Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Best scene in town @ PICNIC '10

1,124 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Best scene in town @ PICNIC '10

  1. 1. Best Scene in Town @ PICNIC ‘10
  2. 2. Timing • Current situation: Mobile is the new mass medium - 3g/4g networks, critical mass smartphones, strong development platforms, distribution & payments systems (Appstores) • A critical next step: easy creative software to design and publish interactive mobile content.
  3. 3. Mobile Storytelling platform • Next step: from POI’s to Storytelling • Ease-of-use: no programming skills needed • Complete: fully featured set of tools • Open: everyone can create a ‘scene’ • Extensible: adding features should be easy • Innovative services: location-based content management, rule-based logic & realtime mobile communication. • Technology company: working together with partners to offer high innovation in mobile city experiences.
  4. 4. Create your scene
  5. 5. Create a scene • Online visual editor - no programming! • Select a genre & configure - Guides, Tours, Games • Drag & drop photos, videos, sounds, notes, tasks & rewards onto places • We support: • story telling • point-to-point navigation • guided tours • multiple choice & open questions • treasure hunts • personal photo & note upload • role-playing • time limits • trading • scores • teams • messaging
  6. 6. Share your scene
  7. 7. Share a scene • Publish to all: anyone can play your scene • Publish to some: set up events for groups • Design your custom scene page • Embed the scene widget on your blog or social network • Share players’ activities in real-time and anytime later (activity = gps-trace + uploaded media + scores) • Share the reviews
  8. 8. Play your scene
  9. 9. Play a scene • Discover scenes located around you • Navigate to places to activate them • Activate locations: view photos, play videos and sounds, read notes, perform tasks • Interact with other players • Check your progress live • Upload photos and comments anywhere, they are automatically linked to your location.
  10. 10. Roadmap • Android release • QR codes: (Indoor) positioning • Social Media integration • Place Dialogue, accumulated results & statistics • Use of alternative (historic) maps • Clients & Partnerships
  11. 11. What is BSiT? • Exploration of the rules & requirements of the design of mobile interation in the Augmented City • An ongoing series of Design Challenges • For creatives / new professionals from all disciplines • Create new concepts & prototypes in teams using 7scenes hands-on • Guided by creative sessions • Judging criteria: • immersion audience, use of narrative, social- & gameplay, synergy virtual / physical space, media usage, 7scenes implementation
  12. 12. About PICNIC • Largest Crossmedia / Creative Industries festival in Europe • Combining conference with hands-on labs, workshops and intimate specials (debates) in a festival atmosphere. • PICNIC 10 theme: Redesign the World! • http://www.picnicnetwork.org
  13. 13. About BSiT @ PICNIC • Create the ultimate mobile experience for the PICNIC crowd. • Expo of all concepts @ PICNIC • Winning concept is produced @ PICNIC! • NYC students are brought to PICNIC • International teams A’dam & NYC HvA, UvA, Rietveld, W.d.Kooning, Parsons • Supported by Amsterdam Innovation Motor • http://www.bestsceneintown.com
  14. 14. Schedule • 7 Sept - Creative Session I - 15:00 - 18:00 CET • 10 Sept - Creative Session II - 15:00 - 18:00 CET • 16 Sept - Submission Deadline - 23:59 CET • 17 Sept - Announcing Winning Concept • 20, 21 & 22 Sept - Winning team finalizes concept • 23 Sept - Promoting Winning concept @ PICNIC • 24 Sept - Exposition of all concepts presenting & piloting Winning concept @ PICNIC!
  15. 15. Rules & Things to consider • Area: at least PICNIC festival area • Target group: PICNIC visitor • Make it Social, Entertaining, about Locations and really use the PICNIC crowd, • Create your own media & narrative • Thinks out-of-the-box & multi-channel: You can use additional props & objects! • But also make it producable of course • Communicate well: it’s a team effort, use social media/ networks • Document your process! • Output: Blog page & 7scenes scene • Don’t break the law!
  16. 16. Some examples Open platform
  17. 17. Culturepark ‘Westergasfabriek’ Exploring the cultural area of the Westergasfabriek with your mobile
  18. 18. The Island 400 year anniversary collaboration Waag Society & John Adams Institute
  19. 19. The Mystery of the Colonel’s Ghost Discover the secret behind Adelaide’s first urban designer
  20. 20. Spy My City Connecting Bilbao & Magdeburg while mapping city locations
  21. 21. Today’s goal
  22. 22. 7scenes 101
  23. 23. Developing your Concept
  24. 24. Scope Some basic choices • What is your target group? • Thinking of a specific event? • Whatʼs the experience you intend to offer? • What date & time does it all take place? • How many participants are involved? • Using a specific geographical region? • How long does it all take in total?
