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The Future Enterprise


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Modern businesses need to restructure and reorganize themselves in order to be able to respond effectively and timely to the changes in the environment they operate in.

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The Future Enterprise

  1. 1. ® The Future Enterprise Traditional vs. Modern Structure Models
  2. 2. ® THE TRADITIONAL STRUCTURE Top-down; limited communication; no knowledge exchange; customer at the bottom 03.09.2015 Copyright © SCS-Lüttgen 2015 2
  3. 3. HQ Layer 1 Customer Copyright © SCS-Lüttgen 2015 Layer 2 Layer 3
  4. 4. ® THE FUTURE ENTERPRISE STRUCTURE Decentralized but well-integrated; autonomous; flow of information, knowledge, and ideas to deliver costumer value 03.09.2015 Copyright © SCS-Lüttgen 2015 4
  5. 5. Company HQ Department 1 Department 4 Department 2 Department 3 Customer Value Customer Value CustomerValue CustomerValue Copyright © SCS-Lüttgen 2015
  6. 6. ® The Future Enterprise Business Model Copyright © SCS-Lüttgen 2015 Key Partners An extensive partner network A trust-based relationship with vendors, manufacturers, knowledge and information sharing partners. Key Activities Forward thinking and innovation Through the use of customer feedback, R&D, and idea generation techniques. Value Proposition Superior customer value Deliver ultimate customer value by focusing the entire organization towards this goal. Products and services are designed to fulfill the consumer needs and wants. Convenience, utility, and functionality are the key to achieving this. Customer value thinking Focus on benefits not attributes. Perception vary per customer and customer value is dynamic. Customer Relationships Constant contact Through social media and other tools Virtual co-creation Customer input in NPD Customer Segments Broad segmentation Broad segments relevant to the firm. However, no customer generalization. Key Resources Customer data and brand image Collected and promoted through social media and other channels and used to deliver value. Channels Social media usage In addition to the traditional channels, the future enterprise uses actively social media and other web services to reach its customers. Cost Structure Reduced costs Through the implementation of optimized processes and the use of beneficial new age business methods such as cloud computing and social media. Revenue Streams Customer value The delivery of superior customer value leads to an advantage over the competition, capturing of greater market share and ultimately an increase of revenue streams.
  7. 7. ® 03.09.2015 Copyright © SCS-Lüttgen 2015 All Rights Reserved. 7