Preparing for the Big Story Rachele Kanigel San Francisco State University JACC Northern California Conference November 7,...
Types of Big Stories <ul><li>Natural disasters  -- hurricane, earthquake, fire, tornado, flood </li></ul><ul><li>Man-made ...
The Ball State Daily News Ball State University, Indiana
The Daily Toreador Texas Tech University
The Daily Mississippian University of Mississippi
Collegiate Times Virginia Tech
Before the event <ul><li>Assemble a staff contact list </li></ul><ul><li>Develop a disaster plan </li></ul><ul><li>Create ...
As the news breaks <ul><li>Editors should: </li></ul><ul><li>Assemble a team </li></ul><ul><li>Staff the newsroom </li></u...
The Daily Reveille Louisianna State University
Plan a package <ul><li>Think beyond a single story – break information into sidebars and infoboxes </li></ul><ul><li>If th...
The Exponent Purdue University
The Daily Orange Syracuse University
Make the most of your Web site <ul><li>Post a news bulletin as soon as the story breaks </li></ul><ul><li>Continue to upda...
Use interactive maps <ul><li>Show the effects of a storm, earthquake, fire or other natural disaster on a campus or commun...
 
 
Use interactive features <ul><li>Give the community discussion boards or other online vehicles to share information and to...
 
The Daily Mississippian University of Mississipi
Golden Gate [X]press San Francisco State University
Mobile formats <ul><li>Create news podcasts for people who don’t have consistent access to computers and/or electricity </...
Serving your communtiy <ul><li>Think about the problems this trauma has created and how technology can help solve them. </...
Following up <ul><li>Assess your coverage </li></ul><ul><li>Brainstorm   </li></ul><ul><li>Editorialize </li></ul><ul><li>...
 
Take care of your staff <ul><li>Get help from campus counseling services </li></ul><ul><li>Let students talk through their...
 
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Planning For A Crisis

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Planning For A Crisis

  1. 1. Preparing for the Big Story Rachele Kanigel San Francisco State University JACC Northern California Conference November 7, 2009
  2. 2. Types of Big Stories <ul><li>Natural disasters -- hurricane, earthquake, fire, tornado, flood </li></ul><ul><li>Man-made disasters – terrorist act, major accident, serious crime </li></ul><ul><li>Major campus stories – a high-ranking official steps down, scandal, suicide, disease outbreak </li></ul>
  3. 3. The Ball State Daily News Ball State University, Indiana
  4. 4. The Daily Toreador Texas Tech University
  5. 5. The Daily Mississippian University of Mississippi
  6. 6. Collegiate Times Virginia Tech
  7. 7. Before the event <ul><li>Assemble a staff contact list </li></ul><ul><li>Develop a disaster plan </li></ul><ul><li>Create a breaking news culture </li></ul><ul><li>Create cooperative arrangements with other campus media </li></ul><ul><li>Train for the big story </li></ul>
  8. 8. As the news breaks <ul><li>Editors should: </li></ul><ul><li>Assemble a team </li></ul><ul><li>Staff the newsroom </li></ul><ul><li>Assign a rewrite person </li></ul><ul><li>Keep your readers in mind </li></ul><ul><li>Think visually </li></ul>
  9. 9. The Daily Reveille Louisianna State University
  10. 10. Plan a package <ul><li>Think beyond a single story – break information into sidebars and infoboxes </li></ul><ul><li>If there’s a strong visual element, use multiple photos – in print, online or both </li></ul><ul><li>Use maps, timelines and other informational graphics to tell the story </li></ul><ul><li>Create a logo for the package </li></ul><ul><li>Include an index to direct readers </li></ul>
  11. 11. The Exponent Purdue University
  12. 12. The Daily Orange Syracuse University
  13. 13. Make the most of your Web site <ul><li>Post a news bulletin as soon as the story breaks </li></ul><ul><li>Continue to update the story as it unfolds </li></ul><ul><li>Shoot video for major events -- press conferences, candlelight vigils, protest rallies </li></ul>
  14. 14. Use interactive maps <ul><li>Show the effects of a storm, earthquake, fire or other natural disaster on a campus or community </li></ul><ul><li>Include photographs in the map </li></ul><ul><li>Show the path of a gunman or other threat to the community </li></ul><ul><li>Plot emergency shelters, first-aid centers, open stores and other services for victims </li></ul>
  15. 17. Use interactive features <ul><li>Give the community discussion boards or other online vehicles to share information and to vent </li></ul><ul><li>Set up memorial sites for people who have died </li></ul><ul><li>Create discussion topics on related issues -- Should gun laws be changed? Did the campus deal with the traumatic event responsibly? </li></ul><ul><li>Allow people to share their experiences -- where were you when the big one hit? </li></ul>
  16. 19. The Daily Mississippian University of Mississipi
  17. 20. Golden Gate [X]press San Francisco State University
  18. 21. Mobile formats <ul><li>Create news podcasts for people who don’t have consistent access to computers and/or electricity </li></ul><ul><li>Establish a mobile alert system </li></ul><ul><li>Think about how to link to users’ cell phones and iPods </li></ul>
  19. 22. Serving your communtiy <ul><li>Think about the problems this trauma has created and how technology can help solve them. </li></ul><ul><li>What voids can your news organization fill? </li></ul><ul><li>What useful information can you collect and share? </li></ul><ul><li>How can you use new media to help people connect? </li></ul><ul><li>Think about packaging your coverage so readers have a one-stop shop for information. </li></ul>
  20. 23. Following up <ul><li>Assess your coverage </li></ul><ul><li>Brainstorm </li></ul><ul><li>Editorialize </li></ul><ul><li>Make space for letters </li></ul><ul><li>Ask why </li></ul><ul><li>Don’t drop the ball </li></ul>
  21. 25. Take care of your staff <ul><li>Get help from campus counseling services </li></ul><ul><li>Let students talk through their feelings of covering a challenging stories </li></ul><ul><li>Use the Dart Center for Journalism & Trauma resources at http://www.dartcenter.org/ </li></ul>

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