Beer

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A history of US Beer and Craft vs The Big Two

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Beer

  1. 1. Beer Here Now: The Neverending War between Craft Beer and the Big Two
  2. 2.  Small: Less than 6 million barrels of beer per year  Independently owned: less than 25% of brewery are under control not by craft brewers themselves  Traditional: Less than 50% adjunct made – mostly all malt.  Malt (grain) traditionally creates the fermentable sweetness in beer.  Major corporations use corn, rice to make flavorless sugar.  Consist of 97% of Breweries operating today
  3. 3.  $200 Billion Market in the United States  Craft Beer: six percent of market Sales Craft Beer Coporate Beer
  4. 4.  1. Boston Beer Company (Samuel Adams)  2. Sierra Nevada Brewing Company  3. New Belgium Brewing Company
  5. 5.  AB Inbev
  6. 6.  Big improvement in taste  Supports independent American business  Vote for variety

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