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IDENTITY + DEFINITION + STRUCTURE Semantic Web and Content Strategy

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IDENTITY + DEFINITION + STRUCTURE

Some non-standard ways to express semantics
‣ MicroFormats – uses XHTML & HTML markup to embed meaning in a webpage
‣ hCard for contact information
‣ hCalendar for events
<span class="vevent">
<span class="summary">This presentation was given</span>
on <span class="dtstart">2010-04-16</span>
at the Content Strategy Forum
in <span class="location">Paris, France</span>.
</span>


‣ Machine Tags – definition added to simple user tagging (“folksonomy”)
‣ flora:tree=coniferous
‣ upcoming:event=81334


24 © 2010 Razorfish. All rights reserved. Confidential and proprietary.

Published in: Technology, Design
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