Case Study: Pittsburgh


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Jeff Finkelstein presents: J'Burgh

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Case Study: Pittsburgh

  1. 1. <ul><li>Around the year 2000, Federation identifies the need to attract young adults to Pittsburgh </li></ul><ul><li>Launch of Shalom Pittsburgh </li></ul><ul><li>2002 Community Study shows: </li></ul><ul><ul><li>Over 50% of those who moved to Pittsburgh in the previous 10 years (700 households) were under the age of 45 </li></ul></ul><ul><ul><li>25% of community was between 18-39 years old </li></ul></ul><ul><li>Shalom Pittsburgh revamped to focus on outreach and engagement of 22-45 year olds </li></ul>
  2. 2. <ul><li>Shalom Pittsburgh programs include: </li></ul><ul><ul><li>Newcomers </li></ul></ul><ul><ul><li>Interfaith </li></ul></ul><ul><ul><li>Singles </li></ul></ul><ul><ul><li>Family programming </li></ul></ul><ul><ul><li>Suburban programming </li></ul></ul><ul><li>Shalom Pittsburgh works with our Young Adult Division </li></ul><ul><li>Budget for Shalom Pittsburgh is approximately $50,000 with one FTE </li></ul>
  3. 3. <ul><li>Measurements we track: </li></ul><ul><ul><li>Unique participants attending SP/YAD programs increase from 619 to 650 </li></ul></ul><ul><ul><li>325 new young people added to database as opposed to 293 in 2009/10 </li></ul></ul><ul><ul><li>Increase PJ Library subscriptions to 950 </li></ul></ul><ul><li>Latest JFNA benchmarking puts Pittsburgh as number 5 with % of donors under 45 </li></ul><ul><ul><li>But shows the growth of our % from 2006 at 9% to 12% in 2009 </li></ul></ul>
  4. 4. A model for successful Federation-Hillel cooperation for outreach to 20-somethings <ul><li>Overview : In Pittsburgh, there are an estimated 2,500 Jewish graduate students and young professionals who live, work, study within a 3 mile radius of one and other. </li></ul><ul><li>Prior to 2007, Shalom Pittsburgh (A Federation-funded initiative) was the sole agency offering programming to young adults as part of their 21-45 “Young Adult cohort”. </li></ul><ul><li>Federation leaders in partnership with Hillel staff sought to create a more “demographic specific” program that was uniquely tailored to specific needs of 20-somethings. </li></ul><ul><li>J’Burgh was founded in 2007 by the Hillel Jewish University Center (JUC) in collaboration with the Jewish Federation of Greater Pittsburgh with additional funding from the Jewish Healthcare Foundation </li></ul><ul><li>Hillel model of open-space programming, student guided-empowerment and social entrepreneurship is the basis of J’burgh whose unique brand was created for marketing purposes. </li></ul>
  5. 5. <ul><li>The J’Burgh model </li></ul><ul><li>By working with local universities to build strong Jewish graduate student organizations on campus we aim to recruit more Jewish graduate students to Pittsburgh </li></ul><ul><li>By connecting Jewish graduate students and young Jewish adults to the greater community for social and professional networking we aim to retain a larger number of them. </li></ul><ul><li>J ’ Burgh ’ s programs are coordinated and lead through the direction of a 12 person planning board made up of J ’ Burghers within our target Demographic </li></ul><ul><li>These social entrepreneurs receive training and opportunities to lead that prepare them to be “Next Gen” leaders in Pittsburgh and around the country. </li></ul><ul><li>J’Burgh Community Impact </li></ul><ul><li>Engaged 600 Unique individuals in its 1 st full year of programming, and 800 during ’ 09- ’ 10 and the goal of reaching 900 young Jewish adults during the ’ 10- ’ 11 academic year. </li></ul><ul><li>J ’ Burgh serves as a program incubator for the greater Jewish community by providing it’s participants with the ability to act as social entrepreneurs in developing and building programs geared towards their interests. </li></ul><ul><li>As members “age out” of J’Burgh, they are encouraged to move up to Shalom Pittsburgh and other Federation YAD initiatives. </li></ul>
  6. 6. <ul><li>National Recognition </li></ul><ul><ul><li>2008 J’Burgh awarded Best small Jewish Profit in Northeast by Great Non-Profits </li></ul></ul><ul><ul><li>2009 Schusterman Foundation selects David Katz (only Hillel professional in the US) for participation in prestigious ROI program in Israel) (and again in 2010) </li></ul></ul><ul><ul><li>2010 David Katz, Director of J’Burgh selected for 40 under 40 by Pittsburgh Magazine </li></ul></ul><ul><ul><li>2011 Hillel JUC receives its 1st Exemplar of Excellence Award from Hillel Foundation in recognition of its outreach efforts including J’Burgh. </li></ul></ul><ul><li>Fast Facts </li></ul><ul><ul><li>25% of this past year’s Wechsler class were former J’Burghers </li></ul></ul><ul><ul><li>Current chairs of Shalom Pittsburgh are former J’Burghers </li></ul></ul><ul><ul><li>Hometown Pittsburgh is becoming a model for non-Jewish ethnic communities seeking to attract and retain young adults to the Pittsburgh area. </li></ul></ul><ul><li>Budget and Funding: $180,000 per annum (of which $25,000 is dedicated to programming) $25,000 – Jewish Federation of Greater Pittsburgh </li></ul><ul><ul><ul><li>$90,000 –Foundations, grants and donors. </li></ul></ul></ul><ul><ul><ul><li>$65,000 – Hillel JUC </li></ul></ul></ul>