Seo Presentation


Published on

Search Engine Optimization Presentation For One Of Our clients
Prepared By Closeone Technology

Published in: Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Seo Presentation

  1. 1. WHAT IS SEO ? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or qualityof traffic to a web site from search engines via searchresults. SEO aims to improve rankings for relevant keywords insearch results.
  2. 2. WHY SEO SEO is an abbreviation of Search Engine Optimization.This is the process of structuring a web page so that itis found, read, and indexed by search engines in themost effective manner possible.
  3. 3. WHY SEARCH ENGINE ? Search engines are the biggest resources of yourwebsites traffic. Higher traffic means more visitors. More visitors mean more customers and higher profit.
  4. 4. TYPES OF SEO On Page Search Engine Optimization Off Page Search Engine Optimization
  5. 5. ON PAGE SEO On-page optimization (on-page SEO) is what can bedone on the pages of a website to maximize itsperformance in the search engines for target keywordsrelated to the on-page content. On-page optimization stands for all of the techniquesand methods used on your website that is hosted on aserver. On-page optimization has an effect on your websitelisting in natural results. On-page factors are controlled by coding on websitepages.
  6. 6. ON PAGE SEO ELEMENTS Title tags Meta tags ALT tags Header(H1,H2) tags URL structure Internal Linking Relevant keywords near your inbound link Content Keyword density Site maps Usability
  7. 7. OFF PAGE SEO Off-page optimization (off-page SEO) is what can bedone off the pages of a website to maximize itsperformance in search engines for target keywordsrelated to the on-page content and keywords in off-page direct-links. Off-page optimization is the most important part insearch engines optimization because it gives back linksto your sites and it requires a lot of work on a dailybases. It helps to maximize website performance insearch engine for target keyword
  8. 8. OFF PAGE ELEMENTS Search engine submission. Social Bookmarking submission. Article submission. Press release submission. Blog creation & Posting . Forums & comment posting
  9. 9. KEYWORD RESEARCH & META TAGGENERATION RESEARCH ON KEYWORDSFind the best keywords that describe your business and products offered.The most searchable keywords terms by surfers. IMPROVE KEYWORDS PROMINENCE, DENSITYKeywords at the beginning of your page. Total keywords contained withinthe total text the closeness between two or more keywords. META TITLEMake attractive and easy to understand title tag.. META DESCRIPTIONSDescribe about your business wisely so that surfer understand well aboutyour business. META KEYWORDSGenerate keywords set after research has been done. These keywords bestdescribe what the surfers searching for
  10. 10. H1 & H2 HEADING, ALT TAGS & ANCHORTEXT H1 & H2 HEADING FORMATApplying H1 & H2 Tags in your source, will behelpful for achieving high ranking. ALT TAGSMost sites contain images, it will be advisable toput ALT Tags for all these images to make sitesmore Search Engine Friendly. KEYWORDS RICH ANCHOR TEXTAnchor text for both external links and internal linksis the powerful element for Search EnginesPositioning
  11. 11. LINK BUILDING What is Link Popularity?Link Popularity refers to the number of linkspointing to your site from other sites on the Web.Building links is one of the most important factorsin getting top placements on the major searchengines Why are links so important?Now a days, inbound links are the one of mostimportant factors for getting a high keywordranking, the most search engines are ranking theirsearch result based on the link popularity from yoursite..
  12. 12. INBOUND & OUTBOUNDLINKs Inbound links A Link from a site outside of your website. Inbound links means send visitors to your site,generally this is seen as good think for SEO. Outbound Links A link to a site outside of your site Outbound links means send visitors away from yoursite. Generally avoid those thinks For example(linkexchange)
  13. 13. KEY FACTOR OF SEO & PAGERANK Quality of inbound links Rate of new inbound links Internal link popularity Quality of outbound links Quality of Content Hierarchy of site navigation Age of domain Frequency of updates
  14. 14. BLACK HAT V WHITE HATCOMPARISONBlack Hat SEO WHITE HAT SEO Techniques used to gethigher search rankings inan unethical manner. Disapproved by searchengines. Site is eventuallybanned, de-indexed orpenalized through lowerrankings. Conforms to searchengine designs andinvolves no deception Approved by searchengines. Results last a long time.
  15. 15. SEO TOOLS SEO Centro Google Analytics Web Masters
  16. 16. WHEN YOU WILL SEERESULT? Depending on your industry. The competitive level of your keywords. The previous success of your website and subject tothe engines updating their data, you may see minorresults in 30 days with move significant frequency oftop 10 and top 20 rankings with in approximately 3-4months