Missed Opportunities in Greening Hospitality

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An exploration of the hospitality design industry and a plan for how to cut its water and energy usage by more than half.

By Eric Corey Freed, organicARCHITECT

Published in: Design, Business
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Missed Opportunities in Greening Hospitality

  1. 1. FINISHES locally Recycled, non-toxic, sourced, sustainable. TASKthe work areas Only light LIGHTS to save energy. KILL all electronics Turn off SWITCH when not in use. CABINETRY Use formaldehyde free cabinets & FSC or bamboo doors. MINI natural, healthy Organic, BAR foods. FLOORING trap Hard flooring doesn’t allergens. LINENS free & Organic, chemical non-synthetic. CLEANERS Non toxic cleaners.GREEN HOTEL ROOM citystayhotels.com
  2. 2. ERIC COREY FREEDPrincipal, organicarchitectnearly 20 years of experience in green buildingLEED Accredited Professional, US Green Building CouncilAuthor: “Green Building & Remodeling for Dummies”Author: “Green$ense: How to Pay For and Profit From 50 Green Home Projects”Author: “Sustainable School Architecture”Founding Chair of Architecture, The San Francisco Design MuseumBoard of Directors, Architects/ Designers/ Planners for Social ResponsibilityAdvisory Boards: Green Home Guide, Ecosa Capital, West Coast GreenCo-Founder, ecoTECTURE: The Online Journal of Ecological DesignColumnist: Natural Home Magazine, GreenerBuildings.com, Luxe MagazineDeveloper: Sustainable Design Curriculum Academy of Art University University of California Berkeley CONTACT:CONNECT: 415.474.7777 info@organicarchitect.com Slides in this presentation may be used with proper credit for non-commercial use only. Other uses require written permission. Sources are listed on each slide where relevant. Image sources are listed when available. Copyright ©2008-10 organicARCHITECT Inc.
  3. 3. LEED Certified Hippies Welcome.
  4. 4. 4,389,443 u.s. hotel roomsSOURCE: Smith Travel Research (as of 2008)
  5. 5. 1,146,500u.s. hotels consume enough to power over homes
  6. 6. 23% not at all green 71% SOURCE: Survey by Deloitte, April 2008 somewhat greenperception of the lodging industry among business travelers
  7. 7. 3,700,000,000$ spent on energy
  8. 8. SOURCE: California Integrated Waste Management Board 65% of all utilitieselectricity use % of all utilities
  9. 9. % of all utilities 23% electricity use lighting onlySOURCE: California Integrated Waste Management Board
  10. 10. 6% after upgrades SOURCE: California Integrated Waste Management Boardelectricity use potential after upgrades % of all utilities
  11. 11. 10% energyreduction isequivalent toincreasingADR by $2.45 11 green hotels $ increase SOURCE: PKF Consulting in RevPAR
  12. 12. 30% savings SOURCE: California Integrated Waste Management Boardpotential water savings using ultra low flow fixtures
  13. 13. Hoshi Ryokan Hotel 718 A.D.
  14. 14. VOC PAINT Unhealthy paints used. Could be VOC free. TRAPPED AIR Windows don’t open to allow fresh air. OVERhard to control Lights are LIT and easy to leave on. FORMALDEHYDE Cabinets contain high levels of formaldehyde. PESTICIDES Linens contain chemicals and harsh detergents. VAMPIRES Power is consumed whether needed or not. ALLERGENS Carpets trap dust and need constant vacuuming. TOXINS harsh Cleaners contain chemicals.MISSED OPPORTUNITIES
  15. 15. the state of “green” hotels
  16. 16. 34% SOURCE: Survey by Deloitte, April 2008seek out green hotels among business travelers
  17. 17. 30% SOURCE: Survey by Deloitte, April 2008requested linen reuse, but hotel changed anyway among business travelers
  18. 18. 20% SOURCE: Survey by Deloitte, April 2008not allowed to be as green as desired among business travelers
  19. 19. it’s getting crowded in here...
