Repurposing Content & Newsletter Releases

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Blogging can be an arduous task for an organization that is not used to putting best practices to paper (screen). It does not have to be. The easiest way to get started is to take already used marketing methods and tweak them to social media.

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Repurposing Content & Newsletter Releases

  1. 1. Repurposing Content & Newsletter Releases<br />
  2. 2. Repurposing Content & Newsletter Releases<br />Why?<br />Top of mind awareness<br />Constant marketing message<br />Creates more, smaller bits of information which is easier to consume as a reader<br />More current and relevant content<br />Encourages conversation <br />
  3. 3. Newsletter Before Repurposing<br />Newsletter<br /><ul><li> 12 Stories with No Call to Action
  4. 4. Invitation to tell a story without a story follow-up
  5. 5. Needs Badges of Twitter and Facebook
  6. 6. Needs a summary of the ISPP
  7. 7. Stories need to be sent separately
  8. 8. Summaries need to be shorter
  9. 9. No HTML images if possible</li></li></ul><li>Repurposing Newsletter Articles After<br />Blog Post<br />Compelling Title<br />Quick Summary<br />Shareable Content & Embeddable on Other Pages<br />Shareable Links<br />
  10. 10. Repurposing Newsletter Articles After<br />Newsletter/Postings<br />Targeted Title<br />&gt; Top 10 Marketing Tips of VARsHave you checked out the Marketing How-To docs available on the Market & Sell section of the website? Check out the latest blog post about marketing made easy for VARs.<br />Keywords<br />Target Summary<br />Become an Intel® Software Partner Program member today, and together we can deliver powerful solutions that help customers do more. It is easy to do. Just start with the enrollment and create a project using the links above.<br />Call to Action Summary<br />Hyperlink<br />Join Our LinkedIn Group<br />Fan Our Facebook Page<br />Follow Us On Twitter<br />Pass it on! Tell a colleague about the Intel® Software Partner Program. To unsubscribe from this newsletter, please click here to manage your subscription. Unsubscribing from this communication will cancel your subscription to the Intel® Software Partner Program Newsletter only. To unsubscribe from other Intel communications, please reply to those directly. Intel Corporation Unsubscribe/Privacy, 2111 NE 25th Avenue, Hillsboro, OR 97124. Copyright © 2009 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the United States and other countries.<br />Page Follower Hyperlinks<br />Disclaimer<br />
  11. 11. Repurposing Content & Newsletter Releases<br />Pure Email Newsletter vs. Blogging + Social Media<br />Pure Email Newsletter<br />Email Newsletter (12+ articles)<br />Content Collaboration (once per month)<br />Member Email List<br />Audience Reached = email list <br />Viralability = forwarding an email<br />SEO = 0<br />
  12. 12. Repurposing Content & Newsletter Releases<br />Pure Email Newsletter vs. Blogging/Newsletter + Social Media<br />Newsletter Staggered Distribution + Social Media<br />Member Email List<br />12x<br />Twitter<br />Brand Followers<br />Newsletter Topics Collaboration and Monthly Summary<br />Member Email List<br />12x<br />Newsletter topics<br />(12 per month)<br />Facebook<br />Brand Fans<br />12x<br />12x<br />12x<br />LinkedIn Group<br />Group members<br />RSS Subscribers<br />Potential Audience Reach = 35 million+<br />Viralability = over 110 Applications for sharing<br />SEO = Good: Diversified, Keyword Rich, Moderate Frequency<br />
  13. 13. Repurposing Content & Newsletter Releases<br />Pure Email Newsletter vs. Blogging + Social Media<br />Newsletter Staggered Distribution + Blogging + Social Media<br />Member Email List<br />30x<br />Twitter<br />Brand Followers<br />Blog Posts Collaboration and Monthly Summary<br />Member Email List<br />30x<br />Blog Posts <br />(15-30 per month)<br />Facebook<br />Brand Fans<br />30x<br />30x<br />30x<br />LinkedIn Group <br />Group Members<br />RSS Subscribers<br />Potential Audience Reach = 35 million+<br />Viralability = over 110 Applications for sharing<br />SEO = Great: Frequency, Relevant, Relatable <br />
  14. 14. Repurposing Content & Newsletter Releases<br />Summary<br />Reverse Engineer Blog Posts as Newsletters (aka, summarize old blog posts as a newsletter once per month, not newsletter then blog posts)<br />Posts vs. Newsletters – Post create traffic and conversation, Newsletters create spam.<br />Constant contact = increase top of mind awareness<br />Engaged users = program advocates<br />

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