!</li></li></ul><li>The requirements…<br />We require a solution...<br /><ul><li>...that ...
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Branding presentation

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The rebrand of the company

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Branding presentation

  1. 1. R&M Rebrand<br />29th September 2010<br />
  2. 2. overview<br /><ul><li> Over 40 year experience
  3. 3. Two divisions (Research and Direct Marketing)
  4. 4. Operate across more than 15 vertical markets
  5. 5. Stable customer base provides good repeat business
  6. 6. Lack of new business
  7. 7. Branding and proposition does not represent current market position
  8. 8. Proposition is complex
  9. 9. Confusion in market about what Research and Marketing is/does
  10. 10. Lack of market awareness </li></li></ul><li>“stick to the knitting”<br />A summary of where a large majority of our business comes from. <br />*THIS IS APPROXIMATELY 60% OF OUR BUSINESS<br />
  11. 11. aspirations<br />There are various aspirations for the growth of Research and Marketing Plus:<br /><ul><li> Existing service development:
  12. 12. Strategic DM Agency (planning & implementation)
  13. 13. Intelligent Research
  14. 14. Linear company expansion (separate businesses):
  15. 15. Creative services?
  16. 16. PR?
  17. 17. Events?
  18. 18. Other marketing related services!</li></li></ul><li>The requirements…<br />We require a solution...<br /><ul><li>...that WILL NOT alienate our existing clients and prospects
  19. 19. ...that will communicate our new vision (internally & externally)
  20. 20. ...that is versatile and can work across different vertical markets.
  21. 21. ...that can communicate different propositions (relevant to specific verticals)
  22. 22. ...that will adapt to meet our growth aspirations.</li></li></ul><li>vision statement<br />Our vision is to build a vibrant and profitable organisation by securing the place of ‘first choice’ through the consistent delivery of exceptional services by extraordinary people who take pride in their work. <br />
  23. 23. structure<br />marketing<br />sales<br />R<br />DM<br />Operations<br />(warehouse, mail, print, cati)<br />Admin & Finance<br />Technical <br />
  24. 24. What is the solution?<br />
  25. 25. propositions<br />Our proposed proposition is to provide support! But not just ANY support.<br />We have a great deal of resources:<br /><ul><li> People: Manpower & flexibility
  26. 26. Experience: Knowledge & expertise
  27. 27. Infrastructure: Efficient, effective and innovative
  28. 28. Our Brains: A different approach (innovative and different)</li></ul>Innovation/people/knowledge/experience/infrastructure<br />=<br />a powerful resource that can be used by our clients on tap<br />
  29. 29. propositions<br />Group Proposition: The power behind marketing<br />Research Proposition: The power behind the answers<br />DMProposition: The power behind customer response<br />
  30. 30. versatile<br />
  31. 31. How does this represent us?<br />Our Clusters:<br />Many different disciplines, but part of wide reaching organisation (with a combined proposition that is clear)<br />The Fizz:<br />A vibrant, energetic and enthusiastic group of organisations. <br />Thought bubbles:<br />We are an innovative business, we think before we take action. Thinking adds value and is not a commodity. <br />
  32. 32.
  33. 33. application <br />
  34. 34.
  35. 35.
  36. 36.
  37. 37. implementation<br />

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