Schema.org where did that come from?
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Presentation to a session at the LODLAM Summit 2017 in Venice, introducing Schema.org, its history theory and practice.
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Schema.org where did that come from?
- 1. LODLAM SUMMIT 2017 Schema.org Where did that come from! Richard Wallis Evangelist and Founder Data Liberate richard.wallis@dataliberate.com @rjw LODLAM SUMMIT 2017
- 2. LODLAM SUMMIT 2017 richard.wallis@dataliberate.com — @rjw
- 3. LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder richard.wallis@dataliberate.com — @rjw
- 4. LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
- 5. LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
- 6. LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder Working With: • Google – Schema.org vocabulary, site, extensions documentation and community W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
- 7. LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder Working With: • Google – Schema.org vocabulary, site, extensions documentation and community • OCLC - Global library cooperative W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
- 8. LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder Working With: • Google – Schema.org vocabulary, site, extensions documentation and community • OCLC - Global library cooperative • FIBO – Financial Industry Business Ontology W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
- 9. LODLAM SUMMIT 2017 Independent Consultant, Evangelist & Founder Working With: • Google – Schema.org vocabulary, site, extensions documentation and community • OCLC - Global library cooperative • FIBO – Financial Industry Business Ontology • Various Clients – Implementing/understanding Schema.org e.g. Singapore National Library Board - Europeana W3C Community Groups: • Schema Bib Extend (Chair) • Schema.org for bibliographic data • bib.schema.org • Schema Architypes (Chair) • Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair) • Schema Course Extension richard.wallis@dataliberate.com — @rjw 25+ Years – Library systems technology 10+ Years – Semantic Web & Linked Data
- 10. LODLAM SUMMIT 2017 Linked Data <SGML>
- 11. LODLAM SUMMIT 2017 Linked Data <SGML> A Schema.org Family Tree
- 12. LODLAM SUMMIT 2017 The Web Conceived Tim Berners-Lee
- 13. LODLAM SUMMIT 2017 The Web Conceived ● 1989● March Tim Berners-Lee
- 14. LODLAM SUMMIT 2017 The Web Conceived ● 1989● March Tim Berners-Lee Vague but exciting …
- 15. LODLAM SUMMIT 2017 Semantic Web Arrives
- 16. LODLAM SUMMIT 2017 Semantic Web Arrives ● 2001 ● MAY A vision of the future …
- 17. LODLAM SUMMIT 2017 “A Linked Data Web” – Introducing Linked Data
- 18. LODLAM SUMMIT 2017 “A Linked Data Web” – Introducing Linked Data ● 2009 Feb Linked Data
- 19. LODLAM SUMMIT 2017 The Infamous Open Linked Data Cloud
- 20. LODLAM SUMMIT 2017 Linked Open Data The Infamous Open Linked Data Cloud Impressive!
- 21. LODLAM SUMMIT 2017 Linked Open Data The Infamous Open Linked Data Cloud Impressive! • Raw RDF • Many Vocabs
- 22. LODLAM SUMMIT 2017 Linked Open Data The Infamous Open Linked Data Cloud Impressive! • Raw RDF • Many Vocabs
- 23. LODLAM SUMMIT 2017 Linked Open Data The Infamous Open Linked Data Cloud Impressive! • Raw RDF • Many Vocabs • SPARQL
- 24. LODLAM SUMMIT 2017 Linked Open Data The Infamous Open Linked Data Cloud Impressive! But Useful? • Raw RDF • Many Vocabs • SPARQL
- 26. LODLAM SUMMIT 2017 2 ● 2011 ● June Introducing Schema.org
- 27. LODLAM SUMMIT 2017 2 ● 2011 ● June Introducing Schema.org
- 28. LODLAM SUMMIT 2017 2 ● 2011 ● June Introducing Schema.org
- 29. LODLAM SUMMIT 2017 2 ● 2011 ● June Introducing Schema.org
- 30. LODLAM SUMMIT 2017 Knowledge Graph
- 31. LODLAM SUMMIT 2017 Knowledge Graph 16 ● 2012 ● May Google Knowledge Graph
- 32. LODLAM SUMMIT 2017 Knowledge Graph 16 ● 2012 ● May Google Knowledge Graph
- 33. LODLAM SUMMIT 2017 Knowledge Graph 16 ● 2012 ● May Google Knowledge Graph
- 34. LODLAM SUMMIT 2017 Google Knowledge Graph
- 35. LODLAM SUMMIT 2017 Google Knowledge Graph
- 36. LODLAM SUMMIT 2017 Google Knowledge Graph
- 37. LODLAM SUMMIT 2017 Google Knowledge Graph
- 38. LODLAM SUMMIT 2017 Knowledge Graph Related Entities in a Graph
