Are You Smarter  Than a 5 th  Grader? Topic 3 Marketing
Are You Smarter Than a  5 th  Grader? 1,000,000 5th Grade Topic 1 5th Grade Topic 2 4th Grade Topic 3 4th Grade Topic 4 3r...
5th Grade Topic 1 Question  <ul><li>An Australian shoe manufacturer creates a new logo to establish a global brand image. ...
5th Grade Topic 1 Answer  <ul><li>(A) Product </li></ul>Return
5th Grade Topic 2 Question  <ul><li>Frank purchased a dishwasher so that his family could spend more time together. </li><...
5th Grade Topic 2 Answer  <ul><li>(D) Socio cultural </li></ul>Return
4th Grade Topic 3 Question <ul><li>Which of the following aspects of marketing is NOT addressed by consumer law? </li></ul...
4th Grade Topic 3 Answer <ul><li>(B) Positioning </li></ul>Return
4th Grade Topic 4 Question <ul><li>Which of the following consumer choices is influenced by a psychological factor? </li><...
4th Grade Topic 4 Answer <ul><li>(D) Choosing a healthy food from the canteen rather than a deep-fried product, to encoura...
3rd Grade Topic 5 Question <ul><li>Which of the following best describes selling-oriented marketing? </li></ul><ul><li>(A)...
3rd Grade Topic 5 Answer  <ul><li>(A) Using aggressive advertising to persuade customers to purchase products </li></ul>Re...
3rd Grade Topic 6 Question <ul><li>A popular rock band has released a new CD. A large department store has decided to sell...
3rd Grade Topic 6 Answer <ul><li>(D) Loss leader pricing </li></ul>
2nd Grade Topic 7 Question <ul><li>A soft drink company has designed a multicoloured bottle to market its new drink. Which...
2nd Grade Topic 7 Answer <ul><li>(C) Product </li></ul>Return
2nd Grade Topic 8 Question <ul><li>A bank charges a fee to customers of other banks who use its ATM service. What is the p...
2nd Grade Topic 8 Answer <ul><li>(A) Cost-based </li></ul>Return
1st Grade Topic 9 Question <ul><li>Positioning is a part of which business function? </li></ul><ul><li>(A) Accounting </li...
1st Grade Topic 9 Answer <ul><li>(C) Marketing </li></ul>Return
1st Grade Topic 10 Question <ul><li>A business is offering next day delivery of cleaned and scaled fish to restaurants.  <...
1st Grade Topic 10 Answer  <ul><li>(B) Intermediate </li></ul>Return
Million Dollar Question Grade Level Topic 11
1,000,000 Question <ul><li>Beautiful Skin Pty Ltd has decided to market a razor for women. It has calculated total product...
1,000,000 Answer  <ul><li>(C) Cost pricing </li></ul>Return
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Business Studies: Marketing Are You Smarter Than A 5th Grader

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Business Studies: Marketing Are You Smarter Than A 5th Grader

