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  1. 1. Twitter By Alex Robertson, Nick Zuzelo, and Rachel Leaderach
  2. 2. Who has a Twitter? <ul><li>How often do you use it? </li></ul>
  3. 3. About Twitter <ul><ul><li>Result of a 1 day brainstorm </li></ul></ul><ul><ul><li>Odeo employees, led by Jack Dorsey </li></ul></ul><ul><ul><li>  Felt they needed to 'reinvent' the company due to competition from Apple </li></ul></ul><ul><ul><li>Microblogging </li></ul></ul>
  4. 5. How do you use Twitter? <ul><li> </li></ul>
  5. 6. Social Impact of Twitter <ul><ul><li>Allows people to get a glimpse of lives they would typically not know about </li></ul></ul><ul><ul><li>Businesses can advertise through Twitter </li></ul></ul><ul><ul><li>  Allows public to interact with businesses </li></ul></ul><ul><ul><li>  Iran and Moldova used Twitter to show social and political protest </li></ul></ul>
  6. 7.              Impact on Businesses <ul><ul><li>Facilitates communication within companies </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Provides a new outlet for advertising and market research </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Revamped the social media market, forcing Facebook and Google into action </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  7. 8. How to make a Twitter...
  8. 9. Pros and Cons of Twitter <ul><li>Pros </li></ul><ul><li>- stay updated </li></ul><ul><li>- easy mass communication </li></ul><ul><li>- allows people to become closer to celebrities </li></ul><ul><li>- entertaining </li></ul><ul><li>- gives a sense of connection with others </li></ul><ul><li>Cons </li></ul><ul><li>- not easy to use, because you get re-directed </li></ul><ul><li>- confusing </li></ul><ul><li>-  easy to offend people </li></ul><ul><li>- can cause misunderstandings </li></ul><ul><li>- information overload  </li></ul>
  9. 10. How will Twitter impact your life? <ul><li>. </li></ul>
  10. 11. Works Cited <ul><li>&quot;How Companies Use Twitter to Bolster Their Brands - BusinessWeek.&quot; Businessweek - Business News, Stock Market & Financial Advice . Web. 14 Sept. 2011. <>. </li></ul><ul><li>  </li></ul><ul><li>&quot;How Social Media Users Engage with Marketers on Twitter.&quot;  E-Marketer . N.p., 02 sept. 2011. Web. 10 Sep 2011. </li></ul><ul><li>  </li></ul><ul><li>Johnson, Steve. &quot;How Twitter Will Change the Way We Live.&quot;  Time Magazine Business (2009): n. pag. Web. 09 Sep 2011. <•,9171,1902818,00.html>. </li></ul><ul><li>Sagolla, Dom. &quot;140 Characters » How Twitter Was Born.&quot;  140 Characters . Jan.    2009. Web. 5 Sept. 2011.     <>. </li></ul><ul><li>  &quot;Twitter.&quot;  New York Times . Business Day, 2011. Web. 10 Sept. 2011. </li></ul><ul><li>&quot;Twitter.&quot;  New York Times  (2011): n. pag. Web. 08 Sep 2011.                       <>. </li></ul>