Real Living Buyer Presentation - landscape


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Real Living Buyer Presentation - landscape

  1. 1. Helping You Find <br />The Perfect Home<br />
  2. 2. Nancy Ferguson<br />My Mission<br />To help you find the best house that fits your needs in the time frame important to you.<br />Credentials<br /><ul><li>Full time Real Estate Agent</li></ul>• Realtor® 8 years<br />• Premier Service® Professional<br />• 97% Customer Satisfaction Rating<br /><ul><li> Graduate Realtors Institute</li></ul>Nancy FergusonGRI, ABR<br />
  3. 3. My Company – Real Living<br />2002Launches as the 7th largest real estate brokerage in America.<br />2006Named the Most Productive Agents In The Nation – REALTOR® MAGAZINE<br />2008Named The Most Promising New Brand – the Swanepoel TRENDS Report.<br />2009Merges with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service.<br />
  4. 4. Network of Agents from Coast to Coast <br />If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction.<br />Premier Service®<br />Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM and Expert FacilitatorSM.<br />Consider me your connection to a rewarding real estate experience.<br />
  5. 5. Premier Service® Delivers Satisfaction.<br />Premier Service Promise<br /><ul><li>Listen to your needs. I will deliver a service experience based on your needs and desires.
  6. 6. Establish clear expectations. I will explain the roles I play and how we will work together.
  7. 7. Commit to a plan. I will design a plan to deliver on those expectations.
  8. 8. Perform the service. I will deliver on my commitment.
  9. 9. Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.</li></li></ul><li>Our National Satisfaction Rating for 2009<br />Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating for 2009. Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves.<br />All above, 2009 GMAC Real Estate survey results. Throughout 2010 GMAC Real Estate brokerages will be rebranding to Real Living.<br />
  10. 10. The Premier Service® Survey<br />Your Opinion is Important! <br />At the end of your transaction you will be asked to complete a survey from an independent research company. <br />Survey Purpose <br /><ul><li> Enables me to document and track my performance
  11. 11. Ensures a continued record of superior service that no other company can match.</li></li></ul><li>My Roles in Providing Premier Service®<br />Your<br />Trusted<br />As your Trusted Advisor, I will listen to your goals, recommend the right resources to help you reach them and share with you my experience and expertise.<br />AdvisorSM<br />Your<br />Skilled<br />As your Skilled Negotiator, I will help you explore all options, respect your confidentiality and steadfastly represent your interests.<br />NegotiatorSM<br />Your<br />As your Expert Facilitator, I will handle all the details and work to ensure that the sale I put together, stays together.<br />Expert<br />FacilitatorSM<br />
  12. 12. My Customer Satisfaction Rating<br />97% Customer Satisfaction Rating for January 2007 to Present.<br />Nancy knew we were apprehensive about selling our home. But she explained everything and was always available to answer questions. Her knowledge of negotiating made the process go smoothly. She was invaluable!<br />Bill and Sue Bradley<br />We had shopped around for a Realtor because our last experience was not pleasant. But when Nancy explained how she and her company worked with sellers – and that she was willing to put her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The sale went great and we would not hesitate to recommend Nancy!<br />Jeff and Mary Horwith<br />
  13. 13. Meet My Team<br />Anytime. Anywhere. Everyday. Everywhere. <br />At Your Service <br />Name – Office Manager <br />Name – LPA<br />Name – Marketing / Showing Coordinator <br />Name – Mortgage Consultant<br />
  14. 14. I Am Available to You in Many Ways! <br />Office Phone:<br />Cell Phone:<br />Email:<br />Facebook:<br />Twitter:<br />LinkedIn:<br />My Web Site:<br />MyRealLiving 2.0<br />My policy on returning calls is as follows: <br />
  15. 15. The Real Deal<br />Getting Ready to Buy a Home<br />Your Housing Needs & Wants<br />Your Buying Power<br />Your Loan Options<br />Government Tax Credits<br />Foreclosure Opportunities<br />Investing Opportunities<br />
  16. 16. What Kind of Home are You Looking for? <br />Complete a Housing Needs Analysis<br /><ul><li>Location
  17. 17. Lot Size
  18. 18. Price Range
  19. 19. Style/Architecture
  20. 20. Age of Home
  21. 21. Number of Bedrooms
  22. 22. Number of Baths
  23. 23. Special Features
  24. 24. Considerations for Children or Pets </li></li></ul><li>How Much Home Can You Afford? <br />Your Credit Score<br /><ul><li> Determines type and terms of mortgage
  25. 25. Get FREE report at</li></ul>Pre-Approval<br /><ul><li> Gives you negotiation power
