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Qual é o futuro do marketing?

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Slides da palestra "Qual é o futuro do marketing?" feita pelo Ricardo Jordão Magalhães no RD Summit 2014 no dia 30 de Outubro de 2014. Para saber mais visite http://www.bizrevolution.com.br

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Qual é o futuro do marketing?

  1. 1. É possível adquirir clientes sem gastar dinheiro com marketing?
  2. 2. Qual é o futuro do marketing?
  3. 3. É sobre você usar a informação que você tem sobre o seu cliente para oferecer a ele algo que ele não imagina que precisa.
  4. 4. Até 2017, o orçamento de TI do CMO será maior que o orçamento de TI do CIO. Fonte: Gartner Group
  5. 5. A Organização de Marketing do Futuro (muito próximo) deve ser organizada ao redor de Dados, Conteúdo, Tecnologia e uma coisa.
  6. 6. A propaganda não é mais a alma do negócio. A Alma é.
  7. 7. Seja HUMANO. Tudo é Relacionamento. CHEGA de Storytelling, e comece o Storymaking.
  8. 8. Nós colocamos muita ênfase no Funil de Vendas, e ZERO FOCO no Atendimento ao Cliente, Suporte, Experiências e até a Qualidade do Produto.
  9. 9. O CMO vai rapidamente se transformar no Chief Journey Officer.
  10. 10. No futuro não vai haver distinção entre B2B e B2C. O marketing será SEMPRE direcionado para INDIVÍDUOS.
  11. 11. Quando o seu web site B2B será tão personalizado quanto a Amazon?
  12. 12. É preciso escalar o conteúdo. Co-criar com clientes, funcionários, vendedores e parceiros.
  13. 13. O papel do funcionário como ADVOGADO da empresa é FUNDAMENTAL.
  14. 14. A nossa meta não é encher a caixa postal do cliente com conteúdo. Mas fornecer informação para ajudá-lo a tomar uma decisão.
  15. 15. Os vendedores “modernos” enfrentam um problema curioso: eles passam a maior parte do tempo NÃO-VENDENDO!
  16. 16. 60% do processo de compras já foi feito ANTES do cliente falar com o vendedor.
  17. 17. Vendas é um Esporte Coletivo. O Vendedor NÃO PODE TRABALHAR SOZINHO!
  18. 18. B2B é Boring-To-Boring!!!
  19. 19. Não deixe os zombies comerem a sua ALMA!
  20. 20. Essa apresentação foi feita por: Ricardo Jordão Magalhães Fundador da BIZREVOLUTION Criador do EPICENTRO CMO da Rakuten Brasil. Email: ricardom@bizrevolution.com.br Whatsapp e Viber (11) 98182-3629 www.bizrevolution.com.br facebook.com.br/ricardojordaomagalhaes Instagram/bizrevolution

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