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Media evaluation


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Jonny holmes media evaluation

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Media evaluation

  1. 1. Media Evaluation Thriller Film Opening Unforgotten Soul Jonathan Holmes 12Grr Candidate number 9079
  2. 2. Quick Blurb <ul><li>One girl, two personalities. One a living breathing student who enjoys life, the other her dead sister who will protect Jodie from anything. What happens when her dead sister awakes from inside her and kills anything and anyone that comes into contact with Jodie. She knows that she has to stop her sister but how do you stop a dead girl? </li></ul>
  3. 3. In what ways does my media product use, develop or challenge forms and conventions of real media products? <ul><li>I feel that my media product uses a lot of conventions of a thriller film with the sub genre of a horror film which makes the film more effective. The conventions that I think make the opening effective are as follows: </li></ul><ul><li>The bloody make up which shows that someone has been hurt or killed which is a common theme for both horror and thriller films. </li></ul><ul><li>The victim character which is usually female and is fairly weak and timid. </li></ul><ul><li>The attacking character or villain who kills some of the characters. </li></ul><ul><li>The death scene of a character which we have included into the opening to show what genre the opening is or at least to hint at it. </li></ul><ul><li>A normal set up or a normal day which then turns into a horror scene and pure terror for one or more characters. </li></ul><ul><li>The attacker having something wrong with them, possibly a disability (mentally or physically) for instance ours has a split personality with one being the attacker and the other almost like a victim. </li></ul><ul><li>Jumpy music which raises tension and makes the audience aware that something is about to happen. </li></ul>
  4. 4. In what ways does my media product use, develop or challenge forms and conventions of real media products? <ul><li>These factors make the opening more noticeable for the genre that it is suppost to be representing. These are all common norms/conventions of thriller films which I think we have used effectively to create the kind of emotion and tension that we want people to feel when they watch the opening. We would obviously show more as we got further on into the film however we can only produce two minutes of the opening yet we still tried to fit in as many conventions as we possibly could. </li></ul><ul><li>Thrillers have influenced us to make the choices for the opening that we have produced. They helped us chose the conventions and effective techniques which we used for the thriller genre of films. I had to research thriller films so that the opening film was more effective and fitted the conventions of the genre, we also looked at horror films as this was the other sub genre of film. </li></ul><ul><li>We also produced a title sequence which jumps at the audience from the screen in red text with a black background, this hints at the genre of the film and hints that there are going to be some jumpy bits as the titles are jumping out of the screen at the audience, we would of loved this sequence to be in 3D so that they really did jump out of the screen. </li></ul>
  5. 5. In what ways does my media product use, develop or challenge forms and conventions of real media products? <ul><li>However we have also challenged some norms of thriller/horror films so that our production would be unique and thus it would attract more people as the film has different features to other openings. We did things such as have our villain as female because most of the time they are male so we thought it would give the film a twist and attract more of an audience. </li></ul><ul><li>We were able to conduct the filming in a college toilet as we are currently learning in the exact same location. This was useful as we could film in free study periods so that we could make sure that we had enough footage. A toilet or a bathroom scene is a typical horror/thriller convention as they have been used in a lot of films since the horror film Psycho was released which also produced the convention of the thriller sound when the villain was about to stab/kill a character. </li></ul><ul><li>This keeps the convention and hopefully makes it more frightening as the main audience we are targeting is teenagers and the college toilets will hopefully be familiar to them and thus more scary. </li></ul>
  6. 6. In what ways does my media product use, develop or challenge forms and conventions of real media products? <ul><li>The equipment we used also plays a part in the conventions of horror and thriller genre type films. These include: </li></ul><ul><li>Make up as I pointed out before </li></ul><ul><li>Lighting which was dark enough to set a horror/thriller feeling to the film but with enough light to see the characters. </li></ul><ul><li>The camera which is needed in order to shoot the film otherwise there wouldn’t be any. </li></ul><ul><li>Female actresses as the appear to be the most common gender used in horror films and usually survive. </li></ul><ul><li>These develop the forms of real media films as they are all used in a horror or thriller sense which makes the film more believable. </li></ul>
  7. 7. In what ways does my media product use, develop or challenge forms and conventions of real media products? <ul><li>Research: </li></ul><ul><li>We wouldn’t of been able to produce the media product without some feed back and information on what type of thrillers people liked. We conducted a verbal questionnaire which asked what type of thrillers people liked and why among other questions. With the results we received we made a written questionnaire that compared two horror thrillers against each other as the most liked thriller was of a horror genre. We then showed them the openings of two thriller/horror films which were Saw 4 and Final Destination 2 which showed a bloody death opening for Saw and a everyday opening with creepy music for Final Destination 2 but no death or blood. It turned out that they preferred the death scene better yet still liked the creep music so we produced a death in our opening, relating to Saw 4. We then got a better response off of the audience that we showed as they liked that we got straight to the point and showed what the film was about. The research therefore made the opening more enjoyable for the audience and conformed to the convention of a thriller film, Saw 4. </li></ul>
