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O Impacto dos Tablets sobre as Comunicações de Marketing

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Slides da palestra "O Impacto dos Tablets sobre as Comunicações de Marketing" ministrada por Ricardo Jordão Magalhães, realizada pela Habilis. Para maiores informações visite http://www.habilis.ws ou http://www.bizrevolution.com.br

Published in: Technology, News & Politics
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  • muito bom, parabéns
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O Impacto dos Tablets sobre as Comunicações de Marketing

  1. 1. Ricardo Jordão Magalhães @bizrevolution
  2. 2. “A Apple estima vender mais de 34 milhões deiPads em 2011, três vezesmais do que os 10 milhões que seus concorrentesesperam vender.” E-Marketer
  3. 3. “A Amazon vai faturar 5bilhões de dólares coma venda de e-books em 2011” Wall Street Journal
  4. 4. E agora… o iPade os Tablets vãorevolucionar as Comunicações Corporativas!
  5. 5. Na Comunicação Corporativa Tradicional não temsom, não tem jogos, não tem vídeo… para o negócio ficar chato precisa melhorar muito.
  6. 6. Na Comunicação Corporativa via Tablet você pode ter som, jogos, vídeos, slides shows,imagens navegáveis, interface sofisticada e muito mais… O CLIENTE PARTICIPA!
  7. 7. Cliente Mensagem Nós
  8. 8. A EMPURROTERAPIA MORREU!Cliente Mensagem Nós
  9. 9. Cliente COMO EXTRAIRALGO DO CLIENTE?
  10. 10. TEM QUE SER UM GRANDECONTADOR DE HISTÓRIAS
  11. 11. TEMOS QUE CRIAR CONTEÚDOQUE O CLIENTE BUSCA E QUER COMPARTILHAR
  12. 12. “Nós usamos ascoisas dos outros parasocializar. Portanto, ou as suas coisas sãosociais ou não servempara nada.” @gapingvoid
  13. 13. EncontrarCompartilhar Aprender Avaliar Usar Buscar ConectarDesenvolver Escolher Justificar Organizar Trabalhar Comprar
  14. 14. TEMOS QUE ENVOLVER O CLIENTE! Colaboração Inteligente & Coletiva
  15. 15. “Os dias de fazer coisas engraçadinhas que podem ter ou não um efeito sobre os clientes estão terminando.” Jeff Benjamim, Crispin Porter + Bogusky
  16. 16. Seja Profundo & Significativo
  17. 17. Se você precisa de uma palavradifícil para mostrar para alguémque você domina a matéria, diga: Branded Content Experience.
  18. 18. “A publicação de conteúdo não é o suficiente, nósdevemos criar experiências que criam vendas” Joe Zeff, designer de digital publishing
  19. 19. COMO?
  20. 20. 1. Criando um AppCustomizado para iPad2. Criando um Microsite Pronto para iPad3. iPad como Ferramenta do Vendedor
  21. 21. Defina a Tecnologia.•  Tablets de 10” ou 7”?  O conteúdo faz sentido em tela pequena?•  Somente iPad?  200 milhões de contas iTunes é o suficiente?•  Apple, Android, WebOS, Blackberry?  Você tem dinheiro para fazer tudo?•  Vertical, Horizontal ou ambos?  Duas vezes o trabalho.•  iPad ou iPhone?  Existem mais de 100 milhões de usuários de iPhone.
  22. 22. Um Novo Mundo, Uma Nova Tecnologia, Uma Nova Equipe,Uma Nova Maneira de Fazer as Coisas.
  23. 23. Design PropagandaTecnologia Editorial
  24. 24. Um Equipe, Uma Única Meta. - Gestão de - Criadores de Design e Faturamento Produção Design Propaganda focado em Tablet - Gestão, - Criadores de Integração, Conteúdo Tecnologia Editorial Codígo. focado em Tablet
  25. 25. O Proceso de Publicação Publicar para Tablet Melhora a Publicar para Eficiência Impressão Publicar para WebPlanejamento Criação Edição Gestão Publicar para Celular Publicar para Social Conteúdo Externo Publicar para E-Mail Distribuição de Conteúdo
  26. 26. BIZREVOLUTIONAutor:Ricardo Jordão MagalhãesFundador da BIZREVOLUTIONE-mail: ricardom@bizrevolution.com.brSkype: ricardojordaomagalhaestwitter.com/bizrevolutionwww.formspring.me/bizrevolutionwww.bizrevolution.com.br Essa apresentação pertence a BIZREVOLUTION, visite WWW.BIZREVOLUTION.COM.BR para saber mais sobre essa Revolução.

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