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Presentation - Growing Your Business


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This is a presentation that focuses on what is important when you are looking to grow your

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Presentation - Growing Your Business

  1. 1. Templates Growing Your Business
  2. 2. •You need to define both set of goals Personal •Amount of money you want to make •Is this a source of retirement •Are you going to hand your business down to your family or sell at the end? Business •How large do you want to be / what time frame? •What are your revenue/profit targets? •Is this a hobby or a real business? What are your goals for growing your Business?
  3. 3. •Organic Growth – expanding your customer base or increasing sales per customer Focused internally on productivity improvements and cost reductions •Investing in sales and marketing •Adding a new geography •Hiring more people •Increasing your product line •Buying more space due to customer growth •Inorganic Growth Focused externally •Merging with another business •Acquiring another business •Partnerships 2 Ways To Grow a Business
  4. 4. •It is important to understand what is holding you back from growing No Working Capital or Cash Flow? Lack of Investment? Hobby Versus Real Business? Wrong Channels? Pricing Too High? Saturated Market? Too Many Competitors? Too Risk Adverse? Poor Customer Service? Too Focused on Current Customers versus New Customers? What is Holding You Back?
  5. 5. •Five Key Areas of Your Business Financials •Do you have working capital? (Cash + Receivables) – Payables (debt within the next 12 months) •Do you have a handle on your cash flow? Do you know where your revenue is coming from and when Do you know all of your expenses and when they are due Do you have enough cash on hand to fund your growth •How to fund your growth? Externally (Investment or Bank Loans) Internally (From Your Profit) Personal (From Your Own Finances) •Do you have a business plan? Understanding Your Business
  6. 6. •Five Key Areas to a Business Sales •Are you using the right sales channels? •Do you have the right sales processes in place? •Are you measuring / reporting your sales? •How do you make your sales people accountable? Marketing •Are you getting value / sales from your current marketing? •Do you know if your marketing is effective and if so are you measuring the effectiveness? •Do you know what marketing works for your industry, demographic, and geography? Understanding Your Business
  7. 7. •Five Key Areas to a Business Human Resources •Do you have the right skills / people in your business? •Do your employees have job descriptions and objectives? •Do you measure / monitor effectiveness and productivity of your employees? •Do you have the right number of employees / can you afford them? Operations •Do you have effective and efficient delivery of your products and services? •Do you measure the effectiveness? •What is your customer retention and satisfaction rate? Understanding Your Business
  8. 8. •Financial Profit and Revenue Increase •Sales Number of New Customers Revenue per Customer Increase •Marketing Return on Your Marketing Spend •Human Resources Revenue per Employee Increase Employee Retention Increase Employee Engagement Increase Measuring Success / Growth
  9. 9. •Operations Customer Retention/Satisfaction Increase Reduced Inventories Improved Delivery Capabilities (Quality/Time) Cost Containment (Cost per Customer Decrease) Measuring Success / Growth
  10. 10. •Company Case Study A – Start-up Teacher Retiring / Starting Repair Business But Not Working 100% in the Business •Company Case Study B – Want to Expand Spending 6% on Marketing without knowing results Too much time working “in” business versus “on” •Company Case Study C- Wanting to Sell Business Taking Money Out of Business in Dividends / While Trying Sell •Company Case Study D – Poor Sales Growth Unfocused sales employee due to lack of processes / sales cycle reporting or metrics Case Study Examples
  11. 11. Business Consultants and Business Coaches (855)460-7500 (Toll Free) (289)278-1970 (Local) Brought To You Buy