  8. 8. In what ways does my media product use, develop or challenge forms and conventions of real media products? <ul><li>We also looked at various thriller/horror openings so that we could look at the conventions and use them in our production. Some of the films that we watched included: </li></ul><ul><li>Saw </li></ul><ul><li>Final Destination </li></ul><ul><li>No country for old men </li></ul><ul><li>Vacancy </li></ul><ul><li>The Strangers </li></ul><ul><li>Jenifer's Body </li></ul><ul><li>We looked at the conventions of each film and tried to get them into our film opening so that it was more effective. As I mentioned before we used Saw to get straight to the death scene yet used the idea of Final Destination to have creepy music before the fight/death scene takes place, making the scene even scarier. We used the idea of/from Jenifer's body to have the main character as female and to be the actual villain which I think worked rather well and was very effective. </li></ul>
  9. 9. In what ways does my media product use, develop or challenge forms and conventions of real media products? <ul><li>Makeup: </li></ul><ul><li>I have learnt that make up can make a difference to the whole feeling and aspect of a scene. The bloody make up that is on the characters face when she dies really shows that she is dead and looks realistic increasing the horror genre of the scene instead of just having the female actress there with nothing on her. I also feel that the blood on the floor, sink etc add to the scene and make it more believable that the character is getting hurt/killed. </li></ul>
  10. 10. In what ways does my media product use, develop or challenge forms and conventions of real media products? <ul><li>I feel that the best clip I produced was when the character Chantelle slammed her hand against the toilet door, spraying blood along it. Although we officially only wanted the characters hand to hold against the door I found this scene other effective so we decided to keep the clip in. I like this clip because I feel that it fits in with the conventions of a horror genre film, with blood spraying yet it also has a thriller feeling with the thud of the hand when everything goes quiet, hopefully making the audience jump. So I believe that this scene achieved both of these things. </li></ul><ul><li>However it was such a quick movement that I feel it could possibly of been more of a louder thud or more blood spraying but apart from that I feel that it was one of the better clips. That said it was done accidentally so we had to alter the filming otherwise in some scenes the blood would be there and in others it wouldn’t of been when it was suppost to be. </li></ul>
  11. 11. How does your media product represent particular social groups? <ul><li>The opening represents certain social groups which range from teenagers to adults, males to females, people would like gory films and people who like action packed scenes. All of these are hopefully shown in the opening which targets different social groups, making the audience larger. This will then in turn, if we produced the film, make more profit out of it. </li></ul><ul><li>It represents and targets teenagers (our main target audience) in the following ways: </li></ul><ul><li>The ages of the main characters in the opening are both teenagers which connect to the audience. </li></ul><ul><li>Being filmed around college which is a teenagers place of work. </li></ul><ul><li>A teenage atmosphere due to the teenage characters, as I mentioned before. With their language and use of words. </li></ul><ul><li>Teachers which will connect with teenagers as they all have them. </li></ul><ul><li>The fighting scene which is common in schools between female students although it doesn’t get as violent. </li></ul>
  12. 12. How does your media product represent particular social groups? <ul><li>It represents and targets adults with the following criteria: </li></ul><ul><li>Later on in the film there will be adult characters which may represent and connect with the audience. </li></ul><ul><li>The mother scene at the start will hopefully connect with parents. </li></ul><ul><li>The teachers which will be shown around the college. </li></ul><ul><li>It represents female students by having them in the toilet doing their make up which is stereotypical with female characters in films and real life. We also used stereotypical names of chav type characters which include Jodie and Chantelle among others although they didn’t wear chav clothes in the opening as they would later on in the film wear them. </li></ul><ul><li>It will attract people who like gory scenes by the murder of one of the female characters who gets killed in the toilets and the amount of blood around the area. It will also hopefully attract the action packed audience by the fight scene as the female tries to get away before she gets killed. </li></ul>
  13. 13. What kind of media convention might distribute your media product and why? <ul><li>As a group we came up with an idea of Lionsgate producing and distributing our film because they produce a lot of horror films and thriller films which work well with the genre that we have selected. We also liked the films that they have created and the films that Lionsgate had produced are well known and earned a very big profit which would then give us a profit. The films that they are well known for creating include: </li></ul><ul><li>The horror Cube series. </li></ul><ul><li>The horror/thriller Saw series. </li></ul><ul><li>Various marvel films including Hulk, Doctor strange and upcoming film Kick ass. </li></ul><ul><li>The horror Hostel series. </li></ul>
  14. 14. What kind of media convention might distribute your media product and why? <ul><li>All these reasons made us choose Lionsgate over other companies. They have a few series films which suggest that they must continue making good films or they wouldn’t produce extra films for the same storyline line, continuing it on. For example the Saw franchise had been global and they have so far produced six films with apparently another one in production in 3D. If they can produce that many films then they must be good production/disturbing company thus we want them as a distributor as they are a very well known company already and thus would hopefully make the film more well known. </li></ul><ul><li>We would hopefully like Saw want to produce not just DVDs but expand the franchise with a other products tied into it. We would like to produce clothes with various labels on which will promote and distribute the movie as well as make a profit. We would release these a few days before the film comes out so that the film can be advertised before hand yet we would continue to sell them afterwards. We would also use other techniques such as video games so people can interact with the movie, CDs with music from the film, mugs etc. </li></ul><ul><li>With the release of new technology the film could be shown in other ways such as in 3D or on the internet where people could download the movie by paying a certain amount, possibly for only one viewing that way they cant continue watching it for free, they have to pay each time thus the company wont get out of pocket. </li></ul>
