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How To Make An Online Marketing Dashboard

A very simple way to make an invaluable Dashboard for online marketing

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How To Make An Online Marketing Dashboard

  1. 1. How To Make An Online Marketing Dashboard The art of knowing everything about anything
  2. 2. First: Terms • RSS (really simple syndication): This is the language used to transfer information. Otherwise known as XML • Atom: A pair of related standards. – basically the same as RSS • RSS Reader: A program that reads the XML language
  3. 3. Where to Find RSS Use a Firefox/Safari/Internet Explorer Browser Click here to get RSS URL If you cannot find it there, look for symbol in the footer of the page. The will be lit up if a feed is detected (chrome, sorry no RSS detection right now)
  4. 4. What A RSS Looks Like Copy this URL Firefox
  5. 5. What A RSS Looks Like Copy this URL The URL is the actual code that an RSS reader needs to pull in information, so when you find content you would like to come to you, copy the URL
  6. 6. Places to find good RSS Feeds News: Trade Magazines: Twitter Search, Linkedin: Google News Business Week Twitter Search topics Yahoo News Inc. Magazine Vanity Search Technorati News Industry Magazines Industry Search Google Blog Search Topical Blogs Product Search (next slide a how to on Yahoo Finance Geography Search searching by keywords) Bloomberg Linkedin RSS Local newspapers Answers by topic Video Blogs Connection activity Podcasts
  7. 7. How to Advanced Search Google News Example, but they are all the same Pretty self explanatory, but here are a few tips: 1. Be targeted, but not too niche. Being too niche will not yield enough results 2. “without the words” is important 3. Experiment with the results until you get the desired outcome
  8. 8. How to Advanced Search Click here and copy the RSS URL
  9. 9. Typical RSS Places in Trade Publications Here
  10. 10. Advanced Search on Twitter Features to Notice
  11. 11. Linkedin RSS Feeds Personal Feed Question Feeds
  12. 12. Building Your Dashboard Box Style Dashboards File Style Dashboards • Netvibes • Newsgator • Pageflakes • Google Reader • Protopage • Bloglines • MyYahoo • Feedbucket • iGoogle • Excitemix • MyMSN • MyAOL Personally, I prefer using an AJAX Based Box Dashboard, but whatever you are comfortable with; use
  13. 13. Building Your Dashboard Box Style (in Netvibes) Cut and paste your RSS feeds here, then click “add”
  14. 14. Building Your Dashboard Box Style (in Netvibes) Pick your style and arrange the content how you see fit
  15. 15. Building Your Dashboard File Style (in Google Reader) Cut and paste your RSS feeds here, then click “add”

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  • cgast

    Apr. 17, 2010

A very simple way to make an invaluable Dashboard for online marketing

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