  1. 1. Are You Smarter Than a 5 th Grader? Topic 3 Marketing
  2. 2. Are You Smarter Than a 5 th Grader? 1,000,000 5th Grade Topic 1 5th Grade Topic 2 4th Grade Topic 3 4th Grade Topic 4 3rd Grade Topic 5 3rd Grade Topic 6 2nd Grade Topic 7 2nd Grade Topic 8 1st Grade Topic 9 1st Grade Topic 10 500,000 300,000 175,000 100,000 50,000 25,000 10,000 5,000 2,000 1,000
  3. 3. 5th Grade Topic 1 Question <ul><li>An Australian shoe manufacturer creates a new logo to establish a global brand image. </li></ul><ul><li>Which type of marketing strategy is it addressing? </li></ul><ul><li>(A) Product </li></ul><ul><li>(B) Price </li></ul><ul><li>(C) Promotion </li></ul><ul><li>(D) Place/distribution </li></ul>
  4. 4. 5th Grade Topic 1 Answer <ul><li>(A) Product </li></ul>Return
  5. 5. 5th Grade Topic 2 Question <ul><li>Frank purchased a dishwasher so that his family could spend more time together. </li></ul><ul><li>What factor influencing consumer choice applies to this decision? </li></ul><ul><li>(A) Economic </li></ul><ul><li>(B) Government </li></ul><ul><li>(C) Organisational </li></ul><ul><li>(D) Socio cultural </li></ul>
  6. 6. 5th Grade Topic 2 Answer <ul><li>(D) Socio cultural </li></ul>Return
  7. 7. 4th Grade Topic 3 Question <ul><li>Which of the following aspects of marketing is NOT addressed by consumer law? </li></ul><ul><li>(A) Warranties </li></ul><ul><li>(B) Positioning </li></ul><ul><li>(C) Implied conditions </li></ul><ul><li>(D) Deceptive advertising </li></ul>
  8. 8. 4th Grade Topic 3 Answer <ul><li>(B) Positioning </li></ul>Return
  9. 9. 4th Grade Topic 4 Question <ul><li>Which of the following consumer choices is influenced by a psychological factor? </li></ul><ul><li>(A) Making food choices based on medical advice </li></ul><ul><li>(B) Purchasing a generic brand in preference to a more expensive manufacturer’s brand </li></ul><ul><li>(C) Purchasing take-away food in order to provide more time for family interaction </li></ul><ul><li>(D) Choosing a healthy food from the canteen rather than a deep-fried product, to </li></ul><ul><li>encourage weight loss </li></ul>
  10. 10. 4th Grade Topic 4 Answer <ul><li>(D) Choosing a healthy food from the canteen rather than a deep-fried product, to encourage weight loss </li></ul>Return
  11. 11. 3rd Grade Topic 5 Question <ul><li>Which of the following best describes selling-oriented marketing? </li></ul><ul><li>(A) Using aggressive advertising to persuade customers to purchase products </li></ul><ul><li>(B) Satisfying the current and future preferences of customers to ensure long-term </li></ul><ul><li>success </li></ul><ul><li>(C) Pursuing production efficiencies to deliver quality products at prices that attract </li></ul><ul><li>consumers </li></ul><ul><li>(D) Enhancing the quality of working life to motivate staff to deliver high-quality </li></ul><ul><li>goods and services </li></ul>
  12. 12. 3rd Grade Topic 5 Answer <ul><li>(A) Using aggressive advertising to persuade customers to purchase products </li></ul>Return
  13. 13. 3rd Grade Topic 6 Question <ul><li>A popular rock band has released a new CD. A large department store has decided to sell this CD at below cost price. What strategy is the store using? </li></ul><ul><li>(A) Price points </li></ul><ul><li>(B) Market pricing </li></ul><ul><li>(C) Price skimming </li></ul><ul><li>(D) Loss leader pricing </li></ul>
  14. 14. 3rd Grade Topic 6 Answer <ul><li>(D) Loss leader pricing </li></ul>
  15. 15. 2nd Grade Topic 7 Question <ul><li>A soft drink company has designed a multicoloured bottle to market its new drink. Which marketing strategy is being used by the company? </li></ul><ul><li>(A) Place </li></ul><ul><li>(B) Price </li></ul><ul><li>(C) Product </li></ul><ul><li>(D) Promotion </li></ul>
  16. 16. 2nd Grade Topic 7 Answer <ul><li>(C) Product </li></ul>Return
  17. 17. 2nd Grade Topic 8 Question <ul><li>A bank charges a fee to customers of other banks who use its ATM service. What is the pricing method being used by the bank? </li></ul><ul><li>(A) Cost-based </li></ul><ul><li>(B) Break-even </li></ul><ul><li>(C) Market-based </li></ul><ul><li>(D) Competition-based </li></ul>
  18. 18. 2nd Grade Topic 8 Answer <ul><li>(A) Cost-based </li></ul>Return
  19. 19. 1st Grade Topic 9 Question <ul><li>Positioning is a part of which business function? </li></ul><ul><li>(A) Accounting </li></ul><ul><li>(B) Finance </li></ul><ul><li>(C) Marketing </li></ul><ul><li>(D) Operations </li></ul>
  20. 20. 1st Grade Topic 9 Answer <ul><li>(C) Marketing </li></ul>Return
  21. 21. 1st Grade Topic 10 Question <ul><li>A business is offering next day delivery of cleaned and scaled fish to restaurants. </li></ul><ul><li>What type of market is the business targeting? </li></ul><ul><li>(A) Consumer </li></ul><ul><li>(B) Intermediate </li></ul><ul><li>(C) Resource </li></ul><ul><li>(D) Wholesale </li></ul>
  22. 22. 1st Grade Topic 10 Answer <ul><li>(B) Intermediate </li></ul>Return
  23. 23. Million Dollar Question Grade Level Topic 11
  24. 24. 1,000,000 Question <ul><li>Beautiful Skin Pty Ltd has decided to market a razor for women. It has calculated total production costs for each razor and added a 10% margin to set the final price. </li></ul><ul><li>Which type of pricing is this? </li></ul><ul><li>(A) Break-even pricing </li></ul><ul><li>(B) Competition-based pricing </li></ul><ul><li>(C) Cost pricing </li></ul><ul><li>(D) Market pricing </li></ul>
  25. 25. 1,000,000 Answer <ul><li>(C) Cost pricing </li></ul>Return
  26. 26. Thanks for Playing!

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