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Lifecycle Marketing
The Future Face of Digital Business
Cambridge, MA, October 2010

David Cancel
The Future of Online Marketing is Now
Online Marketing Paradigm Shift



       Outbound
 • “Visitors” not People
 • Display & Search Advertising
 • What’s a Co...
Online Marketing Paradigm Shift



       Outbound                           Inbound
 • “Visitors” not People          • “...
Online Marketing Paradigm Shift



       Outbound                           Inbound                       Lifecycle
 • “V...
Marketing 1.0: Outbound Marketing
Marketing 1.0   Outbound Marketing
Marketing 1.0   Outbound Marketing
Marketing 1.0   Outbound Marketing
Marketing 1.0   Outbound Marketing
Marketing 2.0: Inbound Marketing
Marketing 2.0   Inbound Marketing
Marketing 2.0   Inbound Marketing
Marketing 2.0   Inbound Marketing
Marketing 2.0   Inbound Marketing
Marketing 2.0   Inbound Marketing
Marketing 2.0   Inbound Marketing
Marketing 2.0   Inbound Marketing
Marketing 3.0: Lifecycle Marketing
by Kathy Sierra




Marketing 3.0    Lifecycle Marketing
Marketing 3.0   Lifecycle Marketing
Passionate
Company




             Marketing 3.0   Lifecycle Marketing
Passionate
                Customer




Marketing 3.0   Lifecycle Marketing
Passionate
       Service




Marketing 3.0   Lifecycle Marketing
by Joshua Porter




Outbound    Inbound                       Lifecycle
Marketing   Marketing                     Marketi...
Lifecycle Marketing: Get Started
Components of Lifecycle Marketing



                   Customer
                   Analytics




            Relevant    ...
Customer Analytics
Relevant Marketing
Customer Service
Happy Customer
Thank You!
David Cancel
Twitter: performable
http://www.performable.com
Part 4: FutureM: Future Face of Digital Business by David Cancel
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Part 4: FutureM: Future Face of Digital Business by David Cancel

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Part 4 of FutureM: The Future Face of Digital Business, with guest speaker David Cancel of Performable outlines how to market your organization and define good quality metrics.

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Part 4: FutureM: Future Face of Digital Business by David Cancel

  1. 1. Lifecycle Marketing The Future Face of Digital Business Cambridge, MA, October 2010 David Cancel
  2. 2. The Future of Online Marketing is Now
  3. 3. Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation
  4. 4. Online Marketing Paradigm Shift Outbound Inbound • “Visitors” not People • “Leads” not People • Display & Search Advertising • Content Generation • What’s a Conversion? • SEO Black Magic Hacks • Website • Convert via Brute Force • Get more Pageviews • Acquisition not Conversion • Website + Social Media • Get more Leads 1st Generation 2nd Generation
  5. 5. Online Marketing Paradigm Shift Outbound Inbound Lifecycle • “Visitors” not People • “Leads” not People • People & Customers • Display & Search Advertising • Content Generation • Your Brand is Everywhere • What’s a Conversion? • SEO Black Magic Hacks • The Message is the Product • Website • Convert via Brute Force • Service not Marketing • Get more Pageviews • Acquisition not Conversion • Referrals not Affiliates • Website + Social Media • Conversion not Acquisition • Get more Leads • Get more Customers 1st Generation 2nd Generation 3rd Generation
  6. 6. Marketing 1.0: Outbound Marketing
  7. 7. Marketing 1.0 Outbound Marketing
  8. 8. Marketing 1.0 Outbound Marketing
  9. 9. Marketing 1.0 Outbound Marketing
  10. 10. Marketing 1.0 Outbound Marketing
  11. 11. Marketing 2.0: Inbound Marketing
  12. 12. Marketing 2.0 Inbound Marketing
  13. 13. Marketing 2.0 Inbound Marketing
  14. 14. Marketing 2.0 Inbound Marketing
  15. 15. Marketing 2.0 Inbound Marketing
  16. 16. Marketing 2.0 Inbound Marketing
  17. 17. Marketing 2.0 Inbound Marketing
  18. 18. Marketing 2.0 Inbound Marketing
  19. 19. Marketing 3.0: Lifecycle Marketing
  20. 20. by Kathy Sierra Marketing 3.0 Lifecycle Marketing
  21. 21. Marketing 3.0 Lifecycle Marketing
  22. 22. Passionate Company Marketing 3.0 Lifecycle Marketing
  23. 23. Passionate Customer Marketing 3.0 Lifecycle Marketing
  24. 24. Passionate Service Marketing 3.0 Lifecycle Marketing
  25. 25. by Joshua Porter Outbound Inbound Lifecycle Marketing Marketing Marketing Marketing 3.0 Lifecycle Marketing
  26. 26. Lifecycle Marketing: Get Started
  27. 27. Components of Lifecycle Marketing Customer Analytics Relevant Customer Marketing Service
  28. 28. Customer Analytics
  29. 29. Relevant Marketing
  30. 30. Customer Service
  31. 31. Happy Customer
  32. 32. Thank You! David Cancel Twitter: performable http://www.performable.com

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