  25. 25. Social Behavior Triggering a specific behavior? • Familiar Stranger Individual who is recognized from regular activities, but with whom one does not interact • Small world phenomenon Six Degrees of separation • Obedience to authority Obey an authority figure who instructs to perform acts that conflict with personal conscience • Breaching experiment Peoples' reactions to violations of commonly accepted social rules or norms
  26. 26. Demographics Which characteristics are important? • Age • Gender • Education • Ethnicity • Religion • Language • Ownership of ... • Income • Sexual orientation • Consumption of ... • Occupation • Migration
  27. 27. Cultural phenomena There are more sides to each story. • Marriage • Travelling • Communication / Meeting people • Religion • Art • Music • Traditions • Rituals • Clothing / Fashion • Etiquette / Manners • Working life • Leisure activities • Possessions • Sports
  28. 28. Storyline How does your story unfold? • Chronological Story needs to be experienced in a specific strict order • Layered Story can have different levels of interaction for different users • Interactive Storyline takes form based on user interaction • Character perspective Experience a story through someone elseʼs eyes • Micro narratives Storyline is cut up into small stories that can be understood individually
  29. 29. Themes You can look for ... • Kindness / Affection / Love • Hospitality • Laziness • Uniqueness & Similarities • Speed / Motion / Travel • Loneliness • Confusion & Surprises • Connections • Privacy • Transformation • (De)Construction • Lust, gluttony, greed, sloth, wrath, envy, pride in the city.
  30. 30. Interaction What are the participants doing? • Sharing • Messaging • Leaving & Marking • Tracking • Annotating (with media) • Collaborating • Searching & Finding • Trading • Confronting / Meeting • Mapping • Logging • Misleading • Buying / Selling • Adding opinions
  31. 31. Interaction What are the participants doing? • What happens at the different locations? How do they relate to each other? • What happens in the virtual and physical world? • Do participants interact in realtime? • Do they play in teams or individually? • Is everyone mobile or are participants supported by online players? • How do participants use media?
  32. 32. Game mechanics What game rules could you apply? • Turn based interaction • Scoring action points • Auction or bidding / Trade • Territory control • Capture (the flag) or eliminate (pieces) • Catch-up • Role playing • Puzzle solving • Different levels • Team competition • Race against time • Remote operator driving human avatar • Collect objects from environment • Dark Players, actors & props
  33. 33. Game mechanics What happens when these classic games become location-based? • Monopoly • Twister • Poker • Stratego • Cluedo • Risk • Trivial pusuit • Chess • Checkers • Go • Donkey Kong • Mario Bros. • Pong • Space Invaders
  34. 34. Victory conditions How do you win? • Goals This is the most general sort of victory condition, which can be broad enough to encompass any method of winning, but here refers to game-specific goals that are usually not duplicated in other games. An example is the checkmate of a king in chess. • Loss Avoidance Some games feature a losing condition, such as being checkmated (chess), running out of cards first (War), running out of hitpoints (Quake), or being tagged (tag). In such a game, the winner is the only remaining player to have successfully avoided loss. • Piece elimination Some games with capture mechanics are won by the player who removes all, or a given number of, the opponents' playing pieces. • Puzzle guessing Some games end when a player guesses (or solves by logic) the answer to a puzzle or riddle posed by the game. The player who guesses successfully wins.
  35. 35. Victory conditions How do you win? • Races Many simple games (and some complex ones) are effectively races. The first player to advance one or more tokens to or beyond a certain point on the board wins. • Structure building The goal of a structure building game is to acquire and assemble a set of game resources into either a defined winning structure, or into a structure that is somehow better than those of other players. In some games, the acquisition is of primary importance (e.g. concentration), while in others the resources are readily available and the interactions between them form more or less useful structures (e.g. poker). • Territory control A winner may be decided by which player controls the most "territory" on the playing surface, or a specific piece of territory. This is common in wargames, but is also used in more abstract games such as go. • Victory points A player's progress is often measured by an abstract quantity of victory points, which accumulate as the game develops.
  36. 36. The process
  37. 37. May the best team win!

×