WITB Mobilization

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Women In The Black conference presentation 2013

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WITB Mobilization

  1. 1. MobilizationThe New Digital Economy
  2. 2. The Mobile Experience
  3. 3. The Mobile ExperienceUser Focused● Most website were designed to use a mouse andkeyboard● The navigation experience on mobile should match thedesktop● Your website should load just as fast when accessedfrom mobile device● Search engines rank websites based on userexperience● The mobile experience should be menu driven● Google focus on UX vs Technical
  4. 4. Mobile is Local
  5. 5. Mobile is LocalWhy you need a mobile friendly site● 73% of consumers access websites on their mobiledevice● 20% of companies have a mobile optimized site● 95% of smartphone users have searched for local info● 61% called a business after performing a local search● 90% acted within 24 hours after local searching
  6. 6. Mobile is Local
  7. 7. Mobile is LocalPeople have changed the way the look for localbusinesses
  8. 8. Local VisibilityGoogles 7-pack (Prime Real Estate)
  9. 9. Local VisibilityName, Address, Phone# (NAP)● Consistency in listings● Bulk submission in GetListed.org● Changes must be updated● Can take 3 - 4 months to list● NAP on website homepage● NAP on social media pages
  10. 10. Local Visibility
  11. 11. Local Visibility
  12. 12. Local Visibility
  13. 13. Local VisibilityTop Local Apps● Categories● Store Hours● Keywords● Photos
  14. 14. Local VisibilityNAP in Social Networks● Pages
  15. 15. Local Visibility
  16. 16. Local Visibility
  17. 17. Local VisibilityReviews● Reviews increase rankings● Onsite reviews boost rankings● Promote reviews onsite and on website● Revenue increases 5% - 9% per Star rating● At least 5 reviews
  18. 18. Local VisibilityLinks● Sponsor Local Events● Host Events● Support Charities● Fundraisers● Create Scholarship● Partnerships
  19. 19. Local Visibility
  20. 20. Social MediaContent Marketing Ideas● How to videos● Infographics● Step by step instruction● Interview Influencers● Top 10 list
  21. 21. Social MediaSocial Media● Feeds Your Website● Digital Word-of-Mouth● Quality vs Quantity● Hootsuite Tool
  22. 22. ConversionAnalytics● Mobile vs Destop● Measure Key Performance Indicators● A/B Test● Optimize Conversions
  23. 23. ConversionKeyword Research● Impacts Most Marketing Channels● Mobile vs Desktop● Products & Services● Primary vs Secondary
  24. 24. ResultsSEO vs SEM(Pay Per Click)● Long Term vs Short term● Investment vs Paid● Patience● Search Engines vs Other Marketing
  25. 25. ContactContact info• ronlthom3@gmail.com• http://www.linkedin.com/in/ronaldlthomas• @ronniethomas (Twitter)• http://www.facebook.com/RonaldLThomas• +Ronald Thomas (Google+)• 484 714-5950 (Cell Phone)

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