Hyperlocal oct2011


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An introduction to hyperlocal aimed at journalism students at University Campus Oldham and the University of Huddersfield.

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Hyperlocal oct2011

  1. 1. Hyperlocal media<br />October 2011<br />
  2. 2. About me<br />Richard Jones<br />University of Leeds Broadcast Journalism 1999-2002<br />Sky News 2002-2008<br />Freelance until 2009<br />Stay-at-home dad since 2009<br />Founded hyperlocal site Saddleworth News in 2010<br />
  3. 3. In this lecture I will cover<br />What hyperlocal is<br />Why hyperlocal exists<br />Why it’s important that you know about hyperlocal<br />Examples of hyperlocal websites<br />Some pros and cons of hyperlocal<br />What the future might hold for hyperlocal<br />The government’s plans for local TV<br />
  4. 4. What hyperlocal is<br />
  5. 5. What hyperlocal is<br />Nobody can really agree on this. But in general it is...<br />Online<br />About a specific local area or topic<br />Content that is either not covered by the traditional media, or not covered in much depth<br />Largely produced by one individual<br />
  6. 6. Why hyperlocal exists<br />
  7. 7. Why hyperlocal exists<br />DECLINE – sharp circulation falls at local newspapers, increased use of “hubs” in newspapers, radio and TV<br />TECHNOLOGY – it’s easy to set up your own website<br />INFORMATION – you no longer have to be a journalist to have access to information, social media helps information move faster<br />
  8. 8. Why it’s important that you know about hyperlocal<br />
  9. 9. Why it’s important that you know about hyperlocal<br />Cuts in traditional media mean many of the old ways of getting into journalism are disappearing<br />Hyperlocal requires both new and traditional skills, which can give you an advantage over existing journalists and other students<br />Setting up on your own as a freelance or in a small media business IS a career option<br />
  10. 10. Examples of hyperlocal websites<br />
  11. 11. Examples of hyperlocal websites<br />Sites focusing on news from one area<br />
  12. 12. Examples of hyperlocal websites<br />Sites which are based around discussion forums<br />
  13. 13. Examples of hyperlocal websites<br />Sites focusing on a particular topic<br />
  14. 14. Sites for the benefit of local businesses<br />
  15. 15. Examples of hyperlocal websites<br />Sites established by mainstream media companies<br />
  16. 16. Some pros and cons of hyperlocal<br />
  17. 17. Some pros and cons of hyperlocal<br />The Pros<br /><ul><li>Independent sources of local news and information
  18. 18. Highlight things that wouldn’t normally be considered ‘news’ by established media
  19. 19. Can help scrutinise those in power
  20. 20. Can offer more context and depth on issues
  21. 21. Immediate and personal relationship between publisher and public</li></li></ul><li>Some pros and cons of hyperlocal<br />The Cons<br /><ul><li>Who’s paying for all this?
  22. 22. Not comprehensive
  23. 23. Uneven quality
  24. 24. Difficult for one person to have a wide enough range of skills
  25. 25. It can be hard work, so many sites fail</li></li></ul><li>What the future might hold for hyperlocal<br />
  26. 26. What the future might hold for hyperlocal<br />More mainstream media experiments<br />A handful of independent sites thrive financially, but many keep going on community goodwill. A lot continue to fail.<br />Different models emerge. Not just advertiser- funded, but sites that are co-operatives or linked with universities.<br />Technology moves on but the appetite for local content remains<br />
  27. 27. The government’s plans for local TV<br />
  28. 28. The government’s plans for local TV<br />The quick guide!<br /><ul><li>Traditional regional news is expensive
  29. 29. Government wants to set up new local TV services broadcasting on Freeview
  30. 30. The first are scheduled to begin in 2013
  31. 31. IPTV technology offers opportunities for hyperlocal TV in the medium-term
  32. 32. Lots of industry scepticism, but Culture Secretary Jeremy Hunt is very keen</li></li></ul><li>Further reading<br />Directory of hyperlocalsites (find your local one!) http://openlylocal.com/hyperlocal_sites<br />Talk About Local (helps communities establish sites) http://talkaboutlocal.org.uk/<br />My journalism blog has lots of links to online journalism resources https://richardjonesjournalist.wordpress.com<br />
  33. 33. Get in touch<br />Richard Jones<br />Email: richardwilliamsjones@gmail.com<br />Website: www.richardjonesjournalist.wordpress.com<br />Twitter: @rlwjones<br />
  34. 34. That’s it. Thanks for listening.<br />