  20. 20. leaders
  21. 21. low hanging fruit LINEN REUSE Proper signage and education. LOW gallons per minute (instead of 5). Uses 2.5 FLOW SHOWERS LOW gallons per flush (instead of 5). Uses 1.6 FLUSH TOILETS CFL BULBS uses tenth of energy. Lasts 10 times as long; DIGITAL and accurate. Programmable THERMOSTATS RECYCLING Lowers your waste bill. ENERGY less than a year. Pays for itself in STAR EQUIPMT NON-TOXIC CLEANERSFlickr: FriendlyMade Fewer claims from staff.
  22. 22. $ $ increase per square foot 4 savings 67SOURCE: Capital E; US Green Building Council
  23. 23. Avalon Hotel Gaia Napa Valley Hotel Terra Vancouver Hotel Portland, Oregon Napa, California Teton Village, Wyoming Vancouver, Washington Silver - 2008 Gold - 2007 Silver - 2008 Certified - 2006 University of Maryland Inn Hyatt Olive 8 Len Foote Hike Inn CityFlats Adelphi, Maryland Seattle, Washington Dawsonville, Georgia Holland, Michigan Certified - 2005 Certified - 2009 Gold - 2004 Gold - 2009 Orchard Garden Palazzo Proximity Hotel SnowmassSan Francisco, California Las Vegas, Nevada Greensboro, North Carolina Aspen, Colorado Certified - 2007 Silver - 2008 Platinum - 2008 Silver - 2005 hotelsStarwood Element The Ambrose Callaway Gardens Unity Village HotelLexington, Massachusetts Santa Monica, California Pine Mountain, Georgia Kansas City, Missouri Gold - 2008 Silver - 2008 Certified - 2007 Silver - 2007
  24. 24. Avalon Hotel Gaia Napa Valley Hotel Terra Vancouver Hotel Portland, Oregon Napa, California Teton Village, Wyoming Vancouver, Washington Silver - 2008 Gold - 2007 Silver - 2008 Certified - 2006 85% University of Maryland Inn Hyatt Olive 8 Len Foote Hike Inn CityFlats Adelphi, Maryland Seattle, Washington Dawsonville, Georgia Holland, Michigan Certified - 2005 Certified - 2009 Gold - 2004 Gold - 2009 Orchard Garden Palazzo Proximity Proximity Hotel SnowmassSan Francisco, California Las Vegas, Nevada Greensboro, Greensboro, North Carolina Aspen, Colorado SOURCE: US Green Building Council Certified - 2007 Silver - 2008 Platinum - 2008 Platinum Silver - 2005Starwood Element similar The Ambrose Callaway Gardens Unity Village HotelLexington, Massachusetts Santa Monica, California Pine Mountain, Georgia Kansas City, Missouri Gold - 2008 Silver - 2008 Certified - 2007 Silver - 2007
  25. 25. Sustainable Sites • Credit 5.2 Maximize Open Space • Credit 4.3 Alternative Transportation, Low-Emitting and Fuel-Efficient Vehicles • Credit 6.2 Stormwater, Quality Water Efficiency • Credit 1.2 Water Efficient Landscaping No Potable Use or No Irrigation • Credit 2 Innovative Wastewater Technologies missed Energy & Atmosphere • Credit 2 On-Site Renewable Energy (3 points)opportunities • Credit 5 Measurement & Verification • Credit 6 Green Power Materials & Resources • Credit 2.2 Construction Waste Mgmt, Divert 75% • Credit 5.2 Regional Materials, 20% • Credit 7 Certified Wood Indoor Environmental Quality • Credit 7.1 Thermal Design • Credit 7.2 Thermal Verification
  26. 26. ®“We’ll leave the light on for you.” (...and everything else too.)
