Facebook & Rotary Rich LalleyRotary Club of Winnetka-NorthfieldDistrict 6440 Club Service Advisor & Webmaster Originally Presented by Simone Carot Collins, Founder of ROSNF, and adapted for US market by Greg Garofolo of the New England E-Club. Updated for District 6440 with permission.
What is social networking? The use of dedicated websites & applications to interact with people you know, or to find people with similar interests. Another avenue for building relationships
Social media is not a “fad” Social networking sites have been around for 15+ years 1995 2003 May 2003 Feb 2004 Feb 2005 July 2006
Who uses social media? More than 800 million users (@ 1 Feb 2012) Over 155 million Americans (50.14% of population – over 33 million new users in last 6 months) More than 50% of active users log in each day The average user: Is connected to 80 pages, groups & events Has 130 friend connections 50% of 18-34 year olds check Facebook when they wake up
Who uses social media? In America: 13-17: 8% 18-24: 24% 25-44: 50% 45+: 28% Over 55s is fastest growing demographic on Facebook
Why use it for Rotary? Free, easy PR! Big source of potential members to share your news with in a non invasive manner Higher attendance at events Showcases the human element of Rotary Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni
What about privacy? If you are concerned about certain data becoming public, dont enter it! (Email too!) Facebook terms of service: “You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php What you see on Facebook is not necessarily what other people see Make use of “friend lists” to control who can see what
What about privacy? Review your privacy settings regularly. If using an app, see what data it wants to gain access to. If you dont want to release that data, dont proceed with adding that app. Like facebook.com/rosnf to be kept up to date about changes on Facebook. ROSNF = Rotarians on Social Networking Fellowship
How to use it for Rotary? Personal profiles: share information about Rotary in day-to-day updates. Create a “page” on Facebook for your club Share weekly speakers, photos & videos to personalize it Create Events for your clubs activities Other exciting news – great speakers, projects Use “groups” to keep in touch with specific audiences, e.g. alumni, committees Upload your bulletin and/or speaker programs to SlideShare. Embed programs into website.
Social media – Personal level Share Rotary through your own networks Post / Share Rotary news, links, photos and videos and life events in your own status Invite your contacts to Events Build relationships with & gain new ideas from other Rotarians Like Rotary pages and interact with them Friend / Subscribe to other Rotarians and family of Rotary
Friending or Subscribing? I dont want friend requests from strangers! Most are likely to be other Rotarians. You can always change your mind and “unfriend” someone You can also change your privacy settings to make it harder for people to find you or send friend requests You can now allow people to “subscribe” without friending them They will only see posts that you make public
Personal Profiles: News What news to share? Use your “status” Tag people and pages in your news (Re-)share news other people or pages have posted Use friend lists to manage who can see your posts
Personal Profiles: Links & Videos You can paste links from Rotary websites into your status along with a comment Pasting a link to a video will embed it so that it can be played within Facebook Use “Add This” in your browser to make it easy
Personal Profiles: Photos Profile photos Cover photos Photo albums Life events Tagging photos
Facebook at the Club level Use Facebook Pages to connect with public Use closed or secret Groups for specific audiences Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open Also share general news about other Rotary successes
Pages: Images Profile image: is it obviously a Rotary page? Include the Rotary emblem Your club banner / bannerette design may be a good choice How does the image look as a thumbnail?
Pages: Name choice Page name: it cant be changed once you have 100 or more “Likers”! There may be several Rotary clubs with the same name. Does your club page showcase your location? Set a “username”
Pages: Admins Admins: Have at least two admins Make sure admins are clear about what to post “officially” You can switch between posting as the page and posting as you personally
Pages: Some tips “Like” other Rotary- related pages. Use Facebook as your page to interact with other Rotarians and Rotary pages Be engaging: post interesting items and respond to comments Dont spam
Pages: Some tips If you upload your bulletin to SlideShare, you can easily embed your entire bulletin in your Facebook page You can also use SlideShare for presentations on PowerPoint etc
How to Create a Page Click the “Create a Page” button on any other Page. Choose either “Company, Organization or Institution” or “Cause or Community” DONT choose “Local Business or Place”
Using Groups: Committee Work Pages are public, whereas groups can be private Groups can be open, closed or secret Can receive notifications of updates Has collaborative documents
Social media – District level Use Facebook Pages Main audience: Rotarians Can also use pages for ongoing projects or district-wide programs aimed at new generations Share district-wide events, reminders about deadlines, news about what is happening across the district... “Like” Rotary-related pages to tag them and post on their walls
Developing your strategy What outcomes do you want to achieve from your online presences? Which audiences are you trying to reach? How will you reach them (which platforms)? What information will you share? How often will you share it? Who is responsible for updates? Who are your admins? How will you handle negative press?
District Facebook Ad CampaignObjectives• Increase awareness of Rotary, appreciation of our clubs and interest in learning more about Rotary among service minded adults living in District 6440.• Increase interest in membership in District 6440 clubs.
District Facebook Ad CampaignJanuary – May 2012Targeted 220,000 “Service-Minded” adults living in NE IL (ex. Chicago) on Facebook
District Facebook Ad CampaignOver 100 different ads ran like these…
District Facebook Ad CampaignAds links to Special Facebook Pages What is Rotary? 20 Reasons to Join Rotary
District Facebook Ad Campaign• Fans up from 164 to 510, most received message from Membership Committee• Over 34 million impressions• Landing pages visited 9,682 times• 109 people submitted inquiries for more information about Rotary and our clubs, all of which were responded to by our Membership Committee.
Any questions? Please feel free to contact me or Luanne Newman with further questions Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net and www.facebook.com/groups/rosnf/ “Snetiquette” Guidelines Thank you for having me. Thank you for supporting Operation Warm.