I can think of six solid
reasons to continue
advertising during a
They might even
justify boosting your
but only if you are prepared
to come out the other end
as a market leader!
Advertising can help you
capture market share.
Act now while weaker competitors are slashing ad
budgets and waiting out the storm.
- 1 -
Your sales team needs
help, now more than ever.
While existing customers are cutting orders, advertising
is needed to identify new prospects.
- 2 -
Your customers have
What have you done for them today.
If a competitor continues to advertise,
he is the one most likely to be called.
- 3 -
generates sales, but
it takes time.
Advertising has a cumulative effect. If you cut your ads
today, you’ll lose the ground you’ve gained. Continuity is
the single most important factor in effective advertising.
- 4 -
There is more
to advertising than
It can be a cost-effective way to keep in touch with
customers, to let them know you are alive and well in
spite of the slow-down.
- 5 -
New conditions can create
The recession may be creating new prospects for your
products or services and advertising will help you ﬁnd
- 6 -