  27. 27. ROOMS GUESTS OPERATIONS COMMON BACK OF HOUSE LANDSCAPE Silverton Hotel Australia
  28. 28. ROOMS GUESTS OPERATIONS COMMON BACK OF HOUSE LANDSCAPE ROOMS
  29. 29. FINISHES locally Recycled, non-toxic, sourced, sustainable. TASKthe work areas Only light LIGHTS to save energy. KILL all electronics Turn off SWITCH when not in use. CABINETRY Use formaldehyde free cabinets & FSC or bamboo doors. MINI natural, healthy Organic, BAR foods. FLOORING trap Hard flooring doesn’t allergens. LINENS free & Organic, chemical non-synthetic. CLEANERS Non toxic cleaners.GREEN HOTEL ROOM citystayhotels.com
  30. 30. DON’T TREAT ALL ROOMS THE SAME Flickr: pilipala9
  31. 31. NORTH WEST
  32. 32. SHADE SOUTH & WEST WINDOWS (here)
  33. 33. sage-ec.com
  34. 34. sage-ec.com
  35. 35. 300$ echoflexsolutions.com
  36. 36. each room uses cards 200 a yearSOURCE: Kaba; HD Magazine
  37. 37. key card materials add up to: 100 pounds/yr/hotel kaba-ilco.com
  38. 38. sustainablecards.com
  39. 39. greenkeycard.com
  40. 40. 40%SHOWER SAVINGS evolveshowerheads.com
  41. 41. ambientdevices.com
  42. 42. theminibar is an opportunity
  43. 43. HEALTHY FOOD IN MINIBAR
  44. 44. in-room recycling80%increase
  45. 45. in-room recycling lifestylebazaar.com
  46. 46. ROOMS GUESTS OPERATIONS COMMON BACK OF HOUSE LANDSCAPE GUESTS Flickr: Faerie Girl
  47. 47. same price?
  48. 48. NOT ALL GUESTS ARE EQUAL Flickr: jimnomad
  49. 49. 20%energy & water use MORE IN HOTELS
  50. 50. 27,397,200worldwide bottles a day SOURCE: Travel & Leisure
  51. 51. pineapplehospitality.net
  52. 52. powerbrandscorp.com
  53. 53. lather.com
  54. 54. Flickr: apollosputnik
  55. 55. TV MOVIES ENERGY USAGE WATER USAGE LIGHTING 1690 WATTS SINKS 15 GALLONS CD JUKEBOX MEDIA 0700 WATTS SHOWER 20 GALLONS HEAT / COOL 0210 WATTS - GREYWATER TOILET 07 GALLONS VIDEO PHONE TOTAL 2600 WATTS TOTAL 28 GALLONS AVERAGE GUEST 3000 WATTS AVERAGE GUEST 200 GALLONS ROOM SERVICE Congratulations! You’ve exceeded the savings for water and energy. ECO PERFORMANCE Your air conditioner will rise 5˚ at 07:00 PM. ECO TIP: The shower timer is a friendly nudge after 5 minutes. HOTEL DASHBOARD ENERGY PRODUCTION GUEST PREFERENCES FITNESS CENTER 2360 WATTS NEWSPAPER DELIVERY IS OFF CHANGE ROOM CONTROLS STAIR SKIPPING 1230 WATTS HEATER ENERGY SAVER ON CHANGE Copyright © 2009 organicARCHITECT Inc. GUEST SERVICES TOTAL 3590 WATTS SHOWER TIMER IS ON CHANGE AVERAGE GUEST 1800 WATTS LINENS CHANGED 2X A WEEK CHANGE MESSAGES 2 Welcome, Mr. Brad Pitt TONIGHT TODAY You’ve earned 1,200 Reward Center Points for your eco performance. You have 2 new messages. A wake up call for 06:00 AM is set. 78˚ FRIDAY, 01 MAY 2015 08:56 AM SUNSET: 07:12 PM 83˚H / 27˚L
