How To Make An Online
     Marketing Dashboard
The art of knowing everything about anything
First: Terms
• RSS (really simple syndication): This is the
  language used to transfer information.
  Otherwise known as ...
Where to Find RSS
Use a Firefox/Safari/Internet Explorer Browser
                                    Click here to get RSS...
What A RSS Looks Like
                   Copy this URL
        Firefox
What A RSS Looks Like
                                       Copy this URL




The URL is the actual code that an RSS read...
Places to find good RSS Feeds
News:                     Trade Magazines:     Twitter Search, Linkedin:
Google News        ...
How to Advanced Search
                        Google News Example, but they are all the same
Pretty self explanatory, but...
How to Advanced Search




Click here and copy the RSS URL
Typical RSS Places in Trade Publications




                    Here
Advanced Search
   on Twitter

    Features to Notice
Linkedin RSS Feeds




Personal Feed   Question Feeds
Building Your Dashboard
    Box Style Dashboards                          File Style Dashboards
    • Netvibes            ...
Building Your Dashboard
               Box Style (in Netvibes)

Cut and paste your RSS feeds here, then click “add”
Building Your Dashboard
                  Box Style (in Netvibes)



Pick your style and arrange the content how you see f...
Building Your Dashboard
              File Style (in Google Reader)
Cut and paste your RSS feeds here, then click “add”
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How To Make An Online Marketing Dashboard

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A very simple way to make an invaluable Dashboard for online marketing

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How To Make An Online Marketing Dashboard

  1. 1. How To Make An Online Marketing Dashboard The art of knowing everything about anything
  2. 2. First: Terms • RSS (really simple syndication): This is the language used to transfer information. Otherwise known as XML • Atom: A pair of related standards. – basically the same as RSS • RSS Reader: A program that reads the XML language
  3. 3. Where to Find RSS Use a Firefox/Safari/Internet Explorer Browser Click here to get RSS URL If you cannot find it there, look for symbol in the footer of the page. The will be lit up if a feed is detected (chrome, sorry no RSS detection right now)
  4. 4. What A RSS Looks Like Copy this URL Firefox
  5. 5. What A RSS Looks Like Copy this URL The URL is the actual code that an RSS reader needs to pull in information, so when you find content you would like to come to you, copy the URL
  6. 6. Places to find good RSS Feeds News: Trade Magazines: Twitter Search, Linkedin: Google News Business Week Twitter Search topics Yahoo News Inc. Magazine Vanity Search Technorati News Industry Magazines Industry Search Google Blog Search Topical Blogs Product Search (next slide a how to on Yahoo Finance Geography Search searching by keywords) Bloomberg Linkedin RSS Local newspapers Answers by topic Video Blogs Connection activity Podcasts
  7. 7. How to Advanced Search Google News Example, but they are all the same Pretty self explanatory, but here are a few tips: 1. Be targeted, but not too niche. Being too niche will not yield enough results 2. “without the words” is important 3. Experiment with the results until you get the desired outcome
  8. 8. How to Advanced Search Click here and copy the RSS URL
  9. 9. Typical RSS Places in Trade Publications Here
  10. 10. Advanced Search on Twitter Features to Notice
  11. 11. Linkedin RSS Feeds Personal Feed Question Feeds
  12. 12. Building Your Dashboard Box Style Dashboards File Style Dashboards • Netvibes • Newsgator • Pageflakes • Google Reader • Protopage • Bloglines • MyYahoo • Feedbucket • iGoogle • Excitemix • MyMSN • MyAOL Personally, I prefer using an AJAX Based Box Dashboard, but whatever you are comfortable with; use
  13. 13. Building Your Dashboard Box Style (in Netvibes) Cut and paste your RSS feeds here, then click “add”
  14. 14. Building Your Dashboard Box Style (in Netvibes) Pick your style and arrange the content how you see fit
  15. 15. Building Your Dashboard File Style (in Google Reader) Cut and paste your RSS feeds here, then click “add”

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