  26. 26. Requires a completed application to the lender
  27. 27. Clears you for a loan of a determined amount</li></li></ul><li>Which Loan Program is Right for You? <br />Conventional Loans<br />20% down payment minimum <br />15-30-40 year, fixed rate versions <br />ARMS – adjustable rate mortgages <br />JUMBO loans<br />Government Program Loans<br />FHA – usually lower down payment/may provide rehab money<br />VA and USDA programs – for veterans and rural residents<br />Sub-Prime Loans <br />For individuals with damaged credit<br />I can help you find a lender to meet your needs.<br />
  28. 28. Local, Regional and Federal Home Buying Programs<br />There are many home buying assistance programs available.<br />I can help you qualify.<br />
  29. 29. Is a Foreclosed Property an Option? <br /><ul><li> Largest database in nation
  30. 30. Can help navigate through extra requirements</li></ul>Understanding Pitfalls<br /><ul><li> Foreclosures, Bank-owned properties (REOs) and Short Sales can be great deals
  31. 31. Prior liens, bank negotiation, poor property condition </li></ul>I can help you with foreclosures.<br />
  32. 32. Are You Looking for an Income Property? <br />Current Advantages = Positive Cash Flow <br /><ul><li>Mortgage rates at historic lows
  33. 33. Prices have declined across the nation
  34. 34. Distressed properties offer real bargains
  35. 35. The rental market is growing</li></ul>Many factors come into play in creating and maintaining a positive cash flow from your investment. <br />I can help you find a solid investment property.<br />
  36. 36. The Real Deal – Finding Your Home<br />Property Search <br />I will provide information so you can view as many properties as possible.<br />Property Visits<br />I will show you the properties that meet your criteria. <br />Property Evaluation/Disclosure<br />I will give you my expert opinion and disclose any defects known to me so you can make an informed decision. <br />
  37. 37. The Way People Buy Homes is Changing. <br /><ul><li>90% of buyers start online
  38. 38. 24/7 access
  39. 39. Best sites have photos, videos, info on taxes, features, neighborhoods</li></li></ul><li>MyRealLiving 2.0<br /><ul><li>Best online tool in the business
  40. 40. More than 100,000 active users
  41. 41. Easy to use features
  42. 42. Save favorite listings
  43. 43. Save home searches
  44. 44. Receive e-mail alerts when similar homes go on the market
  45. 45. Schedule open house visits
  46. 46. Share favorite listings with friends</li></ul>Create an account, or I can do it for you.<br />
  47. 47. Online Open House Information<br /><ul><li>All information on one Web site page
  48. 48. View Open House dates/times
  49. 49. Link to home information, photos, address mapping
  50. 50. Can schedule a private showing online</li></li></ul><li><br />Real Living Web sites attract nearly 1.15 million page views each month!<br />Local Office Web Site<br />My Web Site <br /><br />
  51. 51. What is the Value? How to Make an Offer?<br />Comparative Market Analysis Report<br /><ul><li>Nearby homes listed for sale
  52. 52. Recently sold or recently listed but no longer available for sale
  53. 53. Helps determine right price to offer</li></li></ul><li>Buying a Home is a Complex Process<br />I’m with you every step of the way. <br />
  54. 54. Preparing the Offer – the Purchase Agreement<br />Purchase Agreement <br />Terms and conditions of the sale <br />Instructions for the mortgage lender and title company<br />Skilled Negotiator®<br />Protecting your interests <br />Getting the best deal <br />Satisfying your requirements<br />What stays in the home as part of the sale<br />Move-in date<br />Professional Home Inspection <br />Before sale is final <br />Identifies flaws/defects <br />Allows for remediation/settlement before purchase<br />Warranty – One Year Coverage for Large Repairs<br />
  55. 55. Closing on Your New Home<br />Securing a Clear Title of Ownership<br />Buying Title Insurance – Protecting Your Home from Future Claims <br />• Forged deeds or other documents<br />• Claims by previously undisclosed heirs<br />• Inaccurate descriptions of property and boundaries<br />• Mistakes in public records<br />• Fraudulent acts<br />Becoming the Home Owner<br />Title will transfer from the seller to you <br />Moving In<br />Possession date ≠ closing date. Negotiated in purchase agreement.<br />
  56. 56. Equal Housing Opportunity<br />Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell.<br />Federal Law – Right of Every Buyer.<br />
  57. 57. Homes on the Market<br />Insert your market data here.<br />
  58. 58. Let’s Get to Work!<br />My Mission<br />To help you find the best house that fits your needs in the time frame important to you. <br />I’m ready to put Premier Service® to work for you!<br />Mary MyersGRI, ABR<br />