- 39. LODLAM SUMMIT 2017 Knowledge Graph Bart Simpson Related Entities in a Graph
- 40. LODLAM SUMMIT 2017 Knowledge Graph Bart Simpson Nancy Cartwright Played By Related Entities in a Graph
- 41. LODLAM SUMMIT 2017 Knowledge Graph Bart Simpson Nancy Cartwright Dayton Ohio Played By Born In Related Entities in a Graph
- 42. LODLAM SUMMIT 2017 Knowledge Graph Bart Simpson Nancy Cartwright Dayton Ohio Dayton Aviation Heritage National Park Played By Born In Place of Interest Related Entities in a Graph
- 43. LODLAM SUMMIT 2017 Knowledge Graph
- 44. LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
- 45. LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
- 46. LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
- 47. LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
- 48. LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
- 49. LODLAM SUMMIT 2017 Knowledge Graph Sources for the Graph
- 50. LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph
- 51. LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel
- 52. LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel Info Box
- 53. LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel Info Box Answer Box
- 54. LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel Info Box Answer Box Rich Snippets
- 55. LODLAM SUMMIT 2017 Knowledge Graph Powered by the Graph Knowledge Panel Info Box Answer Box Rich Snippets
- 56. LODLAM SUMMIT 2017 Using Schema.org
- 57. LODLAM SUMMIT 2017 Using Schema.org •Data embedded in website html -Microdata / RDFa / JSON-LD
- 58. LODLAM SUMMIT 2017 Using Schema.org •Data embedded in website html -Microdata / RDFa / JSON-LD •Harvested during normal web crawls
- 59. LODLAM SUMMIT 2017 Using Schema.org •Data embedded in website html -Microdata / RDFa / JSON-LD •Harvested during normal web crawls •Under control of the [site] publisher
- 60. LODLAM SUMMIT 2017 Schema.org today
- 61. LODLAM SUMMIT 2017 •In use on over 12 million domains •Broad core vocabulary: Schema.org today
- 62. LODLAM SUMMIT 2017 •In use on over 12 million domains •Broad core vocabulary: -Types: 571 Properties: 832 Values: 114 •Extensions published: Schema.org today
- 63. LODLAM SUMMIT 2017 •In use on over 12 million domains •Broad core vocabulary: -Types: 571 Properties: 832 Values: 114 •Extensions published: - auto.schema.org - bib.schema.org - health-lifesci.schema.org Schema.org today
- 65. LODLAM SUMMIT 2017 Schema.org 12+ Million Web Sites
- 66. LODLAM SUMMIT 2017 Schema.org 12+ Million Web Sites Found On30% Pages* * In a 10 billion page sample - 2015
- 67. LODLAM SUMMIT 2017 Schema.org A de facto vocabulary for structured data on the web12+ Million Web Sites Found On30% Pages* * In a 10 billion page sample - 2015
- 68. LODLAM SUMMIT 2017 Schema.org A de facto vocabulary for structured data on the web So, what does it look like …. 12+ Million Web Sites Found On30% Pages* * In a 10 billion page sample - 2015
- 69. LODLAM SUMMIT 2017 A Bibliographic Example WorldCat.org
- 70. LODLAM SUMMIT 2017 A Bibliographic Example WorldCat.org
- 71. LODLAM SUMMIT 2017 A Bibliographic Example WorldCat.org
- 72. LODLAM SUMMIT 2017 A Banking Example Banc of California
- 73. LODLAM SUMMIT 2017 A Banking Example Banc of California
- 74. LODLAM SUMMIT 2017 A Banking Example Banc of California
- 75. LODLAM SUMMIT 2017 • [Linked Data] Vocabulary • RDF (triples) • URIs / string values • Types / Properties / Enumerations • “Not strongly typed” • RangeIncludes / DomainIncludes • Three serializations • Microdata, RDFa, JSON-LD • A web vocabulary to describe stuff! Reintroducing Schema.org What is Schema.org
- 76. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 77. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 78. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 79. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 80. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 81. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 82. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 83. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 84. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 85. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 86. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 87. LODLAM SUMMIT 2017 Schema.org Building on Communities Acknowledging the contributions
