Digital Strategist Job Description


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Digital Strategist Job Description

  1. 1. Position Title: Digital StrategistReports To: President & CEOLocation: Exton, PAPosting Date: July 22, 2011Position Summary - New Era Tickets is seeking a proven digital marketingprofessional that will be responsible for recommending and implementing bestpractices for clients of our FanOne Marketing division. Candidate must haveexperience formulating strategic plans and tactical execution of digital initiatives,including: data-driven email marketing, database growth, lead nurturing and leadgeneration activities. Reporting directly to the President, responsibilities willadditionally include B2B marketing and sales support.Company Background - New Era Tickets ( is aticketing and marketing services company providing customized ticketing,database marketing, and access management functionality to sports andentertainment organizations.In addition, we provide our clients with the tools and advice required to marketeffectively to their past and potential ticket buyers through our subsidiary,FanOne Marketing ( FanOne Marketing provides aseries of technology tools and services that teams and arenas use to market theirproducts. Our solution integrates ticketing data, online behavior, and consumerresponse to sales campaigns. These features give an organization greaterinsight into their fan base, and thus allow for deeply segmented and customizedcommunications.Founded in 2003, New Era Tickets has over 55 clients across North Americaincluding the Philadelphia Flyers, Philadelphia 76ers, Wells Fargo Center,Portland Trail Blazers, Portland Rose Quarter, Los Angeles Kings, Borgata Hotel,Casino & Spa and Pocono Raceway. The company empowers organizations tocreate their own ticket brand in their market, establish retail outlets, and alsomanages a large capacity call center.Headquartered in suburban Philadelphia, New Era Tickets is part of theComcast-Spectacor family of companies. Comcast-Spectacor ( is the Philadelphia-based sports and entertainment companywhich owns the Philadelphia Flyers (NHL), the Wells Fargo Center, and fourFlyers Skate Zone community ice skating and hockey rinks. In addition,Comcast-Spectacor is the principal owner of Global Spectrum, the fastestgrowing firm in the public assembly management field; Ovations Food Services,New Era Tickets Page 1 of 4 Marketing Manager
  2. 2. a food and beverage service provider; Front Row Marketing Services, acommercial rights sales company; and Paciolan, the leading provider of venueenablement ticketing and fundraising technology solutions.Key Responsibilities and Essential Functions • B2C Digital Fan Marketing Strategy: Work closely with FanOne Marketing Director of Strategy and Account Manager to provide strategic planning and tactical recommendations to FanOne Marketing Clients. Recommendations will relate to ticket-selling strategies and should address: data acquisition, list segmentation, personalized email creation, deliverability, marketing automation, surveys, subscription management (opt-in and opt-out with options), and campaign reporting. • Strategic Thinking & Meetings: Candidate will be an expert on industry best practices and communicate learnings to the internal team and clients. Candidate will be responsible for driving strategy meetings with new and existing clients with “C level” management participation. • Documentation: Create case studies, presentations and white papers plus conduct webinars to communicate the success of New Era Tickets & FanOne Marketng technology and services in the sports & entertainment industry. Document clear strategic plans including objectives, recommended tactics, budgets and timelines. Publish yearly client best practices booklet. • B2B Marketing Communications: Manage content and flow of websites and all outbound communications, including: enewsletter programs, trade show presence, print mail, and advertising. • Sales Support: Manage database of B2B prospects and support sales in the development of presentations and RFP responses.Other duties and responsibilities include: • Problem-solving and client support: Work with client marketing staffs to ensure that our marketing tools, including e-mail marketing, analytics and online behavior tracking are being effectively leveraged. • Work with the VP of Client Services to identify and communicate product enhancements to client base. • Event Management: drive content, registration and logistics for annual client meeting • Perform other duties as assigned.Qualifications for the Position - We are looking for a solid professional withexperience leveraging digital marketing functions along with a proven trackrecord with marketing automation technologies, lead generation and productmarketing. The ideal candidate will have strong presentation, written and verbalcommunication skills as well as experience working in an independent fashion.New Era Tickets Page 2 of 4 Marketing Manager
  3. 3. Education • Bachelors degree (B. A.) from four-year college or university in Business/Sports Administration, Marketing or CommunicationBusiness Experience • At least five (5) years experience in a marketing support role • Experience with digital marketing tactics • Strategic planning experienceExpected Competencies • Key understanding of data-driven, relevant and personalized digital communications • Experience with database growth, email marketing, deliverability, Personalized URLs, surveys, forms, social media, print mail, marketing automation and campaign reporting • Strong presentation, written and verbal communication skills • Must be able to work with minimal direction • Results oriented with the ability to manage multiple priorities and deadlines • Strong prioritization and organization skills • Strong leadership and consensus building skillsReasoning • Excellent problem-solving skills and ability to multi-task • Strong interpersonal communication skills • Ability to define problems, collect data, establish facts, and draw valid conclusionsTechnology Aptitude • Proficiency with MS-Office products – Word, Excel, PowerPoint, Outlook • Familiarity with CRM products such as ACT,, etc. • Experience with Database marketing/email/marketing automation products such as Eloqua, Neolane, Constant Contact, etc., is a plusCOMPENSATION - The compensation package will include competitive basesalary, medical and dental coverage, a 401-K plan, and access to a FlexibleSpending Account.CONTACT - Send resume and cover letter to Formore information, candidates are encouraged to visit our websites – fanonemarketing.comNew Era Tickets Page 3 of 4 Marketing Manager
  4. 4. Candidates that do not meet the above outlined requirements will not beconsidered.New Era Tickets Page 4 of 4 Marketing Manager