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Marketers Use Giveaways To Drive Web Traffic


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Marketers Use Giveaways To Drive Web Traffic

  1. 1. Marketers Use Giveaways To Drive Web Traffic
  2. 2. In 1999, as many of the dot-coms crashed, a new form ofconsumer marketing was taking hold on the Internet. Web marketers, hungry to drive sales on e-commerce sites, launched affiliate networks that represented leading advertisers such as BMG, Blockbuster, NetFlix, DiscoverCard and hundreds of others in what is known as "affiliate marketing."
  3. 3. As affiliate networks grew, they provided savvy marketers with the opportunity to earn big commissions bygenerating sales for advertisers through the marketing of free gift sites online.
  4. 4. Part of the appeal of this type of marketing lies in its simplicity: It lets anyone with a presence on the Webpromote and sell goods online and get paid a commission by the advertiser for sales generated. This opportunity affords nearly limitless venues for promotion and marketing, access to an instant sales force of thousands and no out-of-pocket media costs for advertisers.
  5. 5. One example is NetFree Direct LLC, which owns andoperates the rewards site Through the site, consumers obtain gifts such as $300 gas cards redeemable at gas stations nationwide, PlayStation and other game consoles, flat-screen TVs, computers, digitalcameras and other popular electronics by opting into thecompanys Web site and completing advertisers surveys, subscriptions and free trial offers.
  6. 6. Since NetFree Directs inception, has delivered thousands of customers to hundreds of well-known brands. connects consumers withmarketers through advertising campaigns including Web, search engine and e-mail programs, plus traditional marketing channels such as print, radio, direct mail and direct-response television marketing.
  7. 7. Advertisers sponsor Net by offering commissions for each sale. The company is essentially hired by advertisers to drive Web traffic to their sites.Rather than paying for advertising to persuade people to log on to clients sites, NetFree provides special onlineoffers and incentives, such as the free gas card and other popular rewards.
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