Excellent, Good, Poor - Analysis of Social Media - Oil and Gas Industry

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Bonfire Social Media analyzes 3 companies within particular industry and their use social media for communication.

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Excellent, Good, Poor - Analysis of Social Media - Oil and Gas Industry

  1. 1. Bonfire Analysis – Excellent| Good | Poor<br />While B2B social media marketing is still a new concept, there are examples of companies creating effective campaigns. We analyze companies that are dedicating resources toward building engaged online communities. Our analysis is based upon how effectively the company uses social media to meet their overall marketing objectives and positively influence brand sentiment.<br />We have found the following companies using Facebook Pages as part of their HR, Marketing or PR efforts:<br />BP – Excellent<br />Chevron – Good<br />ConocoPhillips – Poor<br />
  2. 2. Bonfire Analysis – Facebook Pages<br />BP – Excellent<br />“Likers”: 39,536<br />Primary Uses: <br />Education – Updated Spill<br />Customization: 3 tabs<br />Conflict Moderation: Extensive<br />Other Social Networks:<br />YouTube<br />Flickr<br />Community Page: Yes<br />http://www.facebook.com/BPAmerica<br />http://www.facebook.com/pages/BP/106073486089812?ref=search<br />Company Updating<br />
  3. 3. Bonfire Analysis – Facebook Pages<br />
  4. 4. Bonfire Analysis – Facebook Pages<br />
  5. 5. Bonfire Analysis – Facebook Pages<br />Chevron – Good <br />“Likers”: 15,758<br />Primary Uses: <br />Public Relations<br />Education<br />Customization: None<br />Conflict Moderation: Little to None<br />Other Social Networks:<br />Twitter: http://twitter.com/chevron<br />YouTube: http://youtube.com/chevron<br />Community Page: Yes<br />http://www.facebook.com/pages/Chevron-Corporation/109237572435202<br />http://www.facebook.com/Chevron<br />Relevant and interesting updates<br />No customization<br />
  6. 6. Bonfire Analysis – Facebook Pages<br />ConocoPhillips – Poor<br />“Likers”: 3,357<br />Primary Uses: <br />Forum for employees<br />Little to no contribution<br />Customization: None<br />Conflict Moderation: Some<br />Other Social Networks:<br />Twitter<br />YouTube<br />Community Page: Yes<br />http://www.facebook.com/pages/Houston-TX/ConocoPhillips/173793155340?ref=search#!/pages/Houston-TX/ConocoPhillips/173793155340?v=wall&ref=search&__a=9&ajaxpipe=1<br />http://www.facebook.com/pages/ConocoPhillips/152956634719597?ref=search<br />Conflict Resolution<br />No customization<br />No Sub - Pages<br />

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