So we’ve gone through how it works for the prospective renter, I would like to take a moment to go through how the site works for the owners and managers. For owner’s and managers, apartmentgrade offers you a way to fight back against slanderous anonymous reviews. It gives owner’s a a It is a quite simple, two step process.
Step 1: we survey your residents. For Free. Or, if you already have a resident survey done by satisfacts or CEL & Associates, all you have to do is let them know you want to be a part of ApartmentGrade, and you do not have to complete an additional survey. After the survey is done, we share with you the scores and any qualifying property is placed on ApartmentGrade.
The second step is simply deciding where you want your traffic sent. For a nominal fee, we will send it directly to your web site. Or, if you would prefer and you work with an ILS, we will send the traffic directly to your brochure page on the ILS web site. 3 rd step go use this too you have in your marketing tool box
As I touched on briefly before, we are pleased to be partnered with Satisfacts and CEL & Associates; giving you the opportunity to utilize the survey you already do in a new way.
Some of the current owner’s and managers who have properties live on ApartmentGrade.
And finally, a little bit about the metrics we use to track our success. We have seen a strong correlation between adding properties and driving traffic. Because we derive the bulk of our traffic organically, I think this makes sense. So the key metric we are pushing is simply property growth. To date we have 307 rated properties online, we have about three times that number in our short term pipeline. In the last six months we have been very pleased with how property growth has started quickly accelerating, as more and more owners hear about what we are doing we feel the excitement building that there is finally a fair and objective rating site for apartments. Thank you very much for your time, I think we might have few minutes for questions.
Featuring only those apartments that make the grade™
ApartmentGrade.com - Introduction <ul><li>Presenter: Lucas Haldeman, Founder </li></ul><ul><li>Background: Apartment Owner and Former Homestore.com Executive </li></ul><ul><ul><li>18 th Employee of AllApartments, founded by Mike Mueller and John Helm </li></ul></ul><ul><li>Company Location: Coralville, Iowa </li></ul><ul><li># of Employees: 4 </li></ul><ul><li>Years in Business: 14 Months </li></ul>
ApartmentGrade.com <ul><li>First web site dedicated only to providing prospective renters with a credible, objective, and accurate ratings of an apartment community based solely on the apartment community's current resident’s feedback . </li></ul><ul><li>Simple solution benefiting: </li></ul><ul><ul><li>Prospective Residents </li></ul></ul><ul><ul><li>and </li></ul></ul><ul><ul><li>Apartment Owners </li></ul></ul>
CAN YOU BELIEVE IT! <ul><li>1 in 4 renters spends more than 50% of their total income on housing according to a recent study just released by the Joint Center of Housing Studies at Harvard University. http:// bit.ly/gkcYMJ </li></ul>
IMPLICATION <ul><li>For the renter, choosing an apartment is the MOST IMPORTANT economic decision they will make EVERY year. </li></ul>
<ul><li>BUT THE WEB IS A FUNNY PLACE </li></ul>
<ul><li>YOU CAN GET ROBUST, DETAILED, </li></ul><ul><li>NON-BIASED </li></ul><ul><li>REVIEWS AND RANKINGS OF THESE: </li></ul>
BUT NOT FOR AN APARTMENT COMMUNITY WHERE A RESIDENT CAN EASILY SPEND 50% OF THEIR YEARLY INCOME !
Owner Supplied Copy <ul><li>In The Heart of Buckhead </li></ul><ul><li>Surrounded by 30 acres of elegantly landscaped rolling terrain, The Paces Apartment Homes defines living well in the heart of Buckhead. Discover gardens of oaks, azaleas, dogwoods and laurels as well as the world class amenities that only a community the calibre of The Paces can provide. Adjacent to the Atlanta History Center and the Swan House & Gardens, you will enjoy the convenience of having the finest restaurants, shopping and entertainment Atlanta has to offer, minutes from your front door. The Paces generously provides its residents with welcomed services usually only found in private homes and more. Private, elegant, spacious and complimenting the best in Buckhead. Welcome to The Paces </li></ul>
Anonymous “Review” Sites <ul><li>Training ground for slumlords </li></ul><ul><li>From: -Anonymous- </li></ul><ul><li>O.K. now, I hope someone who gives a s--- will read this and do something. These apartment people in the office are so rude and swful that they are scary. If I was their boss they would not be working here or anywhere. They are like the apartment mafia, and people are afraid to say what is going on for fear of retribution. The women are low class, the head woman is a pit bull in disguise and does not have any manners. when i moved in it was really different and good but now it is terrible and I cannot move because of my job. I just want it to get better and for those woemn to be put in a dog fighting ring where they can really have fun. Michaaaellllll V ick miss out on these dogs. </li></ul>
The Renter’s Paradox <ul><li>“ Who Should I Believe?” </li></ul>
Step 1: We Survey Your Residents <ul><li>We email your current residents a short (seven question) survey </li></ul><ul><ul><li>If you are currently a Satisfacts or CEL & Associates customer, there is no need to do an additional survey </li></ul></ul><ul><ul><li>Based on the survey results, ApartmentGrade will assign an overall rating (1 to 5 stars) to each property </li></ul></ul><ul><ul><li>Any property scoring 3.5 stars or better, will be included an ApartmentGrade </li></ul></ul>
Step 2: Receive Leads <ul><li>An ApartmentGrade user “clicks” on a listing then are taken to: </li></ul><ul><li>An ILS. ApartmentGrade is paid a cost per click transfer fee from a partner ILS </li></ul><ul><li>The community website. ApartmentGrade is paid an annual fee </li></ul>Participating ILS Property Web Site
Key Partner Relationships <ul><li>If you work with these companies, you can participate without doing another survey </li></ul>
Or ApartmentGrade.com does the resident survey
Properties and Traffic <ul><li>307 of the top apartments currently online </li></ul><ul><li>Traffic and property growth accelerating </li></ul>
Where are we going? <ul><li>At least 5 rated properties in all 366 major metro areas or 1,830 rated communities by the end of next year. </li></ul><ul><ul><li>We will do this by: </li></ul></ul><ul><ul><ul><li>Expanding into paid search and business development </li></ul></ul></ul><ul><ul><ul><li>Adding high level sales staff </li></ul></ul></ul><ul><ul><ul><li>Continuing to enhance consumer search by adding new products and tools </li></ul></ul></ul>