  56. 56. TV MOVIES ENERGY USAGE WATER USAGE CD JUKEBOX VIDEO PHONE ROOM SERVICE Congratulations! You’ve exceeded the savings for water and energy. ECO PERFORMANCE Your air conditioner will rise 5˚ at 07:00 PM. ECO TIP: Use the refillable metal bottle to save on plastic water bottles. HOTEL DASHBOARD ENERGY PRODUCTION GUEST PREFERENCES NEWSPAPER DELIVERY IS OFF CHANGE ROOM CONTROLS HEATER ENERGY SAVER ON CHANGE Copyright © 2009 organicARCHITECT Inc. GUEST SERVICES SHOWER TIMER IS ON CHANGE LINENS CHANGED 2X A WEEK CHANGE MESSAGES 2 Welcome, Mr. Brad Pitt TONIGHT TODAY You’ve earned 1,200 Reward Center Points for your eco performance. You have 2 new messages. A wake up call for 06:00 AM is set. 78˚ FRIDAY, 01 MAY 2015 08:57 AM SUNSET: 07:12 PM 83˚H / 27˚L
  57. 57. 20%displaying energy & water feedback improvement
  58. 58. REWARD GOOD GUESTS
  59. 59. GIVE INCENTIVES A HEAD START SOURCE: Yes! 50 Scientifically Proven Ways to Be Persuasive 1 2 3 1 2 3 4 5 6 7 4 5 6 7 Free car wash after 8 washes Free car wash after 10 washes 19 % returned 34 % returned
  60. 60. ROOMS GUESTS OPERATIONS COMMON BACK OF HOUSE LANDSCAPEOPERATIONS
  61. 61. one one hotel week 100 families 52 52 weeks alexmaclean.com
  62. 62. gaianapavalleyhotel.com
  63. 63. agilewaves.com
  64. 64. ihgplc.com
  65. 65. 1,200,000daily copies of USA today in hotels papers (half their circulation) 60 % unread 18,197 emissions of cars
  66. 66. HOT AIR HOT AIR HOT AIRA/C HOT WATER40 % off HOT WATER BILL
  67. 67. solarsheat.com
  68. 68. 87%using non-toxic cleaners reduces AIRBORNE TOXINS
  69. 69. get rid of carpeting in the rooms46,141,825$ spent on vacuuming 34,829 enough to power homes
  70. 70. lovefoodhatewaste.com
  71. 71. ROOMS GUESTS OPERATIONS COMMON BACK OF HOUSE LANDSCAPE Flickr: u07ch
  72. 72. toto.com
  73. 73. pedalvalve.com
  74. 74. UPGRADE TO LOW FLOW PEDAL VALVES NEW FAUCETS 2.5 1.5 flow gpm gpf 15 10 time seconds seconds .625 .25 use gallons gallons 450 times/day 70,312 28,125 gal/yr gal/yr 45,187 = __________ gallons saved 678. x $____/gallon = $______ 0.015
  75. 75. SOURCE: Energy Star130$ per SIGN per year activesafety.com
  76. 76. $ per 300 CAB per yearSOURCE: US Department of Energy
  77. 77. 0,000 hotel elevators in u.s.
