The Holy Triad

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The Holy Triad

  1. 1. The Holy Triad | Facebook | Twitter
  2. 2. First, Some Numbers
  3. 3. First, Some Numbers More than 70% of U.S. 4 year old have used a computer
  4. 4. First, Some Numbers It took 4 years to the internet to reach 50m (radio took 38, TV took 13) (Facebook 2 years) ^4
  5. 5. First, Some Numbers Number of internet devices in 2008: 1 billion (1,000 in 1984) 1,000 dots
  6. 6. First, Some Numbers 60% of Americans use social media Total = 182,435,834 Americans Of that 60% another 59% interact with businesses on their sites. Total = 107,637,142 Americans
  7. 7. First, Some Numbers 93% of social media users feel a business should have a presence in social media because they are better served with direct contact. Total = 169,665,325 Americans
  8. 8. First, Some Number More people use Social Media than email as of March 2009
  9. 9. First, Some Numbers Facebook has over 200,000,000 active members and 1.6 billion visits
  10. 10. First, Some Numbers Twitter has 32 million unique monthly visits
  11. 11. Questions We Will Answer • Why use The Holy Triad? • What are their demographics? • What are some examples of success? • What is the purpose for each network? • What are the social norms for the network(s)? • How do I use the application options? • How do I automate and tie all profiles together?
  12. 12. Why Use The Holy Triad? – Reputation Management – Customer Service – Public Relations – Customer Acquisition – Create Brand Communities – Thought Leadership – Networking (warm calling)
  13. 13. • Personality: White Collar Resume • Purpose: Gobbledygook bio and networking with business professionals • How to act: Polite, complementary, inquisitive, professional, helpful • Time Spent: Once a week
  14. 14. Best Practices Post meeting networking and messages
  15. 15. Best Practices Status update infrequently (once or twice a week)
  16. 16. Best Practices Surf (RSS) questions to see if you can help others and become a thought leader in the network
  17. 17. Best Practices Explore your connection’s connections.
  18. 18. Best Practices Email contact recruitment (CSV File)
  19. 19. Demographics Nearly 60% of users have incomes of $93,000 or more. Executives with an average income of $104,000 make up 28% of the 2,000 random users polled for the study. Another 30% are self-identified “consultants” with an average income of $93,000. Those with incomes between $200- $350k were seven times more likely to have at least 150 connections than lower income users.
  20. 20. Must Use Applications • Wordpress/Typepad • Slideshare • Questions • Polls • Amazon Reading List • Ping.fm
  21. 21. • Personality: Laid back, fun and friendly • Purpose: Reconnecting, meeting new people, mobilizing common interests/events, games, causes, sharing photos & video • How to act: Polite, “cheeky”, funny, informal, helpful, involved, be yourself • Time Spent: 3-4 days a week (it’s addictive)
  22. 22. Best Practices Build a profile for you and a page for your business/practice
  23. 23. Best Practices Status update moderate frequency (once a day or every other day)
  24. 24. Best Practices Comment, “like,” or write to friends about things they post.
  25. 25. Best Practices Content is king. Upload photos, events and videos then let others explore.
  26. 26. Best Practices Don’t over use applications and for god sakes, don’t invite your friends to participate unless you truly think they will like it.
  27. 27. Best Practices Email contact scan for friends
  28. 28. Best Practices Automate other networks (Digg, Delicious, Flickr, Last.fm, Picasa, RSS, but keep Twitter separate)
  29. 29. Best Practices Profile photo should be of you, page image should be of your company/practice
  30. 30. Demographics Insidefacebook: 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.
  31. 31. Must Use Applications • Social RSS • Causes • HotPrints • WeRead • Groups • Ping.fm
  32. 32. Case Studies The O Foundation (cancer prevention): - 4,720,329 supporters - $90,216 donated
  33. 33. Case Studies Threadless: - 55k fans Monday new shirt announcements Thursday hourly video give away
  34. 34. Case Studies • Dell: - Social Media for Small Business (33k fans) - Fan Page 28k fans - 7 other pages
  35. 35. • Personality: Laid back, fun, professional, constant and friendly, polite • Purpose: Gathering followers, meeting new people, mobilizing common interests/events, sharing photos & news/stuff, spreading the word • How to act: Polite, “cheeky”, funny, informal, helpful, involved, be yourself, be random, • Time Spent: You could spend all day everyday on Twitter. There is so much information being shared that one could go crazy trying to keep up. Try to limit to your free time during the day (Scanning works best) Think of Twitter as the newspaper delivery boy for your personal Interests
  36. 36. Best Practices Build a custom background using a relevant image to you personally
  37. 37. Best Practices Use a real picture of yourself
  38. 38. Best Practices No auto DM messages
  39. 39. Best Practices “ReTweet” (RT) stories you like and keep source in message.
  40. 40. Best Practices Leave messages short with a tiny URL to main story for viral intent Services: http://bit.ly/ http://tinyurl.com/ http://hootsuite.com
  41. 41. Best Practices Follow people with a large following
  42. 42. Best Practices Do not use numbers or underscores for your profile if possible
  43. 43. Best Practices •Fill out your bio with keywords •Pick a real location in your bio •Always include a hyperlink in bio
  44. 44. Best Practices Email contact scan for friends
  45. 45. Best Practices 22 tweets per day
  46. 46. Demographics Twitter currently has 32 million monthly users
  47. 47. Must Use Applications • HootSuite • Tweetdeck • MrTweet.net • HubSpot Grader • Twitpic • PollDaddy • Bit.ly • Ping.fm
  48. 48. Case Studies Comcast – Comcast Cares (customer service)
  49. 49. Case Studies Dell – internal/external and outlet selling (accessibility)
  50. 50. Automation • Ping.fm: Status management extraordinaire • RSS (twitterfeed, hootsuite) – Blog – Bookmarks – Flickr – Google News (careful) • Facebook
  51. 51. Questions?

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