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Future of SEO


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Wordcamp Boston 2012

Published in: Technology, Design
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Future of SEO

  1. 1. Future of SEO 07.14.2012 @ThePapaPost @ThePapaPost
  2. 2. Past@ThePapaPost
  3. 3. Source: @ThePapaPost
  4. 4. 2002 2009 On Page SEO PageRank Anchor Text Domain Authority Link Context User Signals @ThePapaPost
  5. 5. @ThePapaPostImage credit:
  6. 6. @ThePapaPostImage credit:
  7. 7. Present @ThePapaPost
  8. 8. The day the (search) world changed 02.24.2011 @ThePapaPost
  9. 9. Finding more high-quality sites in searchFeb 24, 2011Our goal is simple: to give people the most relevantanswers to their queries as quickly as possible. This requires constanttuning of our algorithms, as new content—both good and bad—comesonline all the time. @ThePapaPost
  10. 10. But in the last day or so we launched a pretty big algorithmicimprovement to our ranking—a change that noticeably impacts11.8% of our queries—and we wanted to let people knowwhat’s going on.This update is designed to reduce rankings for low-quality sites … @ThePapaPost
  11. 11. High-quality sites algorithm goes global, incorporates userfeedbackApr 11, 2011In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality resultswhere the algorithm might not have been able to make an assessmentbefore.2% of U.S. queries are affected @ThePapaPost
  12. 12. More guidance on building high-quality sitesMay 06, 2011Search is a complicated and evolving art and science, so rather than focusfocusing on specific algorithmic tweaks, we encourage you toon delivering the best possible experience forusers.Panda was just one of roughly 500 search improvements we expectto roll out to search this year. @ThePapaPost
  13. 13. TRUSTWould you trust the information presented in this article?Would you be comfortable giving your credit card information to this site? @ThePapaPost
  14. 14. AUTHORIs this article written by an expert or enthusiast who knows the topic well, oris it more shallow in nature? @ThePapaPost
  15. 15. DOMAIN AUTHORITYIs the site a recognized authority on its topic? @ThePapaPost
  16. 16. COMPREHENSIVEDoes the article describe both sides of a story?Does this article provide a complete or comprehensive description of thetopic? @ThePapaPost
  17. 17. SHAREIs this the sort of page you’d want to bookmark, share with a friend, orrecommend? @ThePapaPost Image credit:
  18. 18. USER EXPERIENCEDoes this article have an excessive amount of ads that distract from orinterfere with the main content? @ThePapaPost
  19. 19. another animal enters 04.24.2012 @ThePapaPost
  20. 20. PENGUIN = no. to. spam.Keyword stuffingLink farmsHidden content SPAMCopied contentimpacts 3.1% @ThePapaPost
  21. 21. Future @ThePapaPost
  22. 22. “Coming up with elegant, fitting and relevant solutions to meet thechallenges mobility, modes, media, ofpersonalization, location, socialization,and language will take decades.”Marissa Mayer, VP Search Products & User Experience, Google @ThePapaPost
  23. 23. More LocationMore people will access internet through smart devices. Majority of mobile searches are local in nature @ThePapaPost
  24. 24. More Social Context @ThePapaPostImage credit:
  25. 25. More Creativity Is Being Rewarded @ThePapaPost
  26. 26. Media Mattersmore rich media, videos & images @ThePapaPost
  27. 27. Align SEO with Business strategy conte Business nt StrategytechniSEO social cal SEO @ThePapaPost
  28. 28. Past Present Future ? @ThePapaPost