  15. 15. Who would be the audience of your product and how did you attract/address your audience? <ul><li>I pointed out various audience types earlier but the main audience would be between the ages of 18 and upwards yet mostly aimed at teenagers because they will most likely watch the film or be allowed to view the film by parents even if the certificate is 18. However we also want to attract a large audience so we tried to attract different groups in different ways thus attracting most social groups. </li></ul><ul><li>Traditionally teenagers are the most common social group that will watch horrors and they are usually male. </li></ul><ul><li>We attracted teenagers by setting the film in the same location as the targeted age group or at least one that they could connect with as it is similar to school, which everyone goes through. We also used similar aged characters which some people could familiarize themselves and compare themselves against. </li></ul>
  16. 16. Who would be the audience of your product and how did you attract/address your audience? <ul><li>Although you characters at the start of the film are all female the film is also aimed at males yet you wouldn’t see them until the next scene which would be the female girl in the head masters office, covered in blood. They would then talk until her mother turned up with a couple of policeman behind her, thus we are involving various gender characters along with various different age characters. </li></ul><ul><li>We had a couple of screenings where we showed the film opening to an audience and then gave them a questionnaire to fill in for feedback. The results of this were fairly positive and gave the opening a good review although we tried to tighten up a couple of scenes such as the death scene near the end of the opening. </li></ul><ul><li>As I noted before we attract the social groups by representing them in the film thus if they see or relate to certain people/actors in the opening them will most likely continue watching and will be more attracted to the film. </li></ul>
  17. 17. What have you learnt about technologies from the process of constructing this method? <ul><li>I feel that I have learnt a fair bit in the process of making the opening as we had to look at a lot of different aspects in order to produce an authentic looking media production which was a horror/thriller film opening. The main thing that I have learnt about technology is editing which I think can change a complete scene from being a comical one to a horror one. </li></ul><ul><li>Editing: </li></ul><ul><li>I think that I have learnt that quick cuts instead of flashy edits will make the film seem more believable and look a lot better. We used a lot of cuts and dissolves as they were quick actions to use for the light scene and showed you different angles easily with the combination of camera shots. </li></ul><ul><li>We also used black and white for the beginning of scene showing that it is the future and we would add various things from time to time. For example we would show a scene then go to the mother who would say her feelings or ideas and introduce the next scene. E.g. “She said that her and Chantelle had a fight in the toilets” which then goes into the toilet scene where the girls have a fight and Chantelle ends up dead. </li></ul>
  18. 18. What have you learnt about technologies from the process of constructing this method? <ul><li>Technical problems: </li></ul><ul><li>We came across a few technical problems with final cut express which wouldn’t let us upload the clips for the opening to begin with. However we managed to get on eventually yet this did cost us valuable editing time. </li></ul><ul><li>We also couldn’t log on to the apple macs which were the only computers with the software on it meaning that we had to get a technician to help us which resulted in us finally being able to log in. </li></ul><ul><li>We had a problem with the initial task, where we filmed someone borrowing a textbook as we couldn’t find the finished clip on the computer, we instead and to use the separate clips and edit the footage yet again. I feel that because of this the editing maybe similar to the thriller film opening and you wont be able to notice a difference as we are doing it after the opening was produced, so we may not see our group skills grow. </li></ul>
  19. 19. What have you learnt about technologies from the process of constructing this method? <ul><li>All in all I feel that the editing went well and that the thriller/horror opening worked with the conventions of the selected genre of film that we had selected. If I did the same thing again I would careful with actors that I choose and have maybe another location added into the opening, although I think that it is still effective without another location. </li></ul><ul><li>I feel that we achieved all the criteria that was set and that the thriller/horror opening looked effective and powerful. The use of blood showed that the genre of the film was a horror and made the audience realize that something terrible was about or was happening. All of these things plus others, I feel, make the opening more effective. </li></ul>
  20. 20. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <ul><li>As I pointed out before I feel that I have learnt a lot since the production of the preliminary task which was completed a while ago. Although unfortunately we had to re edit as the computer didn’t save the file so I cant be sure of what editing skills have improved in contrast to that however I know that I have earned a greater understanding and this has in turned helped me to produce the final thriller/horror opening. </li></ul><ul><li>I feel that my editing skills have increased along with my knowledge of new media and the increased knowledge of research as it really does make a difference to how well a film will produce and you cant just stereotype or generalize what people will like you have to actually go out and do it. </li></ul><ul><li>The biggest improvement from the first task was that the opening is much smoother, runs into one full scene and doesn’t jump at all thus it looks and represents a finished product that could be released in the market today. </li></ul>