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hutcheon how

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hutcheon how

  1. 1. A Theory of Adaptation by Linda Hutcheon
  2. 2. Important Questions: <ul><li>How does adaptation keep the audience’s interest? </li></ul><ul><li>How do audiences differ for different media forms? </li></ul><ul><li>How do audiences respond differently to different modes of engagement? </li></ul><ul><li>How do “knowing” and “unknowing” audiences differ? </li></ul>
  3. 4. Artist: Kansas “Carry On Wayward Son” Stan’s Dad Stan and Kyle Audience: Stan’s Dad Stan, Kyle, etc. Friends Perception: Visual Aural/Visual Kinetic Mode: Telling Showing Interacting Interaction: Written song Performance Playing video game “ Real guitars are for old people.” - Cartman
  4. 5. How does adaptation keep the audience’s interest? <ul><li>Adaptation’s formulaic appeal </li></ul><ul><li>The comfort of the familiar </li></ul><ul><li>The ritual of repetition </li></ul><ul><li>Fan fiction </li></ul>
  5. 6. How do audiences differ for different media forms? <ul><li>Demographic </li></ul><ul><li>Marketing strategy </li></ul><ul><li>Bankability </li></ul><ul><li>Cult following carry over </li></ul>
  6. 7. Norma Jean Baker <ul><li>Pin-up Model </li></ul><ul><li>Sex: Male </li></ul><ul><li>Age: 16-35 </li></ul><ul><li>Marital Status: Single </li></ul><ul><li>Occupation: Military </li></ul>
  7. 8. Marilyn Monroe <ul><li>Hollywood Movie Star </li></ul><ul><li>Sex: M/F </li></ul><ul><li>Age: 16-55 </li></ul><ul><li>Marital Status: S/M </li></ul><ul><li>Economic Status: Middle Class </li></ul>
  8. 9. Andy Warhol’s Muse <ul><li>Pop art subject </li></ul><ul><li>Sex: M/F </li></ul><ul><li>Age: 21-75 </li></ul><ul><li>Marital Status: S/M </li></ul><ul><li>Economic Status: Middle-Upper </li></ul>
  9. 10. Merchandise Maven <ul><li>Image licensed for mass consumption </li></ul><ul><li>Sex: Female </li></ul><ul><li>Age: 13-35 </li></ul><ul><li>Marital Status: Single </li></ul><ul><li>Occupation: Student/Working Class </li></ul>
  10. 11. How do audiences respond differently to different modes of engagement? <ul><li>Mass response vs. Individual response </li></ul><ul><li>Thinking vs. Percieving </li></ul><ul><li>Time and space </li></ul><ul><li>Degrees of immersion </li></ul>
  11. 12. 5 Pages in the Book (p. 55-59) Radio Broadcast Clip Television Show Clip Movie Clip
  12. 15. How do “knowing” and “unknowing” audiences differ? <ul><li>Audience awareness of adaptation </li></ul><ul><li>Audience expectations and demands </li></ul><ul><li>Genre and media “literacy” </li></ul><ul><li>Adaptation’s ability to colonize audience consciousness </li></ul>
  13. 16. Music video for “Hurt” <ul><li>“ Hurt” was originally released on Nine Inch Nail’s The Downward Spiral Album . </li></ul><ul><li>In 2002, Johnny Cash covered “Hurt.” The video for Cash’s version of the song won best video at the Grammys and the Country Music Awards. It would be Cash’s final hit before his death on September 12 th , 2003. </li></ul><ul><li>An unauthorized parody of “Hurt” appeared on YouTube in March of 2007 featuring the artist “Sad Kermit.” </li></ul>

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