- 88. LODLAM SUMMIT 2017 Schema.org Building on Communities LODLAM SUMMIT 2017
- 89. LODLAM SUMMIT 2017 Schema.org Building on Communities LODLAM SUMMIT 2017
- 90. LODLAM SUMMIT 2017 Schema.org Building on Communities LODLAM SUMMIT 2017
- 91. LODLAM SUMMIT 2017 Schema.org Building on Communities LODLAM SUMMIT 2017
- 100. LODLAM SUMMIT 2017 Website Tree
- 101. LODLAM SUMMIT 2017 Website Tree Home Page
- 102. LODLAM SUMMIT 2017 Website Tree Home Page About
- 103. LODLAM SUMMIT 2017 Website Tree Home Page About Contacts
- 104. LODLAM SUMMIT 2017 Website Tree Home Page About Contacts Search
- 105. LODLAM SUMMIT 2017 Website Tree Home Page About Contacts Search Results Results Results Results Results
- 106. LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results
- 107. LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results Traditional Route to Satisfaction
- 108. LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results Traditional Route to Satisfaction First Find the Right Tree (site)
- 109. LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results Traditional Route to Satisfaction First Find the Right Tree (site) Direct Satisfaction
- 110. LODLAM SUMMIT 2017 Website Tree Home Page About Contacts SearchEvent Event Event Event Article Article Exhibit Article Article Tour Tour Tour Tour Theme Theme Theme Image Product Tickets Product Product Venue Venue Blogpost Video Video Exhibit Tickets Image Results Results Results Results Results Traditional Route to Satisfaction First Find the Right Tree (site) Direct Satisfaction Guided by Context
- 113. LODLAM SUMMIT 2017 Data Schema.org in HTML
- 114. LODLAM SUMMIT 2017 Data Schema.org in HTML Things not Strings
- 115. LODLAM SUMMIT 2017 Data Schema.org in HTML Things not Strings Links not text
- 116. LODLAM SUMMIT 2017 Data Schema.org in HTML Things not Strings Links not text Structured Site
- 117. LODLAM SUMMIT 2017 Data Schema.org in HTML Things not Strings Links not text External LinksStructured Site
- 118. LODLAM SUMMIT 2017
- 119. LODLAM SUMMIT 2017
- 120. LODLAM SUMMIT 2017
- 121. LODLAM SUMMIT 2017
- 122. LODLAM SUMMIT 2017
- 123. LODLAM SUMMIT 2017 Data Schema.org in HTML
- 124. LODLAM SUMMIT 2017 { "@context": "http://schema.org/", "@type": "Book", "name": "Northhanger Abbey", "author": "Jane Austen", "bookFormat": "EBook", "datePublished": "2013" }
- 125. LODLAM SUMMIT 2017 Data Schema.org in HTML Things not Strings
- 126. LODLAM SUMMIT 2017 { "@context": "http://schema.org/", "@type": "Book", "name": "Northhanger Abbey", "author": { "@type": "Person", "name": "Jane Austen" } "publisher": { "@type": "Organization", "name": "Read Books Ltd" }, "datePublished": "2013", "bookFormat": "EBook", "offers": { "@type": "Offer", "availability": "Available" } }
- 127. LODLAM SUMMIT 2017 Data Schema.org in HTML Things not Strings Links not text
- 128. LODLAM SUMMIT 2017 { "@context": "http://schema.org/", "@id": "http://mylibrary.org/data/1234", "@type": "Book", "name": "Northhanger Abbey", "author": { "@id": "http://mylibrary.org/data/aqzp33", "@type": "Person", "name": "Jane Austen" }, "publisher": { "@type": "Organization", "@id": "http://mylibrary.org/data/ptra986", "name": "Read Books Ltd" }, "datePublished": "2013", "bookFormat": "EBook" "offers": { "@type": "Offer", "availability": "Available" } }
- 129. LODLAM SUMMIT 2017 Data Schema.org in HTML Things not Strings Links not text External LinksStructured Site
- 130. LODLAM SUMMIT 2017 { "@context": "http://schema.org/", "@id": "http://mylibrary.org/data/1234”, "@type": "Book", "name": "Northhanger Abbey", "sameAs": "http://www.worldcat.org/oclc/936200528", "author": { "@id": "mylibrary.org/data/aqzp33", "@type": "Person", "name": "Jane Austen", "sameAs": "http://viaf.org/viaf/102333412" } "publisher": { "@type": "Organization", "@id": "http://mylibrary.org/data/ptra986", "name": "Read Books Ltd", "sameAs": "https://opencorporates.com/companies/gb/06702310" }, "datePublished": "2013", "bookFormat": "EBook", "offers": { "@type": "Offer", "availability": "InStock", "offeredBy": "http://mylibrary.org" } }
- 131. LODLAM SUMMIT 2017
- 132. LODLAM SUMMIT 2017 Schema.org Where did that come from! Richard Wallis Evangelist and Founder Data Liberate richard.wallis@dataliberate.com @rjw LODLAM SUMMIT 2017