100204 Amsterdam Rk


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Introduction cultural and Creative Entrepreneurs, Creative Economy SMEs , Amsterdam EU Presentation

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100204 Amsterdam Rk

  1. 1. Rene Kooyman<br />4 February 2010<br />Creative Industries<br />as key strategic sector<br />The entrepreneurial dimensionof cultural and creative industriesespecially SMEs<br />
  2. 2. The cultural and creative industries<br />‘Cultural industries’: goods or services that<br />embody cultural expressions, irrespective<br />commercial value: film, DVD, video, television<br />and radio, video games, new media, music, books<br />and press, performing arts, visual arts.<br />‘Creative industries’ : use culture as an input , whose outputs are mainly functional: architecture, advertising, design and fashion.’ <br />The entrepreneurial dimension:<br /><ul><li> owe one's own business enterprise; value creation
  3. 3. innovative practices, and/or assuming entrepreneurial risk
  4. 4. new products; forms of organization; new markets; new production methods; new sources of supplies and materials</li></li></ul><li>The new sme definition<br />Three criteria:<br /><ul><li>Staff headcount
  5. 5. Annual turnover</li></ul> Or:<br /><ul><li>Balance sheet turnover</li></li></ul><li>Distribution of Enterprises among Industries per size class<br />Eurokleis 2010<br />
  6. 6. Staff headcount - turnover<br />Creative industries:<br />
  7. 7. Business categories<br /><ul><li>Artisan – Designer driven purely by aesthetic </li></ul>motivation<br /><ul><li>Solo – Individual designer focused on growth
  8. 8. Creative Partnership – Two creative people
  9. 9. Designer and Business Partner – One creative and one business partner
  10. 10. Designer and Licensing Partner – Designer under royalty contract
  11. 11. Designer and Manufacturer – Designer in contractual agreement with manufacturer
  12. 12. Partnership with Investor – Designer in partnership with a formal investor</li></ul>NESTA 2008<br />
  13. 13. From the entrepreneur’s perspective<br />From the SMEs perspective, three markets:<br /><ul><li>The ‘arts’ field: pure creative work
  14. 14. Arts related markets: </li></ul> teaching, arts administration, art management<br /><ul><li>Non-arts markets, in order to generate additional income</li></ul>Personal characteristics and differences:<br /><ul><li>Entrepreneurial success
  15. 15. Professional achievement
  16. 16. Art creation
  17. 17. Professional career</li></li></ul><li>Specificities of ccisLabour market<br /><ul><li>Labour market of the CCIs is complex
  18. 18. Thrives on numerous small initiatives
  19. 19. Careerwise a high degree of uncertainty
  20. 20. Non-conventional forms of employment; part-time work, temporary contracts, self-employment , free-lancers
  21. 21. Multiple job-holdings; combined other sources of income
  22. 22. New type of employer; the ‘entrepreneurial individual’ or ‘entrepreneurial cultural worker’
  23. 23. No longer fits into previously typical patterns of full-time professions
  24. 24. Heterogeneity of human resources categories; higher professional training, vernacular backgrounds, craft industry, any other category</li></li></ul><li>Differences product characteristics<br /><ul><li>Creative inputs and products are abundant
  25. 25. Hypercompetitive environment
  26. 26. Knowledge-based and labour-intensive input
  27. 27. Not ‘simply merchandise’, but express cultural uniqueness and identities
  28. 28. Experience goods; production and consumption ‘on the spot’
  29. 29. Product life-cycles are short</li></li></ul><li>CCIs as key strategic factor<br /><ul><li>CCIs drivers of economical growth (UNCTAD)
  30. 30. Drivers of innovation: </li></ul> Creativity – Innovation - Design<br /><ul><li>Flexibility; direct producer/client interaction; meet the clients needs
  31. 31. CCIs stand at the core of cultural and industrial networks
  32. 32. CCIs and Technological change/digitisation two-way process
  33. 33. CCIs indispensable at Corporate Identity and Branding
  34. 34. Cultural and Creative Content as independent economical factor</li></li></ul><li>Rene Kooyman<br />4 February 2010<br />Creative Industries<br />as key strategic sector<br />The entrepreneurial dimensionof cultural and creative industriesespecially SMEs<br />rkooyman@rkooyman.com<br />