Who Are Advisers

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Who Are Advisers

  1. 1. Who are college media advisers? Data from 2001 CMA Survey by Executive Director Ron Spielberger & Past President Lillian Lodge Kopenhaver
  2. 2. What do they advise? <ul><li>48% newspapers only </li></ul><ul><li>11% radio only </li></ul><ul><li>9% newspaper & magazine </li></ul><ul><li>4% yearbook </li></ul><ul><li>4% magazine </li></ul><ul><li>3% all media </li></ul><ul><li>3% radio & television </li></ul><ul><li>2% newspaper, yearbook & radio </li></ul><ul><li>2% newspaper & radio </li></ul>
  3. 3. Do they have journalism experience? <ul><li>85% have had some professional media experience </li></ul><ul><li>25% 1 to 3 years journalism experience </li></ul><ul><li>45% 9 or more years </li></ul><ul><li>20% 18 or more years </li></ul><ul><li>10% 23 or more years </li></ul>
  4. 4. How long have they been advising? <ul><li>33% have been advising 1 to 4 years </li></ul><ul><li>10% are first-year advisers </li></ul><ul><li>25% advising for 15 or more years </li></ul>
  5. 5. How much education do they have? <ul><li>55% have master’s degrees </li></ul><ul><li>25% have doctoral degrees </li></ul>
  6. 6. How big are their campuses? <ul><li>50% 7,500 students or fewer </li></ul><ul><li>25% 7,500-15,000 students </li></ul><ul><li>15% 15,000-25,000 students </li></ul><ul><li>10% more than 25,000 students </li></ul>
  7. 7. What rank do they have? <ul><li>40% have faculty rank and staff title </li></ul><ul><li>Of that percentage… </li></ul><ul><li>26% instructors </li></ul><ul><li>25% assistant professors </li></ul><ul><li>23% associate professors </li></ul><ul><li>14% full professors </li></ul>
  8. 8. What about tenure? <ul><li>45% of advisers are in positions that do not lead to tenure </li></ul><ul><li>Of the 55% in tenure-track positions, only 48% are actually tenured </li></ul>
  9. 9. What are their teaching loads? <ul><li>30% have no direct teaching assignment </li></ul><ul><li>35% teach 12 semester hours </li></ul><ul><li>20% teach 15 semester hours </li></ul><ul><li>10% teach 24 semester hours </li></ul>
  10. 10. Where are most advisers assigned? <ul><li>67% of advisers are assigned to an academic department </li></ul><ul><li>65% are assigned to departments: journalism/communication </li></ul><ul><li>20% are assigned to English departments </li></ul><ul><li>other areas include speech, business, social sciences </li></ul>
  11. 11. Who do they report to? <ul><li>27% report to department chair </li></ul><ul><li>15% report to student affairs dean/vice president </li></ul><ul><li>17% report to academic affairs dean/vice president </li></ul><ul><li>15% report to student activities/student life director </li></ul><ul><li>14% report to student media/publications board or chair </li></ul>
  12. 12. How many hours do they spend advising? <ul><li>20% spend 40 hours or more </li></ul><ul><li>25% spend 20 to 40 hours </li></ul><ul><li>30% spend 11 to 20 hours </li></ul><ul><li>25% spend 1 to 10 hours </li></ul>
  13. 13. How are they compensated? <ul><li>57% receive a reduced teaching load as compensation </li></ul><ul><li>23% receive no release time or additional compensation </li></ul><ul><li>10% carry full load and are paid extra for advising </li></ul><ul><li>10% receive a reduced load and extra pay </li></ul>
  14. 14. What about the papers they advise?
  15. 15. Oversight of the student media originates where? <ul><li>38% of student media operations assigned to student affairs </li></ul><ul><li>38% of student media operations assigned to department of communications/journalism </li></ul><ul><li>10% of student media operations listed as independent </li></ul><ul><li>5% assigned to student government </li></ul><ul><li>3% assigned to art/humanities departments </li></ul><ul><li>3% assigned to public relations departments </li></ul>
  16. 16. What type of papers do they advise? <ul><li>48% publish weekly </li></ul><ul><li>13% publish daily </li></ul><ul><li>15% publish bi-weekly (every other week) </li></ul><ul><li>12% publish semi-weekly (twice a week) </li></ul><ul><li>9% publish monthly </li></ul><ul><li>3% publish three times a week </li></ul><ul><li>85% of the dailies are at 4-year public schools </li></ul>
  17. 17. What’s the format? <ul><li>65% are tabloids </li></ul><ul><li>Of the 35% broadsheets, 62% are at four-year schools </li></ul>
  18. 18. How big are their papers? <ul><li>28% average 12 pages </li></ul><ul><li>23% average 8 pages </li></ul><ul><li>18% average 16 pages </li></ul><ul><li>12% average 24 pages </li></ul><ul><li>12% average 20 pages </li></ul><ul><ul><li>70% of 2-year schools average 8-12 pages </li></ul></ul><ul><ul><li>49% of 4-year schools average 8-12 pages </li></ul></ul>
  19. 19. How big are their budgets? <ul><li>32% have budgets exceeding $100,000 </li></ul><ul><li>19% have budgets between $50,000 and $100,000 </li></ul><ul><li>36% have budgets between $10,000 and $50,000 </li></ul><ul><li>13% have budgets less than $10,000 </li></ul>
  20. 20. How are their papers funded? <ul><li>85% receive some funding from advertising </li></ul><ul><li>47% receive at least half of funding from advertising </li></ul><ul><li>9% totally funded by advertising </li></ul><ul><li>57% receive some funding by student fees </li></ul><ul><li>31% receive half or more of funding by fees </li></ul><ul><li>29% receive some funding from general college funds </li></ul><ul><li>20% receive half or more from general college funds </li></ul><ul><li>24% receive some funding from subscriptions but it only accounts for 1 to 5 percent of their overall funding </li></ul>
  21. 21. Are the student staffs paid? <ul><li>nearly two-thirds of all editors are paid positions </li></ul><ul><li>fewer than half of reporters are paid </li></ul><ul><ul><li>75% of dailies pay reporters </li></ul></ul><ul><ul><li>33% of weeklies pay reporters </li></ul></ul><ul><ul><li>25% of two-year schools pay reporters </li></ul></ul>
  22. 22. How many offer course credit? <ul><li>25% offer course credit to editors </li></ul><ul><li>– more than 90% of that is at non-dailies </li></ul><ul><li>47% percent of two-year colleges offer course credit to staff </li></ul>

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