Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sharing for the Social Skeptic

435 views

Published on

Can enterprise social solutions deliver what you need for your organization? In this session learn about how social solutions work -- and how they don't. From cold start problems to getting people to adopt new ideas, we'll fill your tool bag with everything you need to be successful with implementing social in your enterprise, even if you're a skeptic like me.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Sharing for the Social Skeptic

  1. 1. Sharing for the Social Skeptic Robert Bogue @RobBogue President Thor Projects
  2. 2. Introduction 13 Year Microsoft MVP Author of 25 books including The SharePoint Shepherd’s Guide for End Users 25 Years of Industry Experience Numerous Microsoft, CompTIA and other Certifications
  3. 3. Social Squirrel! Let’s get this out of the way…
  4. 4. The meaning of Social* *According to Eric Shupps (SharePoint Cowboy)
  5. 5. Agenda • Matching Social to the Business • Seeding Social for Success • Measuring Social Results
  6. 6. Learning from Notes
  7. 7. Matching Social to the Business
  8. 8. In this Section • Why are we doing this? • Employee Satisfaction • Knowledge Management • Wisdom of Crowds • Getting Clear • Social Options
  9. 9. Employee Satisfaction • “Millennials demand social.” • “Our tools are so antiquated that we’re losing people.” • “We can’t attract top talent without it.”
  10. 10. One More Time: How Do You Motivate Employees? By Fredrick Herzberg January-February 1968
  11. 11. Gallup Engagement Engaged 67% Not Engaged 26% Actively Disenaged 7% World Class Engaged 33% Not Engaged 49% Actively Disengaged 18% Average
  12. 12. Knowledge Management • “We want people to share more.” • “Our people need to collaborate more.”
  13. 13. Collaboration
  14. 14. Culture eats strategy for lunch
  15. 15. Wisdom of Crowds • Requirements: • Diversity of Opinion • Independence • Decentralization • Aggregation • Failures: • Groupthink (Irving Janis) • Tragedy of Commons
  16. 16. Tragedy of Commons
  17. 17. ComparingSocialandEmail
  18. 18. Where we get our learning Active Passive Directed Searching Monitoring Undirected Browsing Being Aware Being Aware 80% Browsing 5% Monitoring 14% Searching 1% Source: Marcia Bates Univ. Calif. LA, “Toward an Integrated Model of Information Seeking and Searching”
  19. 19. Getting Clear • Pick an objective (or a few) goals and remain focused on them • Plan on measuring everything that you try • Don’t do social with a plausible belief of the outcome
  20. 20. Social Options Social Blogs Wikis Profiles Micro- blogging Commenting Tagging Rating Instant Messaging Yammer Office 365 Groups
  21. 21. Seeding for Social Success
  22. 22. In this section • How To Eat an Elephant • Establishing Cultural Norms • Reward Systems • Gamification • Emergence
  23. 23. How to Eat an Elephant
  24. 24. Cultural Norms • Invisible Norms • Mall Walking • Clean Your Plate • Elevator Etiquette • Cold Start
  25. 25. Which side of the mall do you walk on?
  26. 26. Is this Rude or Respectful?
  27. 27. Elevator Etiquette
  28. 28. Cold Start • Getting any initiative started requires that you break inertia • Provide a model for how to do it • Create a reason to try it
  29. 29. Adoption Relative advantage Compatibility ComplexityTrialability Observability
  30. 30. Removing Barriers
  31. 31. Reward Systems • Psychology of value • Even with no “real” value points have intrinsic value • Achievement is a strong human desire (Herzberg)
  32. 32. Gamification • More than points and badges • Makes work seem like play
  33. 33. Getting into Flow • Clear Goals • Immediate Feedback • Challenge/Skills Ratio
  34. 34. Emergence • You cannot predict every outcome • You can create conditions but can’t guarantee anything will happen
  35. 35. Systems Thinking - Connections • It’s not about the actors or the stage, it’s about their relationship • Social enables more and better connections
  36. 36. Measuring Results
  37. 37. Changing MBOs
  38. 38. LeadingvsLagging
  39. 39. Lagging Indicators • Should • Represent business value • Examples • Increased number of sales wins • Reduced service desk costs • Improved project profitability
  40. 40. Leading Indicators • Should • Reasonably predict result • Be changeable • Examples • Response time for RFPs • Reduced service desk call times • Reduced project issue closure time
  41. 41. The SharePoint Shepherd’s Guide for End Users: 2013 • Content • Background Information • Decision Trees • 116-181 Tasks • Available Forms • Book • Corporate Licenses available for deployment to your intranet.
  42. 42. Thank You Robert Bogue Shepherd@SharePointShepherd.com (317) 572-5310
  43. 43. Community Management
  44. 44. Iteration

×