Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Presentation: CampusBid

76 views

Published on

  • Be the first to comment

  • Be the first to like this

Presentation: CampusBid

  1. 1. CampusBidAuction with people you know, for things you needApril 18th, 2013
  2. 2. Trust and Reliability✤ Main competitors: eBay and Craigslist✤ Afraid of being scammed?✤ Differentiation Strategy: Localized, better connected network✤ George Washington University Students
  3. 3. Management & Capital Needs✤ Robin Lee, President and Michael Robinson, Web Developer✤ Initial Investment $5K✤ Site Creation/Test models until June 2013✤ Launch: July 2013✤ Revenues: 10% of all user sales✤ Breakeven point: end of Q3 2013✤ Profits for Q3 2013: $2k
  4. 4. Target Market✤ Target Industry: Online Shoppers✤ Target Market: Consumer-to-Consumer Auction Site Users ✤ In a study about 70% of students using C2C e-commerce used online auctions✤ Target Consumer: George Washington Undergrad and Grad Students ✤ Largest group of internet users is between the ages 18 and 29✤ Network of 25,000 Students
  5. 5. Marketing✤ Online advertisements✤ Flyers✤ School newspapers✤ WORD OF MOUTH: Being the topic of college, in a good way
  6. 6. Marketing✤ Online advertisements✤ Flyers✤ School newspapers✤ WORD OF MOUTH: Being the topic of college, in a good way

×