Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Conversion Conference: Why Mobile Matters

745 views

Published on

More people are shopping and doing business on mobile devices than ever before. The burgeoning market of smartphones, tablets and phablets combined with increasingly faster network speeds has led to the prediction that mobile devices will surpass desktop devices for browsing, shopping and connecting online by 2015. Last year alone, mobile payments increased by 190% -- a stastistic that will seem tiny when compared to 2013 growth. Are you prepared to satisfy these mobile bound customers? Your answer to this critical question may determine whether your business is going to thrive or dive over the next five years.

Published in: Design
  • Be the first to comment

Conversion Conference: Why Mobile Matters

  1. 1. Why Mobile willEither Make orBreak YourBusinessPresented byrichard banfield@ #convCon
  2. 2. look around
  3. 3. look around
  4. 4. look around
  5. 5. great productlovely biz model awesome ux #convCon
  6. 6. why isseeing thesignal sohard #convCon
  7. 7. focus makes us seem smarter #convCon
  8. 8. we getdeeplyinvested #convCon
  9. 9. we do not seethe wood for the trees
  10. 10. we willhave lesstime todecide #convCon
  11. 11. how do youplan for an unknown future #convCon
  12. 12. The things I’m goingto be working onhave not beeninvented yetrhys banfield, Age 10
  13. 13. we have to look at human biology #convCon
  14. 14. brains?
  15. 15. why do we evenhave brains
  16. 16. to move
  17. 17. lovely, butvery farfromnatural #convCon @freshtilledsoil
  18. 18. applyingthis tothe realworld #convCon
  19. 19. mobile is a state #convCon
  20. 20. mobile isnot atechnology #convCon
  21. 21. mobile isleapfroggingthe pcexperience indevelopingcountries #convCon
  22. 22. #convCon @freshtilledsoil
  23. 23. more people willexperience theweb on theirphones than ontheir pc #convCon
  24. 24. remember that polaroid had the digital patents #convCon @freshtilledsoil
  25. 25. why mobileis nevergoing away #convCon
  26. 26. how do we createwithout techrestrictions #convCon
  27. 27. source: guardian.co.uk
  28. 28. mobile fitsour worldnot the otherway around #convCon
  29. 29. desktop requiresmodificationof behavior #convCon
  30. 30. #convCon @freshtilledsoil
  31. 31. Conversionhappens whenyou createcongruency notjust correlation  #convCon
  32. 32. know your audience behavior #convCon
  33. 33. female37 yrs oldmarried w/kidsurban$55k/annumtech savvyandroidmobile web...
  34. 34. low self esteemanxious about weightneeds directionthoughtfulpassionate about her worklooking for companion!
  35. 35. the rightexperience atthe right time #convCon
  36. 36. not allmobile isequal
  37. 37. humans aremore complexthan devices #convCon
  38. 38. case study:the guardian #convCon
  39. 39. always on butnot on thesame device #convCon
  40. 40. assumption...mon tues wed thurs fri sat sun
  41. 41. but...mon tues wed thurs fri sat sun
  42. 42. mon tues wed thurs fri sat sun
  43. 43. brains
  44. 44. brainsipad app Mobile Web
  45. 45. We are not seeing asubstitutional effect.People reading acrossmultiple devices increasetheir consumption, theyread for more and longer. Tom Betts, FT head of data
  46. 46. the rightcontent in theright way atthe right time #convCon
  47. 47. Who z y x whatWhere
  48. 48. Who why is this happening: z a young woman preparing for her wedding; uses appin gym and website at home; seeks a friend not a drill sergeant y x what Where
  49. 49. finding direction inthe ambiguity #convCon
  50. 50. web ornative orhybrid #convCon
  51. 51. Native appslead theexperiencebattle #convCon
  52. 52. if you need high engagementyou need native #convCon
  53. 53. native rivals tvfor deepengagement #convCon
  54. 54. web mobile winson reach #convCon
  55. 55. what if you needboth reach andengagement #convCon
  56. 56. hybrid can helpwith conversion optimization #convCon
  57. 57. Walmart used ahybrid solutionfor checkout #convCon
  58. 58. responsive isnot just windowdressing #convCon
  59. 59. iphone/ipodconversions +65.71%transactions +112.50%revenue +101.25%androidconversions +407.32%transactions +333.33%revenue +591.42% Source: electric pulp’s redesign of O’neill’s
  60. 60. we are notdone with thebrain
  61. 61. we areemotional firstand logicalsecond #convCon
  62. 62. brains onlymake decisions when filtered through emotions #convCon
  63. 63. what doemotions haveto do withmobile #convCon
  64. 64. we own ourphones and tablets
  65. 65. the office lacksownership #convCon
  66. 66. strong emotional connectionslead to loyalty #convCon
  67. 67. so...will mobile makeor break yourbusiness #convCon
  68. 68. change isinevitable #convCon
  69. 69. mobile is astate #convCon
  70. 70. content needs a time and a place and a reason #convCon
  71. 71. there are noclear techsolutions so beflexible #convCon
  72. 72. why #convCon
  73. 73. Neuroscience isnot just forscientistsmost of it iscommon sense #convCon
  74. 74. mobile continues tointegrate itself to our world #convCon
  75. 75. we had the datarevolutionnow we have anbiologyrevolution #convCon
  76. 76. mobile hasalready changed the world but it has only just begun #convCon
  77. 77. should you bemobile only... #convCon
  78. 78. NO!! #convCon
  79. 79. You should beeverywhere your customer is #convCon
  80. 80. Thanks@ #convCon
  81. 81. Q&A@ #convCon

×