  78. 78. 20 efficient elevator controls can save enough to power homes kone.com
  79. 79. 75 percent savings on ENERGY 4 each saving car emissions 6500 $ year
  80. 80. $ 350 per yearSOURCE: US Department of Energy
  81. 81. COMMUNITY INVOLVEMENT red lights indicate green lights indicate poor performance better performance
  82. 82. Galle Face Hotel Sri Lanka
  83. 83. ATTACH NO STRINGS A donation has already If you reuse the towels, been made to a nonprofit SOURCE: Yes! 50 Scientifically Proven Ways to Be Persuasive a donation will be made to environmental organization, a nonprofit environmental since we trusted you’d organization. reuse your towels. 45 % more
  84. 84. HERD EFFECT PERSONALIZED Many prior hotel guests have been Most of the guests SOURCE: Yes! 50 Scientifically Proven Ways to Be Persuasive eco-friendly in this room by reusing their reuse their towels. towels. 33 % more
  85. 85. 500watts
  86. 86. fluxxlab.com
  87. 87. ROOMS GUESTS OPERATIONS COMMON BACK OF HOUSE LANDSCAPE Flickr: FriendlyMade
  88. 88. 20% TOTAL ENERGY SAVINGS185˚>150˚ lower temperature
  89. 89. D of U en 3 C erg y 1 TL use % EAKA G E 30 %SOURCE: California Energy Commission
  90. 90. CHANGE YOUR FILTERS 5% SOURCE: California Energy Commission OFF YOUR HVAC BILL 31f%rgy use o ene
  91. 91. ROOMS GUESTS OPERATIONS COMMON BACK OF HOUSE LANDSCAPE Flickr: Cock Robin
  92. 92. SOLAR POOL HEATING 75% ENERGY SAVINGS17% use of energy
  93. 93. zipcar.com
  94. 94. COOL ROOF SAVINGS 70˚ 40˙ C cooler
  95. 95. COOL ROOF SAVINGS4,000,000,000$ by 2015 $35M $40M $10M CHI LAX SOURCE: Lawrence Berkeley National Laboratory LAS NYC PHX $16M $37M DFW $20M $20M MIA
  96. 96. GREEN ROOF SAVINGS40%energy savings hydrotechusa.com
  97. 97. fairmont.com
  98. 98. greenscreen.com
  99. 99. WATER CATCHMENT 1000sf = 632 gal/in 9285sf = 5868 gal/in 65,000sf building / 7 floors = 9285.7sf roof area = ____ inches per year 21 x ___ gallons = 123,240 gallons/year 5,868 _______
  100. 100. DRIP IRRIGATION 60% WATER SAVINGS
  101. 101. POROUS PAVING20˚LOWER TEMPERATURE
  102. 102. roof green cool r oof nat solar pla ive p shadeanels w/d nts south rip por ous pav ing sha de tree wat s er c atc hmtotal energy savings ent 80%
  103. 103. 50% ENERGY SAVINGS SUMMARYmetric tons of co2 saved 10,765,804barrels of oil saved 25,036,752coal fired power plants 2.5 Flickr: sorabji
  104. 104. metric tons of co2 saved 10,765,804co2 cuts required by 2020 hotels alone 58,000,000 19%co2 cuts required by 2050 1,450,000,000 8%
  105. 105. metric tons of co2 saved 10,765,804barrels of oil saved 25,036,752coal fired power plants 2.5
  106. 106. = + u.s. hotel Libya U.A.E. energy savings oil importsbarrels of oil saved 32,000,000 25,036,752 Flickr: sorabji
  107. 107. = + u.s. hotel Argentina Egypt energy savings oil importsbarrels of oil saved 23,200,000
  108. 108. = + u.s. hotel South Korea Vietnam energy savings oil importsbarrels of oil saved 28,285,000
  109. 109. = u.s. hotel France energy savings oil importsbarrels of oil saved 32,468,000
  110. 110. tourismpartnership.org
  111. 111. YOUR HOMEWORK 5 what’s next: action steps
  112. 112. 1YOUR HOMEWORK get a free waste assessment from atlanticenergy.net
  113. 113. 2YOUR HOMEWORK put capital people in same room as operations
  114. 114. 3YOUR HOMEWORK follow the money to uncover the easiest savings
  115. 115. 4YOUR HOMEWORK measure everything measurable
  116. 116. 5YOUR HOMEWORK learn from guests by asking for their input
  117. 117. “you must be theCHANGEyou wish to see in the WORLD...” -Mahatma Gandhi
  118. 118. organicarchitectCONNECT:DOWNLOAD THIS PRESENTATION: ? QUESTIONS DROP OFF YOUR BUSINESS CARDorganicarchitect.com/downloads/hospitality.pdf

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